Scribd
Upload
21 views

CT&R Week 7

The document describes 10 creativity techniques: Reversal, SCAMPER, Attribute Listing, Brainstorming, Reframing Matrix, Concept Fan, Random Input, Provocation, DO IT, and Simplex. It provides details on how each technique is used to generate new ideas for products, services, and strategies through approaches like substituting components, combining ideas, looking at problems from different perspectives, and using random inputs to spark creativity. The Simplex technique is described as an industrial-strength process that involves continuous problem finding, fact finding, idea generation, evaluation, planning, and action.

Uploaded by

vkg93610
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
21 views

CT&R Week 7

The document describes 10 creativity techniques: Reversal, SCAMPER, Attribute Listing, Brainstorming, Reframing Matrix, Concept Fan, Random Input, Provocation, DO IT, and Simplex. It provides details on how each technique is used to generate new ideas for products, services, and strategies through approaches like substituting components, combining ideas, looking at problems from different perspectives, and using random inputs to spark creativity. The Simplex technique is described as an industrial-strength process that involves continuous problem finding, fact finding, idea generation, evaluation, planning, and action.

Uploaded by

vkg93610
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 13

 Reversal - Improving Products and Services

 SCAMPER - Generating new products and services


 Attribute Listing, Morphological & Matrix Analysis - Creating new
products, services & strategies
 Brainstorming - Generating many radical ideas
 Reframing Matrix - Looking with different perspectives
 Concept Fan - Widening the search for solutions
 Random Input - Making creative leaps
 Provocation - Carrying out thought experiments
 DO IT - A simple process for creativity
 Simplex - A powerful problem-solving process
 Ask Opposite of question you want to ask.
 E.g: How would I reduce customer satisfaction?
 Check list help to change product
 Means:
S - Substitute - components, materials, people
C - Combine - mix, combine
A - Adapt - alter, change function
M - Modify - increase or reduce in scale
P - Put to another use
E - Eliminate - remove elements of functionality
R - Reverse - turn inside out or upside down
 List of product/service/strategy attributes
 Attributes are Parts, Properties, quality or

design elements
 Tabulate all attribute through Brainstorming

 Mixing one item from each column.

 Evaluate & Improve the mixture


 Developing many creative solutions
 lateral thinking process
 Two Type: Individual & Group (more efficient)
 How:
 Problem Definition
 Session Focus on Problem
 No-one criticizes
 Enthusiastic, uncritical attitude to have big contribution
 Welcome creativities (as much as)
 No train is followed
 Developing Ideas
 Noting down ideas (Flip Chart)
 At the end: Evaluation
 different viewpoints (different people with
different experience in different way)
 expand ranges of creative solution

 How: Put Q inside a middle of grid === > box

around for each perspective


 Approaches: Looking a problem from view points:
 4 Ps (Product, Planning, Potential Perspective, People)
 Profession Approaches ( viewpoints of different specialists)
 'taking one step back' to get a broader
perspective
 approaches to a problem when you have

rejected all obvious solutions


 Approach:
 need fresh ideas or new perspectives during problem solving
 linking another thinking pattern into one we are using
 Approach: Random Noun (often helps that can touched or
seen)
 Then start brainstorming
 Deliberately stupid statements, to shock our minds
 Think out of established pattern that used to solve
problem
 Then examine its:
 consequence
 benefits
 circumstances …etc.
 D - Define problem (why it happen repeatedly to get
the root)
 O - Open mind and apply creative techniques (you
may use other tools)
 I - Identify best solution (Decision Making
Techniques)
 T – Transform (Action Plan)
 Sophistication of DO IT & Industrial-Strength Creativity
 Continuous Improvement Cycle
 Problem finding (by raising different questions)

 Fact Finding (competitors, costumers, services, market, product,..etc)

 Problem definition

 Idea finding

 Selection & Evaluation (Decision Making Techniques, Decision Trees,


Paired Comparison Analysis and Grid Analysis, 6 Thinking Hats,
Cost/Benefit). Select an idea
 Planning(Action Plan) who, what, when, where, why and how of

making it work
 Sell Idea

 Action

You might also like