0% found this document useful (0 votes)

32 views15 pages

Marketing Strategy For Human Fitness & Yoga

The marketing proposal outlines a short-term strategy for Q4 2023 including refreshing the company logo, developing a professional website, conducting a photography shoot, and creating branded templates. It also proposes a medium-term goal for Q1 2024 of producing a brand video, implementing a social media management plan, and developing a comprehensive marketing plan. The proposal recaps the strategies and establishes a long-term branding approach focused on continuous improvement of branding assets and refinement of marketing goals.

Uploaded by

Colm Hutchinson

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PPTX, PDF, TXT or read online on Scribd

0% found this document useful (0 votes)

32 views15 pages

Marketing Strategy For Human Fitness & Yoga

Uploaded by

Colm Hutchinson

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PPTX, PDF, TXT or read online on Scribd

You are on page 1/ 15

Marketing Proposal Oct-Dec 2023

Client: Human Fitness & Yoga

October 13, 2023

Agenda
• Introduction
• Short-Term Goals:
○ Website Design
○ Photography Update
○ Graphic Design Package
• Medium Term Goals:
○ Marketing Plan
○ Brand Video
○ Social Media Management
Introduction

We have reviewed the gym's brand guidelines, social channels, and current marketing
communications.

Identified areas for improvement in establishing the gym's brand in the market.

Proposing a multi-stage approach based on priority marketing needs and available budget.
Proposed Budget

Website
180 million X 2 months Development
Budget Timeframe Short Term Focus

Short-term focus on:

- Developing a professional website
- Creating marketing collaterals
- Commercial photoshoot
- Marketing Plan for 2024 onwards
Human Fitness & Yoga:

• Boutique approach:
○ Emphasizing exclusivity/personalized service
• Myth-Busting with Facts:
○ Debunking fitnesse myths through data-driven and evidence based approach
• High-quality & Personalized Service:
○ Focusing on delivering top-notch service tailored to each individual’s needs
• Scientific-Yet-Practical through correctness exercises Approach:
○ Using evidence-based methods to address body issues with a customized/time-efficient
plan
• Passion and Experience HUMAN:
○ Centering fitness journey on wellness and well-being
Core values:

1. Holistic Wellness

2. Community Engagement

3. Continuous Learning

4. Mind-Body Connection

5. Results-Oriented

6. Flexibility & Adaptability

Website Development

This is the single most important marketing issue at the company currently. It’s
absolutely imperative to have a professional and well-designed website to:

- Provide trust and credibility to the company (Reputation)

- Make the services easily accessible to potential clients (Availability)
- Promote client success stories.(Accessibility)
- Provide organic (and paid) (SEO Optimization)
- Easy to book, inquire and access information (User-friendly features & Easy-
to-navigate)
- Present offers, promotions and memberships.(Promotions & Memberships-
CRM)
- Achieve organic traffic to increase memberships (Competitive Advantage)
Website Design:

Develop a professional and well-designed

website to establish trust and credibility, make
1 services easily accessible, and promote client
success stories.

Ensure organic traffic growth by

implementing SEO strategies, hosting,
2
maintenance, updates, and professional
photography.

Include features such as easy booking, inquiry

3 forms, and information access, as well as
offers, promotions, and memberships.
Photography Update
Photography Needs:

● Professional photography for the website (Visual Appeal & First

Impression)

● Professional photography for the company brochure (Brand

Consistency & Professionalism)

● Professional photography for social media channels (Story-

telling)

● High-quality images that capture the essence of the brand (Brand

Essence,Emotional Impact,Unique Selling Points)
Graphic Design Package

Logo Redesign Brochure / Copywriting / Design

Consider updating the company's logo to give it a fresh and Create compelling and informative copy for the company's
modern look. brochure and website.

A redesigned logo can help establish a strong brand identity The copy should effectively communicate the services,
and attract potential clients. benefits, and value proposition of Human Fitness & Yoga to
potential clients.
The new logo can be used across all platforms for consistent
branding. Ensure that the copy is SEO-friendly to improve the
website's visibility on search engines.

Graphic Design for company marketing communications

(email template, signatures, social media design templates
etc).
Logo Redesign:

Modern Look: A fresh and modern logo design reflects the HUMAN identity

Brand Identity: Consistency across all platform,contributing to brand recognition

Attractiveness: An appealing logo can draw attention of potential clients and leave a lasting
impression
Medium Term Goals - Q1 2024:
- Conduct market research

- Set sales targets

1. Marketing Plan - Develop marketing positioning

- Create a marketing strategy

- Formulate a content strategy

- Allocate budget for marketing

- Produce a marketing video

2. Brand Video
- Highlight the human aspect of company

- Manage social media channels

3.Social Media - Develop a social advertising strategy
Management
- Produce content for social media
Brand TVC Video:
Benefits of Creating a Brand Video

● Clearly define the brand's unique selling points (USPs) and

marketing message

● Define what HUMAN means and represents

● Showcase the team and create a personal connection with the

audience

● Increase brand awareness and recognition

● Engage and captivate potential clients

Social Media Management: Managing and GROWING! the social channels

• Implement a comprehensive social media

management strategy to effectively manage and grow
the social channels of Human Fitness & Yoga.
WE NEED MORE FOLLOWERS TO ENGAGE!

Content production for monthly social strategy

• Create engaging and relevant content for the monthly

social media strategy, tailored to the target audience of
Human Fitness & Yoga.
• Create educational series of collateral to show how
HUMAN FITNESS & YOGA is better than other
gyms.
RECAP:
Long-Term Branding Strategy: (Q1 2024 - X)
Short-Term Branding Strategy (Q4 2023): 1. Consistently update and adapt the logo to stay modern and relevant.

1. Refresh the company logo for a modern look. 2. Maintain compelling, SEO-optimized website and brochure copy.

2. Develop compelling and SEO-friendly website and brochure copy. 3. Continuously produce high-quality, engaging content for social media.

3. Create high-quality content for social media to engage the audience. 4. Evolve email templates, signatures, and social media templates to
remain fresh.
4. Design professional email templates, signatures, and social media
templates. 5. Ongoing market research to keep insights up-to-date.

5. Conduct market research to understand our audience better. 6. Set and adjust sales targets in line with business growth.

6. Set clear sales targets for motivating and measuring success. 7. Strengthen and solidify our unique market positioning.

7. Establish our unique marketing positioning in the industry. 8. Continuously refine the marketing strategy as market dynamics
change.
8. Formulate a comprehensive marketing strategy.
9. Develop an ever-evolving content strategy to cater to evolving brand
9. Create a content strategy to align with brand values and goals. values.

10. Allocate a budget for marketing initiatives. 10. Review and adjust marketing budgets as needed to support growth.

11. Produce a marketing video to showcase our human-centric approach. 11. Consistently produce video content to emphasize our human-centric
approach.