Scribd
Upload
908 views16 pages

Major Stakeholders in Pharmacetical Market Environment

The document outlines the major stakeholders within the pharmaceutical market and industry. It identifies primary stakeholders as those most directly involved like suppliers, consumers, employees, and shareholders. Secondary stakeholders are those less directly involved like government, unions, media, and political parties. The key internal stakeholders identified are those involved in manufacturing, marketing, research and development, management, and legal activities. External stakeholders include regulatory bodies, prescribers, pharmacists, nurses, suppliers, patients, and the general public.

Uploaded by

faziyyalatif
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
908 views16 pages

Major Stakeholders in Pharmacetical Market Environment

The document outlines the major stakeholders within the pharmaceutical market and industry. It identifies primary stakeholders as those most directly involved like suppliers, consumers, employees, and shareholders. Secondary stakeholders are those less directly involved like government, unions, media, and political parties. The key internal stakeholders identified are those involved in manufacturing, marketing, research and development, management, and legal activities. External stakeholders include regulatory bodies, prescribers, pharmacists, nurses, suppliers, patients, and the general public.

Uploaded by

faziyyalatif
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 16

Major Stakeholders Within

Pharmaceutical Market
Environment
What is a Stakeholder ?
A stakeholder is either an individual, group or organization who
has an interest in the success of the project / organization, and
can be within or outside the organization. Stakeholders can
have a positive or negative influence on the project /
organization.
OR
A stakeholder in a pharmaceutical organization is an individual
or a group of people with one common goal and interest
towards the ownership and activities of the organization.
Pharmaceutical Company's Stakeholder

A pharmaceutical company's stakeholder is any person or


group of persons or organization with which the company has,
or wants to develop, a relationship. These parties have an
interest, or "stake," in the company's success.

In a general organizational setup, stakeholders can be


divided into two categories:

 Primary stakeholder
 Secondary stakeholder
Primary Stakeholder
• The Primary Stakeholders have the utmost responsibility in a
company. They include the company suppliers, consumers
using the company’s pharmaceutical product, the medical
research institute, employees working in the organization and
the company shareholders.
• The primary stakeholders form the basic fundamental
foundation towards a company’s success or failure because of
their participation in the direct economical situation.
Secondary Stakeholder
• The Secondary Stakeholders do not have an integral part in
the economic process but they are as useful as the primary
stakeholders are. These include:
 The government
 Trade unions
 The media
 Political parties
 Action groups
Stakeholders to the pharmaceutical industry belong to its
internal and external environment.

Major Stakeholders of Pharmaceutical Market


Internal
External Stakeholders
Stakeholders

Manufacturing Inputting Mediators Consumers


Marketing Regulators Prescribers Patients
R&D Sponsers Pharmacists Patient Families
Management Suppliers Nurses General public
Legal activities Advisers Psychologists Media
Competition
INTERNAL STAKEHOLDERS

• Manufacturer: means any entity which is engaged in the


production, preparation, propagation, compounding,
conversion, or processing of prescription drugs

• Marketer: means any entity involved in marketing of drugs and


medical devices to healthcare professionals and consumers.
Marketers should define the needs of customers and find
solutions to meet these needs.
• R & D: activities that companies undertake to innovate and
introduce new products and services.
• Management : is a discipline of management courses, which
works with the health and chemical sciences and ensures the
safe and secure production of pharmaceutical drugs”. The
career in pharmaceutical management includes development,
research, pharmaceutical administration and nursing.

• Legal activities : These include all legal activities pertaining to


the adherence to Law of any country and following good
manufacturing practice , ethical marketing and quality control
and quality assurance.
EXTERNAL STAKEHOLDERS

 Inputting:

• Regulatory Body: appointed by the Government to establish


national standards for qualifications of drugs and to ensure
consistent compliance with them.

• Political governance: assesses how a company uses policies


and controls to inform business decisions, comply with the law,
and meet obligations to stakeholders.
• Suppliers: supply the material in routine and registered for the
supply of specific material after the approval process
considered as an approved vendor.
 Mediators Involve:

• Prescribers
• Pharmacists
• Nurses
• Psychologists
 Consumers Involve:

• Patients
• Patient Families or Attendants
• General Public
• Media

You might also like