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Research Methodology - Primary & Secondary Data

This document provides an overview of secondary data. It defines secondary data as data collected for purposes other than the current problem and that is readily available from other sources. The document compares primary and secondary data and outlines the advantages and disadvantages of each. It also discusses criteria for evaluating secondary data and provides a classification of internal and external secondary data sources. Internal sources include internal databases, while external sources include published materials, computerized databases, and syndicated services.

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2K views

Research Methodology - Primary & Secondary Data

This document provides an overview of secondary data. It defines secondary data as data collected for purposes other than the current problem and that is readily available from other sources. The document compares primary and secondary data and outlines the advantages and disadvantages of each. It also discusses criteria for evaluating secondary data and provides a classification of internal and external secondary data sources. Internal sources include internal databases, while external sources include published materials, computerized databases, and syndicated services.

Uploaded by

jinu_john
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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SECONDARY DATA

Presented by : Group 4
Anusree K.S Catherine Kuruvilla Jinu John Merin .K. Varghese Roshan .J. Kavalaparambil

What Is Secondary Data?

Data collected for some purpose other than the problem at the hand. Data that have been already collected by and readily available from other source.

A Comparison of Primary and Secondary Data

__________________________________________________________________________ PRIMARY DATA SECONDARY DATA

________________________________________________________________ Collection purpose For the problem at hand For other problems

Collection process

Very involved

Rapid and easy

Collection cost

High

Relatively low

Collection time

Long

Short

______________________________________________________________________

Advantages & Uses


Easily accessible. Inexpensive. USES: 1. Identify the problem. 2. Better define the problem. 3. Develop an approach to the problem. 4. Formulate an appropriate research design. 5. Answer certain research questions and test some hypotheses. 6. Interpret primary data more insightfully.

Disadvantages

Usefulness to the current problem may be limited. Lack accuracy.

Criteria for Evaluating Secondary Data

Specifications/Methodology Error/Accuracy Currency Objective Nature Dependability

A Classification of Secondary Data


Secondary Data

Internal

External

Ready to Use

Requires Further Processing

Published Materials

Syndicated Services Computerized Databases

Internal Secondary Data

Those generated within the organization for which the research is being conducted. This information is available in a ready to use format. This information exist within the organization.

Internal secondary data is the starting point. Data are readily available and provide useful insight. Possible to process routinely collected sales data. Example: departmental store

Advantages and Disadvantages

They are easily available They are inexpensive Suitable geographic and product breakdowns Minimal time

Hard to handle volume of information Data in accounting format

Sources of Internal Secondary Data


Data base marketing Involves computer to capture and track customer profiles. This secondary information serves as the foundation for marketing programmes. This information can then be analyzed in terms of a customers activity. It provides the tools needed to nurture,expand,protect customer relationship.

Customer relationship management is a unique type of database driven marketing. As a part of CRM personal information centers are implemented. These PICs collect data on all aspects

EXTERNAL SOURCES OF SECONDARY DATA

Published Materials

Computerised Databases

Syndicated Services

A Classification of Published Secondary Sources Published Secondary Data General Business Sources Statistical Data

Government Sources

Guides

Census Data

Directories

Indexes

Other Government Publications

A Classification of Computerized Databases Computerized Databases

Online

Internet

Offline

Bibliographic Databases

Special Purpose Databases


Full- Text Databases Directory Databases

Numeric Databases

A Classification of Syndicated Services

Unit of Measurement

Households/ Consumers

Institutions

A Classification of Syndicated Services: Household/Consumers


Household Consumers

Electronic Scanner Services


Mail Diary Panels

Surveys

Psychographic & Lifestyles


Advertising Evaluation

Purchase

Volume Tracking Data Scanner Diary Panels Scanner Diary Panels w/ Cable TV

Media

General

Classification of Syndicated Survey Research Surveys by Syndicated Firms

Periodic

Panel

Shared

Psychographic and Lifestyles

Advertising Evaluation

General

Classification of Syndicated Services : Institutions

Institutions

Retailers

Wholesalers

Industrial Firms

Audits

Direct Inquiries

Clipping Services

Corporate Reports

THANK YOU

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