PRINT MEDIA

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History of Print Media

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The history newspaper in India began in 1780, with the publication of the Bengal Gazette from Calcutta. James Augustus is considered the "father of Indian press" as he started the first Indian newspaper from Calcutta, the `Bengal Gazette` or `Calcutta General Advertise` in January, 1780 which was a weekly publication. In 1789, the first newspaper from Bombay (now Mumbai), the `Bombay Herald` appeared, followed by the `Bombay Courier` in the following year. Later, this newspaper merged with the Times of India in 1861. The first newspaper published in an Indian language was the Samachar Darpan in Bengali on May 23, 1818. The first Hindi newspaper, the Smachar Sudha Varshan started its circulation in 1854. Since then, the prominent Indian languages in which newspapers had been published over the years are Hindi, Marathi, Tamil, Malayalam, Telugu, Click to edit Urdu and Bengali. Master subtitle style In 2005, the total number of newspapers and periodicals published in India was around 41705, which include 4720 dailies and 14743 weeklies. India consumed 99 million newspaper copies as of 2008, making it the second largest market in the world for newspapers.

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Distribution Process of Newspaper Industry

The newspaper sales involve distributing highly perishable products under severe time constraints. The printed newspapers have to be dispatched to various distributors across the region. The revenue of the newspaper distributor is based on a commission 4/28/12 the sale of every newspaper. on

Current scenario

Indian newspaper industry is slated to grow manifold, with growth rate circling around 6%. Market share is projected to grow from Rs 56,300 crore to Rs 92,900 crore by the end of 2013, as per the research done by the Pricewater house cooper. Indian readership survey 2009 says that almost all of the English dailies are losing readership at a rate much faster than the rate of their growth including the biggies such as Times of India and HT.

Aren't these news feeds about the 4/28/12 Indian newspaper industry paradoxical

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Prominent newspapers in India

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Daily Circulations Of Prominent players

Hindustan Times -1.14 m Times of India -3.14 m Don 138k Telegraph : 484971 Anand Bazar Patrika : 1.27 m Syandhan Dhyan Patrika : 60k Denuik Jagran : 55.5 m
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Hindu : 1.45m

Marketing Strategy

Mission The mission of Tribune is , to provide best and fast forward news to the people. to generate sustained surpluses, always striving for excellence, within the framework of law, and in nothing but the truth in which we base every action.

Marketing objectives Financial objectives Target market(s) Segmentation Positioning

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Marketing Mix
Product- The tribune, Dainik tribune and Punjabi Tribune Pricing

Price if tribune is @ Rs 3 and Classified advertisements (Matrimonial, property, jobs, etc.) are published in the print edition of The Tribune @ Rs 600.00 per insertion upto 50 words and Rs. 1200.00 from 4/28/12 51 to 100 words. If an advt. matter

PRICE WARS IN NEWS PAPER SEGMENT

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Mumbai's media war: Who's the winner?

Adv Rate

510,00 0 TOI

Rs 1300-1400 sq cms Rs 800-840 sq cms Rs 800-840 sq cms

100,00 0 HT 2.5 295,00 0 DNA

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The Times of Indiavi rtual

DNA warfare rocks Mumbai The campaign, in its first leg, consisted of hoardings featuring people from various walks of life with grey tapes covering their mouths
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Yearly Discounted Rates

Month Actua Offer s l

Profit
199 311 436 896

Profit %
41.98312236 43.74120956 45.36940687 47.50795334

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Paper Article

THE two big dailies are slugging it out once again. BothTimes of IndiaToI andHindustan Times(HT) have slashed the masthead prices to Rs 1.50 on weekdays between Monday and Saturday for Delhi. And the price reduction was also extended to the Sunday edition. HT brought down the cover price of its Sunday edition to Rs 2.75 from the 4/28/12 earlier Rs 3.50, while TOI cut the

Online Advertisement V/s Print Media

Print media is not very good to represent a product comparison to flash. Charged are for lacks of people but only hundred of people generally see an advertisement. Circular of the newspaper are not fixed. Lots of newspaper company gives the wrong figure about the circular for which nothing thing can be done. No way have you to produce more things. There are only few areas on Print media where advertisements can be seen.

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Online Advertisement
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Advertisement are in the Graphical form or in the form of flash which is very good to represent. Advertisement on hundred of websites can be viewed by lacks of people and charged for only 100 of websites. List of the sites where ads will be displayed can checked at any time. So that we can not give the fake figure against you. advertisement can be placed on any home page of website, people can open the site

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MAGAZINES

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Prominent newspapers in India in the recent times

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Current Publishing Scenario

The Association of Indian Magazines has 85 magazines with a circulation of: Daily weekly Monthly 31m 8m 5m Hindi Others 13m 24m English 10m

Fortnightly 3m

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Segmentation

Magazines like Cosmopolitan, Femina were meant for people at the top of the pyramid. Womens era , Savvy targeted upper middle class women. Grihshobha and Manorama were intended for women in tier2/3 cities. Storybooks like Tinkle, Chandamama and Champak were intended for kids. Science reporter was meant for students who had scientific bent of mind. Magazine like Mens health was intended for the urban english speaking youth. Businesstoday , businessworld etc. are targeted for business savvy reader. 4/28/12

Readership of magazines by type

General Interest 42,651 Sports

8,621

Major market players

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Marketing Strategy w.r.t Price

Prices were kept low so as to tap the customer from the bottom of the

Pyramid and middle class and lo.wer middle class are their target audience

Strong distribution network, emphasis was laid on tier 2 and tier 3 cities . Outlook,The week started the price war in this space as their unit copy was sold at Rs.10 against Rs 15 of India Today. Due to fierce competition from its competitor like outlook,The week India Today Group had to offer supplements for its various magazines. Segmented pricing i.e different offerings for different target audience. 4/28/12

Pricing Strategy

Differential pricing strategy. Promotional pricing strategy

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THANK YOU
Presented BY: Ishaque Mulla Gagan Pareek Chandan Priyadarshi Shashank Singh

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