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Fundamentals of Rural Development

AgroConnect is a digital platform that connects farmers in Maharashtra, India directly to buyers, eliminating middlemen. It aims to empower rural communities by providing farmers access to market information, insights, and sustainable farming practices. The platform will launch as a pilot in 10 communities before expanding nationally. It seeks to generate sustainable revenue through subscription fees, commissions, and sponsorships while positively impacting the agricultural industry and rural societies.

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harshaware018
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30 views

Fundamentals of Rural Development

AgroConnect is a digital platform that connects farmers in Maharashtra, India directly to buyers, eliminating middlemen. It aims to empower rural communities by providing farmers access to market information, insights, and sustainable farming practices. The platform will launch as a pilot in 10 communities before expanding nationally. It seeks to generate sustainable revenue through subscription fees, commissions, and sponsorships while positively impacting the agricultural industry and rural societies.

Uploaded by

harshaware018
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Fundamentals of Rural Development

Business Plan
 Enterprise Name: AgroConnect

 Presented by -
 Harsh Aware - 41
 Adish Patil - 40
 Paras Bhandare -
 Nikita Bhagure -

Date - 28/10/2023
AgroConnect
Empowering Rural
Communities
Bridging the Gap Between Farmers and Markets

Fairness, Sustainability, and Collaboration


Introduction:

 We are a digital B2B market solution that brings together Farmers and
Industrial Buyers.
 Our digital platform gives access to valuable insights so that they can
adopt best practices and manage farms more efficiently thus reducing
losses and maximizing profits.
 It connects farmers directly with buyers by eliminating middlemen, it
provides insights about market information, i.e. demand and supply.
 Its unique feature which sets us apart from everyone is we have
collaborated with local businesses, it is environment-friendly, has
agriculture support, and has active community involvement, etc.
Challenges and Solutions:

 Problem: Limited access to modern agricultural technology,


sustainable farming resources and practices in rural areas,
and markets and fair pricing for rural farmers.

 Impact: These challenges lead to economic disparities,


migration, and reduced quality of life in rural communities.

 Solution: Create a digital platform that connects rural


farmers directly with buyers, and provides market
information.
Current Data:

 Maharashtra has a total of 13.6 million farmers, of


which 48.9% are marginal farmers and 29.5% are small
farmers.

 Estimated annual agricultural output: 1.9 Trillion Indian


Rupees

 The Indian farming market size reached INR 25,173


billion in 2022 and is expected to reach INR 45,577
Billion by 2028, exhibiting a growth rate (CAGR) of
10.3% during 2023-2028.
Market Entry Strategy:
 Farmer outreach through agricultural extension programs: Providing education and support to
farmers through agricultural extension services.

 Buyer outreach through partnerships with local businesses: Forming collaborations with local
businesses to reach potential buyers.

 Digital marketing and mobile app presence: Utilizing online marketing and mobile apps to
increase visibility and accessibility.

 Collaborate with local governments to align initiatives with broader development goals:
Partnering with local governments to ensure initiatives align with wider development objectives.

 Advertisement through various channels: Promoting the project through banners, wall paintings,
campaigns, pamphlets, word of mouth, newspapers, opinion leaders, and radio.

 Identifying high-impact regions through pilot projects: Selecting areas with significant potential
for impact and starting with smaller pilot initiatives.
Understanding the Competition:
 M kisan: MKisan is an SMS portal for farmers in India.
The portal allows central and state government
organizations to provide information and services to farmers
about agricultural practices.

 Tradebridge: RADEBRIDGE is an e-commerce B2B


Platform, Wholesale, designed specifically for small & and
medium businesses in India.

 Farmerconnet: An agritech company that provides software


to help farmers connect to the agriculture supply chain.
Sustainable Revenue Generation:
 Subscription fees from farmers and buyers: Charging regular fees to both
farmers and buyers for platform access.

 Commission on successful transactions: Earning a percentage of each


successful transaction conducted on the platform.

 Premium features for advanced market insights: Offering advanced tools


and data to users for a fee.

 Sponsorships: Partnering with organizations for financial support and


visibility.

 Attracting funding from impact investors aligned with the mission of rural
development: Securing investments from individuals or groups who share
the mission of rural development.
Scaling Our Impact:

 Phase 1: Launch a pilot program in 10 rural communities during


the first year to test and refine the initiative's effectiveness.
 Phase 2: In the second year, scale up the program to include 50
additional rural communities, expanding its reach.
 Phase 3: Over the next five years, aim for a national expansion
and integration with regional markets to bring the initiative to a
broader audience and make it a significant part of the
agricultural landscape.
Our Core Values:

 Fairness: We prioritize providing equal opportunities to rural


farmers, ensuring fairness in access to resources and benefits.

 Sustainability: Our focus is on creating a lasting and


environmentally friendly agricultural system for the benefit of
future generations.

 Collaboration: We highly value partnerships and working together


for the mutual success of all stakeholders involved in rural
development.
Impact on Industry & Society:

 Industry: Overhauling the agricultural supply chain to establish a


just and transparent marketplace.

 Society: Boosting farmers' income, minimizing food waste, and


fortifying rural economies.

 Providing fair prices to the people: Ensuring equitable prices for


consumers.

 Improving standard of living: Elevating the overall quality of life for


individuals and communities.
Key Roles:

 CEO (Harsh Aware): Leads and sets the


strategic direction of the organization.

 Finance Officer (Adish Patil): Manages


finances and budgeting.

 Operations Manager (Nikita Bhagure):


Oversees daily platform operations.

 Agricultural Specialist (Paras


Bhandare): Offers technical guidance
to farmers.

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