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Sushant

This document is a project report submitted by Sushant Kumar to Arkha Jain University for a Bachelor of Commerce degree. The report analyzes the financial statements of Bajaj Finserv to understand the company's financial health, performance, and stability. The objectives are to understand customer satisfaction levels, analyze Bajaj Finserv's financial statements, and understand the company's brand image and level of security provided to customers. The report describes the research methodology, which includes collecting primary data through surveys and secondary data from websites and other researchers. Suggestions for Bajaj Finserv include opening more branches, improving services, increasing awareness of insurance plans through advertising, and building trust to compete with market leader LIC.

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Sushant Kumar
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45 views7 pages

Sushant

This document is a project report submitted by Sushant Kumar to Arkha Jain University for a Bachelor of Commerce degree. The report analyzes the financial statements of Bajaj Finserv to understand the company's financial health, performance, and stability. The objectives are to understand customer satisfaction levels, analyze Bajaj Finserv's financial statements, and understand the company's brand image and level of security provided to customers. The report describes the research methodology, which includes collecting primary data through surveys and secondary data from websites and other researchers. Suggestions for Bajaj Finserv include opening more branches, improving services, increasing awareness of insurance plans through advertising, and building trust to compete with market leader LIC.

Uploaded by

Sushant Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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“FINANCIAL STATEMENT ANALYSIS OF BAJAJ FINSERV”

A SUMMER INTERNSHIP PROJECT REPORT SUBMITTED


IN THE PARTIAL FULFILMENT OF THE REQUIREMENTS OF
ARKA JAIN UNIVERSITY

For the award of the degree of

BACHELOR OF COMMERCE (HONORS)


For the session 2021-2024

Submitted By
Name: SUSHANT KUMAR
University Enrolment Number: AJU/211339

Faculty Mentor
Name: Prof. SEEMA DAS
Designation: ASSISTANT PROFESSOR

School of Commerce and Management, ARKA JAIN UNIVERSITY


INDEX
• Financial statement analysis is a crucial process for
assessing a company's financial health, performance, and
stability. It involves examining the income statement,
balance sheet, and cash flow statement to evaluate a
company's profitability, operational efficiency, liquidity,
solvency, and financial structure. Key aspects of financial
Introduction statement analysis include income statement analysis,
balance sheet analysis, cash flow statement analysis,
to the topic financial ratios, trend analysis, comparative analysis,
qualitative factors, and risk assessment. These analyses
help investors, creditors, and management make informed
decisions about a company's financial health, identify
areas for improvement, and support strategic decision-
making. The analysis also helps in identifying potential
risks, such as market, credit, operational, and strategic
risks.
•The objectives are designed to have a particular direction to
the study like what aspect of the topic is going to be studied.
A topic can be studied from various parameter, the
objectives designed for a project gives an idea that in what
OBJECTIVE manner the topic is studied, what is the flow of project, what
are the variables selected for the project, etc. Understand
S OF THE the customer satisfaction level of Bajaj Finance, a leading
private life insurance company.
STUDY: •To analysis the financial statement of Bajaj Finance.
•Understand the brand image of Bajaj Finance in the market
of life insurance product.
•To understand the level of security that the customer has
owning an insurance policy of Bajaj Finance.
•Research Methodology: Methodology is a research strategy that forms the
structure the project to be undertaken and helps in identifying the method
to be used.
•Data for the study was collected from the primary as well as secondary
sources.
•*Primary Source of Data Collection: Primary source of data collection
consisted of survey method. The survey was collected through a Structured
RESEARCH Questionnaire. The questionnaire was prepared keeping in mind the
objectives of the study and factors that were to be considered for the study.
METHODOL •*Secondary Source of Data Collection: The secondary data is taken from
selective websites and from online publication of some researchers. The
OGY secondary data was useful for the study of Review of Literature. We could
study various aspects of different researchers which gave us an idea about
the factors being previously discussed and the conclusions drawn from
them.
• As the project work is completely first hand, descriptive study is used only
to understand the topic. However, my research does involve review of
literature which is the base of descriptive study. The significance level used to
test the credibility of my research used is 5% as descriptive study is tested at
the same level.
1.More branches should be open by the company for the
customers to have better and easy access.
2•The services that provided are only good to the
customers. The services should be improved so that the
customers feel excellent about the service.
SUGGESTI 3•More and more details about the insurance plan should
be made to be known to the customers through various
ONS media as only 78% of the respondents are aware of the
various insurance plans.
4•Television is the main media through which the company
can reach out to the people. So, advertisement should be
telecasted frequently.
5•As far as brand is concerned LIC tops the sector, Bajaj
Finance must take intensive publicity efforts to position
themselves as a leading life insurance company. So, they will
have to create feeling of trust among customers.
THANK YOU

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