New Product Development Templates
New Product Development Templates
DEVELOPMENT
Management, Process, & Strategy
Product
Product Development
Feasibility &
Life Cycle Plan
Review
06 Product Roadmap
Product Details:
• Explain the product idea in details. e.g. Requirements of the
product
• Technology used
• Benefits
• Unique benefits
Product • Meets customer needs better
Advantage • Value for money
• Market size
Market Attractiveness • Market growth
• Competitive situation
• Market synergies
Synergies • Technological synergies
• Manufacturing/processing synergies
• Technical gap
Technical • Complexity
Feasibility • Technical uncertainty
External Analysis of
Learning from Market Gap
competition
Competitors Sources of Analysis
existing product
perceptions
Ideas
Research &
Engineering Management
• Product Testing • Strategic Planning
• Product Enhancement • Marketing Manager
• Brainstorming
• Accident
Internal
Innovation
Sales Force Sources of
Group Meetings
Ideas
Employee
Stakeholders
Suggestions
3
Viable Product
Extended MVP
1
Launch
Minimal Viable Product
Date: MM/DD/YY
Phase Name
Date: MM/DD/YY This is a sample Date: MM/DD/YY
Phase Name text. Phase Name
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text. text.
Q1 Q2 Q3 Q4
Q4 Q3 Q2 Q1
Q1 Q2 Q3 Q4
Content Title
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01 Detailed Analysis
02 Category Analysis
Strengths: Weakness:
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S W
Features: Benefits:
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F B
Price
Positioning Claims / Trends
• What are the price in the category (lowest-
• What are the common claims made by product
highest)?
in the category?
• What is the average price in the category?
• What are the key themes of the claims-health
• Does the price premium change according to
convenience?
the size of the product?
Buyer Power:
Supplier Power: • Number of
• Number of suppliers Customers
• Size of suppliers Rivalry • Size of each order
• Uniqueness of service Bargaining Power Among Bargaining
• Differences between
• Your ability to of Suppliers Existing Power of Buyers competitors
Competitors
substitute • Price sensitively
• Cost of changing • Ability to substitute
• Cost of changing
Competitive Rivalry:
• Number of competitors Threat of
• Quality differences Substitute
• Other differences
Products
• Switching costs Threat of Substitution:
• Customer loyalty • Substitute performance
• Cost of leaving market • Cost of Change
02 Introduction Stage
03 Growth Stage
04 Maturity Stage
05 Decline Stage
Product Development
Testing
Deployment
Enter your subhead line here
Enhancement
Versioning
Growth
Implementation
Product Life Cycle Stages
Time
R&D
Margining
Maturity
QA
Re-engineering
Maintenance
Decline
Technical Support
Product Life Cycle Stages
Enter your subhead line here
• Increasing
Reinvention
sales
• Cost per • Peak sales
customer falls • Cost per customer
• Profits rise lowest
• Increasing No. • Profits high • Falling sales
of customers • Mass market • Cost per customer
• More • Stable number of
low
competitors competitors
• Low sales • Profit fall
• High cost per • Customer base
customer contracts
• Financial • Number of
losses competitors fall
• Innovative
customer
• Few (if any) 3 5
competitors
2
4
Promotions
Distribution
Channels Aiming Promotion At A
Wider Audience
Pricing Increasing Distribution
Product Channels To Cope With
Quality Maintaining Pricing To Demand
Increase Demand For The
Maintaining Product Product
Quality And Adding
Features Or Support
Services For The Product
01 BCG Matrix
02 Ansoff Matrix
03 Empathy Map
04 Kano Model
Low market share and high growth. Value to business High in market share and growth. Likely best - performing
Market Growth Rate
Low in market share and growth. Consider renovating or High in market share, low in growth. Use profits to fund
divesting product NPD
Low High
Relative Market Share
Sample Text
High
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Market Growth Rate
Low High
Relative Market Share
Selling existing products to new customers Selling new product to new markets
Worries &
Major aspirations
What really
preoccupations
counts
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men
at
picture and
iron
Wh cers name for Env
fluen Hear your See
in ay? person
s
here!
What the market
What boss says?
offers
Say & Do
Behavior toward
Attitude in public others
Pain Gain
Measure of
Feels Frustrations Wants/Needs
Success
Satisfaction +
One-Dimensional
(Excited Quality/Feature)
Unspoken Spoken
Unexpected Measurable
Unknown Range of Fulfillment
Satisfiers
(Desired Quality/Feature)
Indifferent
- Product/Service + Product/Service
Performance Performance
Unspoken
Take for granted
Basic
Spoken if not met
Reverse
Dissatisfaction -
01 Market Segmentation
03 Competitive Strategies
04 Market Attractiveness
• Brand Loyalty: Your Text • Age: Your Text Here • Lifestyle: Your Text Here • Region: Your Text Here
Here • Gender: Your Text Here • Personality: Your Text • Country: Your Text Here
• Benefits Sought: Your Text • Nationality: Your Text Here • Population: Your Text Here
Here Here • Values: Your Text Here • Climate: Your Text Here
• User Status: Your Text • Ethnicity: Your Text Here • Interest: Your Text Here
Here • Occupation: Your Text
• Usage Rate: Your Text Here
Here • Income: Your Text Here
• Occasion: Your Text Here • Family Size: Your Text
• Readiness To Buy: Your Here
Text Here
Market Segmentation
Demographic Behavioral
Psychographic Geographic
Nationality User Status
Europe 75%
50%
North America 25%
Asia
50%
South 90%
AMERICA
50%
Africa
Australia
Gender Age
Occupation Race
Demographics
Segmentation
Education Level Religion
Ethnicity
Opinions Behaviors
Attitudes Values
Activities Interests
Loyal to
Rejecter Other
Brand
Light to
Repeated Repeated
Other
Target
Market
Negative Negative
Opinion Opinion
Favorable
Opinion
Product A Product
C
-Low +High
(Variable One) Product (Variable One)
D
Product B
Product E
Less More
Competitive Strength
Competitive Advantage
Low-Cost Differentiation
Strategy Strategy
When a firm sets out to become the low cost When a firm seeks to be unique in its industry along
producer in its industry some dimensions that are widely values by buyers
Competitive Edge
Narrow Target
Business aims to differentiate within a small number of High production costs and extra value-added features
High
Degree of Product Differentiation
Narrow Broad
Business Position
Strong Medium Week
High
Sample
Text
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Market Attractiveness
Medium
Sample
Text
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Sample
Text
Low
01 Manufacturing Plan
02 Operations Plan
06 Budgeting Plan
JAN FEB MAR MAY APR JUN JUL AUG SEP OCT NOV DEC
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Ma
Tasks Name Start Duration Complete Jan Feb Apr May Jun Jul Aug Sep Oct Nov Dec
r
Sales
Marketing
R&D
Operation
People
Marketing Communication
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Newsletter Signup Plugin Blog Post Development Video W/Lead Capture Home Page Redesign
Content
Social Media
Q1 Q1
Category Category
Jan ($) Feb ($) Mar ($) Q1 Total ($) Jan ($) Feb ($) Mar ($) Q1 Total ($)
National Marketing $xxx $xxx $xxx $xxx Social Media $xxx $xxx $xxx $xxx
Banner Ads $xxx $xxx $xxx $xxx Twitter $xxx $xxx $xxx $xxx
Landing Page - - - - TV - - - -
01 Repositioning a Product
02 Repositioning Strategy
Product
Repositioning Repositioning
Target Market
Different
Intangible Tangible
Repositioning Repositioning
Acquisition Cost
Advertisement
Social Media
Presence
Sponsor Public
Events
Freebies
Labor-Dependent $xx.xx X%
Equipment-Dependent $xx.xx X%
Laboratory/QC/QA $xx.xx X%
Consumables $xx.xx X%
Utilities $xx.xx X%
Transportation $xx.xx X%
Miscellaneous $xx.xx X%
Others $xx.xx X%
Total $xx.xx
Equipment … … … …
Land Cost … … … …
Interior Cost … … … …
Employee Cost … … … …
Marketing Cost … … … …
Other Cost … … … …
01 Feasibility Review
02 Evaluating Scores
Operational Feasibility
Comments on the feasibility of the product
Name 1 … … … … … … …
Name 2 … … … … … … …
Name 3 … … … … … … …
Name 4 … … … … … … …
Name 5 … … … … … … …
Name 6 … … … … … … …
Name 7 … … … … … … …
Mean Team
Std. Dev. … … … … … … …
Total
Includes a Done in a lab type Includes a limited group of Launch Product Officially
environment users outside of the company (To The market)
Target Date: 15th Sep Target Date: 15th Nov Target Date: 15th Dec
High initial product quality and Early customer references and Generate more booking and
early customer engagement testimonials Revenue
50%
64 | SlideSalad.com | Date 2019
Launch Monitoring Dashboard
Launch Monitoring Dashboard
Return on Target
Customer Satisfaction
Investment Units Sold
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