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New Product Development Templates

This document outlines the new product development process, including screening product ideas, analyzing the market and costs, developing a product life cycle and plan, and creating a product roadmap. It discusses understanding customer needs, exploring internal and external sources of ideas, and developing a minimal viable product to test the market. The goal is to guide the management, process, and strategy of new product development.

Uploaded by

Quinton Muchena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
123 views

New Product Development Templates

This document outlines the new product development process, including screening product ideas, analyzing the market and costs, developing a product life cycle and plan, and creating a product roadmap. It discusses understanding customer needs, exploring internal and external sources of ideas, and developing a minimal viable product to test the market. The goal is to guide the management, process, and strategy of new product development.

Uploaded by

Quinton Muchena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 66

NEW PRODUCT

DEVELOPMENT
Management, Process, & Strategy

Powered By: SlideSalad.com

1 | SlideSalad.com | Date 2019


Template Content - Outline
Enter your subhead line here

Product Idea Tools & Branding &


Screening Techniques Repositioning

New Product Market Cost


Analysis Analysis Analysis

Product
Product Development
Feasibility &
Life Cycle Plan
Review

2 | SlideSalad.com | Date 2019


Product Idea Screening
Enter your subhead line here

01 New Product Introduction

02 New Product Detailed Overview

03 Understanding Customer Needs

04 External Sources of Ideas

05 Internal Sources of Ideas

06 Product Roadmap

3 | SlideSalad.com | Date 2019


New Product Introduction
Enter your subhead line here

Explain The Product Idea In Brief:


This is a sample text. You simply add your own text and
description here.

Product Details:
• Explain the product idea in details. e.g. Requirements of the
product
• Technology used
• Benefits

4 | SlideSalad.com | Date 2019


New Product Detailed Overview
Enter your subhead line here

• Degree to which project aligns with business strategy


Strategy • Strategic importance

• Unique benefits
Product • Meets customer needs better
Advantage • Value for money

• Market size
Market Attractiveness • Market growth
• Competitive situation

• Market synergies
Synergies • Technological synergies
• Manufacturing/processing synergies

• Technical gap
Technical • Complexity
Feasibility • Technical uncertainty

• Expected profitability (Magnitude, e.g. NPV)


Profitability • Return (e.g. IRR)
Analysis • Payback period
• Low cost and fast to do

5 | SlideSalad.com | Date 2019


Understanding Customer Needs
Enter your subhead line here

Understand Your Customers


Are they a small private company or a big MNC?

What they do:


Understand their occupation and interest

When they buy:


Understand the purchase cycle of your customer

How they buy:


Website, App, In-person

What they expect of you:


If your customers expect reliable delivery and you don’t disappoint
them, you stand to gain repeat business

6 | SlideSalad.com | Date 2019


External Sources of Ideas
Enter your subhead line here

Locating areas of consumer “Fallout” from predication of


Market Long Rang
dissatisfaction with current Research Studies
hanging economic and social
products conditions

External Analysis of
Learning from Market Gap
competition
Competitors Sources of Analysis
existing product
perceptions
Ideas

Learning from Overseas Consumer


Studying activities
experiences transferring Learning Activity
Analysis to identify unsatisfied need
foreign product

7 | SlideSalad.com | Date 2019


Internal Sources of Ideas
Enter your subhead line here

Research &
Engineering Management
• Product Testing • Strategic Planning
• Product Enhancement • Marketing Manager
• Brainstorming
• Accident

Internal
Innovation
Sales Force Sources of
Group Meetings
Ideas

Employee
Stakeholders
Suggestions

8 | SlideSalad.com | Date 2019


Product Roadmap Process
Enter your subhead line here

3
Viable Product

Extended MVP

1
Launch
Minimal Viable Product

Test Problem Market Check


Concept Positioning Test Selling Build
& Solution Analysis Feasibility

9 | SlideSalad.com | Date 2019


Product Roadmap
Enter your subhead line here

Date: MM/DD/YY
Phase Name
Date: MM/DD/YY This is a sample Date: MM/DD/YY
Phase Name text. Phase Name
This is a sample This is a sample
text. text.

Date: MM/DD/YY Date: MM/DD/YY


Phase Name Phase Name
This is a sample Date: MM/DD/YY This is a sample Date: MM/DD/YY
text. Phase Name text. Phase Name
This is a sample This is a sample
text. text.

10 | SlideSalad.com | Date 2019


Product Roadmap
Enter your subhead line here

Q1 Q2 Q3 Q4

Phase Name Phase Name Phase Name Phase Name


Phase
Name

Q4 Q3 Q2 Q1

Phase Phase Name Phase Name Phase Name Phase Name


Name

Q1 Q2 Q3 Q4

Phase Name Phase Name Phase Name Phase Name

11 | SlideSalad.com | Date 2019


Product Roadmap
Content Title
Enter your subhead line here This is a sample text.
You simply add .

Content Title
This is a sample text.
You simply add .

Content Title
This is a sample text.
You simply add .

Content Title
This is a sample text.
Content Title You simply add .
This is a sample text.
You simply add .

12 | SlideSalad.com | Date 2019


New Product Analysis
Enter your subhead line here

01 Detailed Analysis

02 Category Analysis

03 Category Analysis – Example Slides

04 Porter’s Five Forces Analysis

13 | SlideSalad.com | Date 2019


Detailed Analysis
Enter your subhead line here

Strengths: Weakness:
• This is a sample text. • This is a sample text.
• You simply add your own text and • You simply add your own text and
description here. description here.

S W

Features: Benefits:
• This is a sample text. • This is a sample text.
• You simply add your own text and • You simply add your own text and
description here. description here.

F B

14 | SlideSalad.com | Date 2019


Category Analysis
Enter your subhead line here

Price
Positioning Claims / Trends
• What are the price in the category (lowest-
• What are the common claims made by product
highest)?
in the category?
• What is the average price in the category?
• What are the key themes of the claims-health
• Does the price premium change according to
convenience?
the size of the product?

Packing Formats Types & Materials


• What is the most common pack size in the Consumption Drivers
category? • Are the product packaged and sold in a way to
• Are product sold individually or in multipacks? encourage single-serve consumption or sharing?
• If products are sold in multipacks what is the • Is there focus on the convenience of the
number of products in a pack? product?
• Do multipacks format products digger in size to • Do health claims encourage the consumer to
those sold individually? purchase the product.
• What material is used for packaging?

15 | SlideSalad.com | Date 2019


Category Analysis – Example
Enter your subhead line here

Products Positioning Claims / Trends Price

• Product 1 • Claim 1 • Price 1


• Product 2 • Claim 2 • Price 2
• Product 3 • Claim 3 • Price 3

Consumption Drivers Packaging Promotion

• Driver 1 • Package 1 • Promotion 1


• Driver 2 • Package 2 • Promotion 2
• Driver 3 • Package 3 • Promotion 3

16 | SlideSalad.com | Date 2019


Porter’s Five Forces Analysis
Enter your subhead line here

Threat of New Entry:


• Time and cost of entry
• Specialist knowledge
• Economies of scale Threat of New
• Cost advantage Entrants
• Technology protection
• Barrier to entry

Buyer Power:
Supplier Power: • Number of
• Number of suppliers Customers
• Size of suppliers Rivalry • Size of each order
• Uniqueness of service Bargaining Power Among Bargaining
• Differences between
• Your ability to of Suppliers Existing Power of Buyers competitors
Competitors
substitute • Price sensitively
• Cost of changing • Ability to substitute
• Cost of changing

Competitive Rivalry:
• Number of competitors Threat of
• Quality differences Substitute
• Other differences
Products
• Switching costs Threat of Substitution:
• Customer loyalty • Substitute performance
• Cost of leaving market • Cost of Change

17 | SlideSalad.com | Date 2019


Product Life Cycle
Enter your subhead line here

01 Product Life Cycle Stages

02 Introduction Stage

03 Growth Stage

04 Maturity Stage

05 Decline Stage

18 | SlideSalad.com | Date 2019


19
Sales

Product Development

Testing

| SlideSalad.com | Date 2019


Introduction

Deployment
Enter your subhead line here

Enhancement

Versioning
Growth

Implementation
Product Life Cycle Stages

Time
R&D

Margining
Maturity

QA

Re-engineering

Maintenance
Decline

Technical Support
Product Life Cycle Stages
Enter your subhead line here

• Increasing
Reinvention
sales
• Cost per • Peak sales
customer falls • Cost per customer
• Profits rise lowest
• Increasing No. • Profits high • Falling sales
of customers • Mass market • Cost per customer
• More • Stable number of
low
competitors competitors
• Low sales • Profit fall
• High cost per • Customer base
customer contracts
• Financial • Number of
losses competitors fall
• Innovative
customer
• Few (if any) 3 5
competitors
2
4

Introduction Growth Maturity Decline

20 | SlideSalad.com | Date 2019


Introduction Stage
Enter your subhead line here

Cost Target Competition Profits Sales

High Cost Per Innovators are Little Negative Low


Customer Acquired targeted Competition Profits Sales

21 | SlideSalad.com | Date 2019


Growth Stage
Enter your subhead line here

Cost Competition Profits Sales

Cost Per Customer More Profits Increasing


Falls Competition Rise Sales

22 | SlideSalad.com | Date 2019


Growth Stage Consideration
Enter your subhead line here

Promotions
Distribution
Channels Aiming Promotion At A
Wider Audience
Pricing Increasing Distribution
Product Channels To Cope With
Quality Maintaining Pricing To Demand
Increase Demand For The
Maintaining Product Product
Quality And Adding
Features Or Support
Services For The Product

Product Growth Stage Considerations

23 | SlideSalad.com | Date 2019


Maturity Stage
Enter your subhead line here

Product (Diversify Brand &


Sale (Peak Sales)
Models)

Price (Price To Match Or Best


Costs (Low Cost Per Customer)
Competitors)

Distribution (Build More Intensive


Profit (High Profit)
Distribution)

Marketing Objectives (Maximize


Advertising (Stress Brand
Profit While Defending Market
Differences & Benefits)
Share)

24 | SlideSalad.com | Date 2019


Decline Stage
Enter your subhead line here

Sale (Declining Sales) Product (Phase Out Weak Items)

Costs (Low Cost Per Customer) Price (Cut Price)

Distribution (Phase Out


Profit (Declining Profit)
Unprofitable Outlets)

Marketing Objectives (Reduce Advertising (Reduce Only To Loyal


Expenditure & Mile The Brand) Customer)

25 | SlideSalad.com | Date 2019


Tools & Techniques
Enter your subhead line here

01 BCG Matrix

02 Ansoff Matrix

03 Empathy Map

04 Kano Model

26 | SlideSalad.com | Date 2019


BCG Matrix
Enter your subhead line here

Question Mark Star


High

Low market share and high growth. Value to business High in market share and growth. Likely best - performing
Market Growth Rate

uncertain product in portfolio. Nurture sales.

Poor Dog Cash Cow


Low

Low in market share and growth. Consider renovating or High in market share, low in growth. Use profits to fund
divesting product NPD

Low High
Relative Market Share

27 | SlideSalad.com | Date 2019


BCG Matrix
Enter your subhead line here

Sample Text
High

Sample Text
Market Growth Rate

Sample Text Sample Text


Low

Sample Text Sample Text

Low High
Relative Market Share

28 | SlideSalad.com | Date 2019


Ansoff Matrix
Enter your subhead line here

Market Development Diversification


New Markets

Selling existing products to new customers Selling new product to new markets

Market Penetration Product Development


Existing Markets

Selling more of your existing products to existing


Selling new products to existing customers
customers

Existing Products New Products

29 | SlideSalad.com | Date 2019


Empathy Map Template
Customer Empathy Map Template

Worries &
Major aspirations
What really
preoccupations
counts

What friend Think & Feel Friends


say?

Add a t
men
at
picture and
iron
Wh cers name for Env
fluen Hear your See
in ay? person
s
here!
What the market
What boss says?
offers
Say & Do
Behavior toward
Attitude in public others

Pain Gain

Measure of
Feels Frustrations Wants/Needs
Success

30 | SlideSalad.com | Date 2019


Extended Kano Model Analysis Template
Kano Model Analysis Template

Satisfaction +
One-Dimensional
(Excited Quality/Feature)

Unspoken Spoken
Unexpected Measurable
Unknown Range of Fulfillment

Satisfiers
(Desired Quality/Feature)
Indifferent
- Product/Service + Product/Service
Performance Performance

Basic – Must Be’s


(Expected Quality/Feature)

Unspoken
Take for granted
Basic
Spoken if not met
Reverse

Dissatisfaction -

31 | SlideSalad.com | Date 2019


Market Analysis
Enter your subhead line here

01 Market Segmentation

02 Product Market Mapping

03 Competitive Strategies

04 Market Attractiveness

32 | SlideSalad.com | Date 2019


Market Segmentation
Enter your subhead line here

Behavioral Demographic Psychographic Geographic

• Brand Loyalty: Your Text • Age: Your Text Here • Lifestyle: Your Text Here • Region: Your Text Here
Here • Gender: Your Text Here • Personality: Your Text • Country: Your Text Here
• Benefits Sought: Your Text • Nationality: Your Text Here • Population: Your Text Here
Here Here • Values: Your Text Here • Climate: Your Text Here
• User Status: Your Text • Ethnicity: Your Text Here • Interest: Your Text Here
Here • Occupation: Your Text
• Usage Rate: Your Text Here
Here • Income: Your Text Here
• Occasion: Your Text Here • Family Size: Your Text
• Readiness To Buy: Your Here
Text Here

33 | SlideSalad.com | Date 2019


Market Segmentation
Enter your subhead line here

Market Segmentation

Demographic Behavioral

Age Brand Loyalty

Gender Benefits Sought

Psychographic Geographic
Nationality User Status

Ethnicity Lifestyle Region Usage Rate

Occupation Personality Country Occasion

Income Values & Interests Population Readiness To Buy

Family Size Climate

34 | SlideSalad.com | Date 2019


Geographic Segmentation
Enter your subhead line here

Europe 75%
50%
North America 25%

Asia

50%

South 90%
AMERICA
50%
Africa

Australia

35 | SlideSalad.com | Date 2019


Demographics Segmentation
Enter your subhead line here

Gender Age

Occupation Race

Demographics
Segmentation
Education Level Religion

Income Family Size

Ethnicity

36 | SlideSalad.com | Date 2019


Psychographic Segmentation
Enter your subhead line here

Opinions Behaviors

Attitudes Values

Activities Interests

37 | SlideSalad.com | Date 2019


Behavioral Segmentation
Enter your subhead line here

Loyal to
Rejecter Other
Brand

Not Yet Not Yet


Aware Tried Switcher
Repeated Repeated

Light to
Repeated Repeated
Other
Target
Market
Negative Negative
Opinion Opinion

Unaware Not Tried Neutral

Favorable
Opinion

38 | SlideSalad.com | Date 2019


Product Positioning Map
Enter your subhead line here

+High (Variable Two)

Product A Product
C

-Low +High
(Variable One) Product (Variable One)
D

Product B
Product E

-Low (Variable Two)

39 | SlideSalad.com | Date 2019


Product Market Mapping
Enter your subhead line here
More

Need to calculate whether


benefit of an attractive market
outweigh the cost of
investment to increase
competitiveness
Market Attractiveness

Best fit product line for the


client

Client is all advised to enter


this product line
Less

Less More
Competitive Strength

40 | SlideSalad.com | Date 2019


Competitive Strategies
Enter your subhead line here

Competitive Advantage

Low-Cost Differentiation

Overall Low-Cost Provider Broad Differentiation


Broad Target

Strategy Strategy
When a firm sets out to become the low cost When a firm seeks to be unique in its industry along
producer in its industry some dimensions that are widely values by buyers
Competitive Edge

Narrow Target

Focused Low Cost


Focused Differentiation Strategy
Strategy When a firm seeks differentiation
When a firm seeks a cost advantage in its target segment
in its target segment

41 | SlideSalad.com | Date 2019


Competitive Strategy Matrix
Enter your subhead line here

Differentiation Focus Differentiation

Business aims to differentiate within a small number of High production costs and extra value-added features
High
Degree of Product Differentiation

target market segments provided for the consumer

Cost Focus Cost leadership

Business seeks a lower-cost advantage in a small number


Low

Large-scale business offering “standard” products


of market segments

Narrow Broad

Scope of Business Activities

42 | SlideSalad.com | Date 2019


Market Attractiveness Matrix (GE)
Enter your subhead line here

Business Position
Strong Medium Week
High

Sample
Text

Sample Text
Market Attractiveness

Medium

Sample
Text

Sample Text
Sample
Text
Low

43 | SlideSalad.com | Date 2019


Development Plans
Enter your subhead line here

01 Manufacturing Plan

02 Operations Plan

03 Marketing Launch Plan

04 Marketing Communication Mix

05 Digital Marketing Plan

06 Budgeting Plan

44 | SlideSalad.com | Date 2019


Manufacturing Plan
Enter your subhead line here Text Holder Text Holder Text Holder Text Holder

JAN FEB MAR MAY APR JUN JUL AUG SEP OCT NOV DEC

Text here

Text here

Text here

Text here

Text here

Text here

Text here

Text here

Text here

Text here

Text here

Text here

45 | SlideSalad.com | Date 2019


Manufacturing Plan
Enter your subhead line here

Ma
Tasks Name Start Duration Complete Jan Feb Apr May Jun Jul Aug Sep Oct Nov Dec
r

Task 1 DD/MM/YY X Days X%

Task 2 DD/MM/YY X Days X%

Task 3 DD/MM/YY X Days X%

Task 4 DD/MM/YY X Days X%

Task 5 DD/MM/YY X Days X%

Task 6 DD/MM/YY X Days X%

Task 7 DD/MM/YY X Days X%

46 | SlideSalad.com | Date 2019


Operations Plan
Enter your subhead line here

Category Key Initiatives Prioritization Project Lead

Sales

Marketing

R&D

Operation

People

Financial & Admin

47 | SlideSalad.com | Date 2019


Marketing Launch Plan
Enter your subhead line here

This is a sample This is a sample This is a sample This is a sample


text. You simply text. You simply text. You simply text. You simply
add your own text add your own text add your own text add your own text
and description and description and description and description
Update The here. Create Email here. Paid Search here. Print here.
Website Contests Advertising Advertising

Create Press Social Build Attend


This is a sample This is a sample This is a sample This is a sample
Release Media Ads Demand Trade Shows
text. You simply text. You simply text. You simply text. You simply
add your own text add your own text add your own text add your own text
and description and description and description and description
here. here. here. here.

48 | SlideSalad.com | Date 2019


Marketing Communication Mix
Enter your subhead line here

Marketing Communication

Direct Public Personal Sales


Advertising
Marketing Relations Selling Promotion

This is a sample text. This is a sample text. This is a sample text. This is a sample text. This is a sample text.
You simply add your You simply add your You simply add your You simply add your You simply add your
own text and own text and own text and own text and own text and
description here. description here. description here. description here. description here.

49 | SlideSalad.com | Date 2019


Digital Marketing Plan - Strategies
Enter your subhead line here

White Paper Development Webinars Content Creation

Newsletter Signup Plugin Blog Post Development Video W/Lead Capture Home Page Redesign
Content

Analytics Implementation Competitive Analysis Keyword Research New Bar

On Site SEO Improvements Ad Roll Campaign Iteration Paid Organic Search


Paid Search
Advertising Display Advertising Analysis

In Trail Drip Campaign A/B Message Testing Conversion Initiative

Email Marketing Onboarding Optimization

Influencer Outreach Program Social Media Initiative # Social Media Initiative #

Social Media

50 | SlideSalad.com | Date 2019


Budgeting Plan
Enter your subhead line here

Q1 Q1
Category Category
Jan ($) Feb ($) Mar ($) Q1 Total ($) Jan ($) Feb ($) Mar ($) Q1 Total ($)

National Marketing $xxx $xxx $xxx $xxx Social Media $xxx $xxx $xxx $xxx

Banner Ads $xxx $xxx $xxx $xxx Twitter $xxx $xxx $xxx $xxx

Facebook $xxx $xxx $xxx $xxx


Local Marketing $xxx $xxx $xxx $xxx
YouTube $xxx $xxx $xxx $xxx
Newspaper $xxx - - $xxx
LinkedIn $xxx $xxx $xxx $xxx
In-Store Marketing $xxx - - $xxx
Instagram $xxx $xxx $xxx $xxx
POP $xxx - - $xxx
Online $xxx
Public Relations $xxx $xxx $xxx $xxx
Blog - - - -
Sponsorships - - - -
Website $xxx $xxx $xxx $xxx
Press Release $xxx $xxx $xxx $xxx
Mobile App - - - -
Website - - - -
Email Newsletter - - - -
Conferences - - - -
Advertising $xxx - - $xxx
Client Event - - - -
Online $xxx - - $xxx
Content Marketing $xxx - - $xxx
Print $xxx - - $xxx

Sponsored Content - - - - Outdoor - - - -

Landing Page $xxx - - $xxx Radio - - - -

Landing Page - - - - TV - - - -

51 | SlideSalad.com | Date 2019


Branding & Repositioning
Enter your subhead line here

01 Repositioning a Product

02 Repositioning Strategy

03 Building Brand Preference

52 | SlideSalad.com | Date 2019


Repositioning a Product
Enter your subhead line here

Among Existing Customers To New Customers

• Involves promoting new a • Presenting product with a


alternative product uses. different twist to entice new
• Revitalize product by building a customers, and minimize
new character. alienating current users.

• In some instance, lead to a new sub • In some instances, leads to a new


category category

53 | SlideSalad.com | Date 2019


Repositioning Strategy
Enter your subhead line here

Product

Same Different Rationale Behind The Strategy:


• Sample Text
• …..
• …..
• …..
• …
Image Product
Same

Repositioning Repositioning
Target Market

Different

Intangible Tangible
Repositioning Repositioning

54 | SlideSalad.com | Date 2019


Building Brand Preference
Enter your subhead line here

Potential 1st Time Loyal


Factors
Customers Customer Customer

Acquisition Cost

Advertisement

Social Media
Presence

Sponsor Public
Events

Freebies

55 | SlideSalad.com | Date 2019


Cost Analysis
Enter your subhead line here

Production & Operating Cost


01 Analysis

02 Marketing & Launch Cost Analysis

03 Business & Financial Analysis

56 | SlideSalad.com | Date 2019


Production & Operating Cost Analysis
Enter your subhead line here

Item Cost $/Year %

Raw Materials $xx.xx X%

Labor-Dependent $xx.xx X%

Equipment-Dependent $xx.xx X%

Laboratory/QC/QA $xx.xx X%

Consumables $xx.xx X%

Waste Treatment/Disposal $xx.xx X%

Utilities $xx.xx X%

Transportation $xx.xx X%

Miscellaneous $xx.xx X%

Advertising and Selling $xx.xx X%

Running Royalties $xx.xx X%

Failed Product Disposal $xx.xx X%

Others $xx.xx X%

Total $xx.xx 100%

57 | SlideSalad.com | Date 2019


Marketing & Launch Cost Analysis
Enter your subhead line here

Medica Tactic Estimated Cost Benefits

Approximately 40,000 students attend a


Event $xx.xx
collage 1

Social Media Marketing $xx.xx This is a sample text..

Promotional Video $xx.xx This is a sample text..

Paid Search Advertising (PPC) $xx.xx This is a sample text..

Attend Trade Shows $xx.xx This is a sample text..

Email Marketing $xx.xx This is a sample text..

Print Advertising $xx.xx This is a sample text..

Create Press Release $xx.xx This is a sample text..

Podcast Media $xx.xx This is a sample text..

Total $xx.xx

58 | SlideSalad.com | Date 2019


Business & Financial Analysis
Enter your subhead line here

Investment Idea 1 Idea 2 Idea 3 Idea 4

Equipment … … … …

Land Cost … … … …

Interior Cost … … … …

Employee Cost … … … …

Marketing Cost … … … …

Other Cost … … … …

Total RS. 78.00 RS. 99.00 RS. 125.00 RS. 250.00

59 | SlideSalad.com | Date 2019


Product Feasibility & Review
Enter your subhead line here

01 Feasibility Review

02 Evaluating Scores

03 Alpha & Beta Testing Timelines

04 Product Quality Check

05 Launch Monitoring Dashboard

60 | SlideSalad.com | Date 2019


Feasibility Review
Enter your subhead line here

Operational Feasibility
Comments on the feasibility of the product

Technical Feasibility Economic Feasibility


Comments on the feasibility Comments on the feasibility
of the product of the product
Project
Analysis

Scheduling Requirement Legal Requirement


Feasibility Feasibility
Comments on the feasibility of the
Comments on the feasibility of the
product
product

61 | SlideSalad.com | Date 2019


Evaluating Scores
Enter your subhead line here

Product Market Leverage Financial Operational Score out of


Evaluator Strategic Attractiveness Competencies
Advantage Feasibility Feasibility 60

Name 1 … … … … … … …

Name 2 … … … … … … …

Name 3 … … … … … … …

Name 4 … … … … … … …

Name 5 … … … … … … …

Name 6 … … … … … … …

Name 7 … … … … … … …

Mean Team
Std. Dev. … … … … … … …
Total

62 | SlideSalad.com | Date 2019


Alpha & Beta Testing Timelines
Enter your subhead line here

α Alpha Testing β Beta Testing Full Scale Show

Includes a Done in a lab type Includes a limited group of Launch Product Officially
environment users outside of the company (To The market)

Target Date: 15th Sep Target Date: 15th Nov Target Date: 15th Dec

Aims of Beta Testing

High initial product quality and Early customer references and Generate more booking and
early customer engagement testimonials Revenue

63 | SlideSalad.com | Date 2019


Product Quality Check
Enter your subhead line here

50%
64 | SlideSalad.com | Date 2019
Launch Monitoring Dashboard
Launch Monitoring Dashboard

20% 50% 90%

Return on Target
Customer Satisfaction
Investment Units Sold

65 | SlideSalad.com | Date 2019


SlideSalad is #1 online marketplace
of premium presentations templates for all needs

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66 | SlideSalad.com | Date 2019

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