Scribd
Upload
20 views18 pages

Marketing Lux

The document discusses the marketing of the Lux brand of beauty products. It provides information on the history of Lux starting in 1923, its products including beauty soap and shower gel. Lux targets females aged 16-40 in urban and semi-urban areas of countries like Pakistan, India, and Sri Lanka through advertising featuring film stars and discount promotions.

Uploaded by

ahtishamkhattak786
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
20 views18 pages

Marketing Lux

The document discusses the marketing of the Lux brand of beauty products. It provides information on the history of Lux starting in 1923, its products including beauty soap and shower gel. Lux targets females aged 16-40 in urban and semi-urban areas of countries like Pakistan, India, and Sri Lanka through advertising featuring film stars and discount promotions.

Uploaded by

ahtishamkhattak786
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 18

MARKETING

MANAGEMENT
WELCOME TO MY
PRESENTATION
PRESENED BY
• MALAIKA REHMAN
• AHSAN KHAN
• INSHA ZAFFAR
• AHTISHAM UD DIN
TOPIC:
LUX {LUXANNA CROWNGAURD}
WHAT IS LUX?
• Lux is global brand.
• Launched in 1925.
• Products includes beauty soap, shower gel bath additives
shampoos and conditioners.
• Available in more than 100 countries.
• Lux do marketing primarily in south Asian.
• Countries like Pakistan, India and Siri Lanka .
HISTORY
• HOW IT STARTED?

• Early in 1923.
• Found by Lever Brothers now known as Unilever.
• The company that went on to become Unilever –set out to create
richly fragranced but affordable toilet soap.
• The first iteration of the soap bar sold 10 cents in the us and was
advertised as being suitable for the face, hands and bath.
PRODUCT
• The product is a good or services being marketed to the target
audience.
• Body wash, beauty soap and perfumed bar from lux.
• Step out of the shower feeling invigorated, fragrant and refresh.
• Indulge in a selection of fragrant bar soaps, body wash and
shower gel from lux.
PRICE
• Because of stiff competition they kept product prices reasonable and
affordable.
• Offers discount coupons and one free product on buying of three soap.
• CUTTING EDGE DISTRIBUTION NETWORK: at Hindustan Unilever
limited distribution network is one of the key strengths that help them
reach their products across the length and breadth of the vast country. It has
2000+ suppliers and associates 7000 Stockist and direct converge in over 1
million retail outlets across India.
PROMOTION
• Target market of lux is the age group between 16-40 and
Urban and semi Urban aeras.
• The brand is being positioned the favorite soap of film stars
has been consistent in terms of communication and
positioning.
PLACE
PRODUCT LIFE CYCLE
• Product life cycle are the stages over which a product develops and effect the
sales and profit over the time.
• Stages of product life cycle are:
1: Introduction
2: Growth
3: Maturity
4: Decline
TARGET AUDIENCE

• On the other hand, lux’s target audience is female of 18 to 35


years of age.
• Lux target the middle class audience who are somewhere price
sensitive , and always search for best quality product at low
price rate.
ADVERTISEMENT
• Lux uses 360-degree marketing communication through print
media ,TVCS, online ads etc as a mode of its complete marketing mix
strategy.
• It has always placed itself as a soap that give a good fragrance and leaves
one with a beautiful and glamorous feeling.
CHECK

ii

You might also like