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Creating A Survey Questionnaire

The document outlines 7 steps to create an effective survey questionnaire: 1) define objectives and goals, 2) identify the target audience's demographics and relevance, 3) choose between open-ended and closed-ended question types, 4) draft clear and unbiased questions in a logical flow, 5) structure the questionnaire with an introduction, main body, and closing, 6) pilot test the questionnaire for clarity and effectiveness, and 7) finalize and distribute the questionnaire through appropriate channels.

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25 views11 pages

Creating A Survey Questionnaire

The document outlines 7 steps to create an effective survey questionnaire: 1) define objectives and goals, 2) identify the target audience's demographics and relevance, 3) choose between open-ended and closed-ended question types, 4) draft clear and unbiased questions in a logical flow, 5) structure the questionnaire with an introduction, main body, and closing, 6) pilot test the questionnaire for clarity and effectiveness, and 7) finalize and distribute the questionnaire through appropriate channels.

Uploaded by

20101726-student
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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STEPS IN CREATING

A SURVEY QUESTIONNAIRE
STEP 1. DEFINE OBJECTIVES

• Purpose: Determine the reason for


conducting the survey.
• Goals: Clarify what information you
aim to gather and how it will be used.
STEP 2. IDENTIFY TARGET
AUDIENCE
• Demographics: Understand the
characteristics of the respondents
(age, gender, location, etc.).
• Relevance: Ensure questions are
tailored to the audience.
STEP 3: CHOOSE QUESTION
TYPES
• Open-ended: Allow respondents to
express thoughts freely.
• Closed-ended: Offer predefined options
(multiple-choice, rating scales, etc.).
STEP 4: DRAFT QUESTIONS
• Clarity: Ensure questions are easy to
understand and unambiguous.
• Avoid Bias: Phrasing should be neutral
and unbiased.
• Logical Flow: Organize questions
logically, starting with easy and non-
threatening ones
STEP 5: SEQUENCE AND
STRUCTURE
• Introduction: Explain the purpose, confidentiality,
and estimated completion time.
• Main Body: Group questions by theme or topic for a
smooth flow.
• Demographics: Place sensitive or personal questions
at the end.
• Close: Thank participants and provide contact details
if they have further questions.
STEP 6: PILOT TESTING

• Testing: Conduct a trial with a small


sample to check clarity, relevance, and
effectiveness.
• Feedback: Gather feedback and make
necessary adjustments.
STEP 7: FINALIZE AND
DISTRIBUTE
• Review: Ensure the questionnaire
aligns with the survey objectives.
• Formatting: Make sure it's visually
appealing and easy to navigate.
• Distribution: Choose appropriate
channels (email, online survey tools,
in-person, etc.).
SAMPLE QUESTIONNAIRE

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