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Behavioral Change Communication

This document presents a seminar on behaviour change communication by five students. It defines BCC as an interactive process to develop strategies to promote positive health behaviors. The objectives are to define problems and solutions. The importance is increasing knowledge and attitudes. Principles include integrating with goals and involving stakeholders. Steps are analysis, design, development, implementation, and evaluation. Strategies include social marketing and community mobilization. Challenges include resources, environments, and budgets. Recommendations target individuals, communities, and governments.

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373 views

Behavioral Change Communication

This document presents a seminar on behaviour change communication by five students. It defines BCC as an interactive process to develop strategies to promote positive health behaviors. The objectives are to define problems and solutions. The importance is increasing knowledge and attitudes. Principles include integrating with goals and involving stakeholders. Steps are analysis, design, development, implementation, and evaluation. Strategies include social marketing and community mobilization. Challenges include resources, environments, and budgets. Recommendations target individuals, communities, and governments.

Uploaded by

josiahbabajide
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 23

OSUN STATE UNIVERSITY

COLLEGE OF HEALTH SCIENCES


FACULTY OF BASIC AND MEDICAL
SCIENCES
DEPARTMENT OF PUBLIC HEALTH
SEMINAR PRESENTATION ON
BEHAVIOUR CHANGE COMMUNICATION

PRESENTED BY
 AWOPETU GRACE ADEOLA PBH/2019/0047
 AYANDA OLOLADE MOFOLUWASO PBH/2019/0048
 AYOBAMI KEHINDE HABEEBAT PBH/2019/0050
 BABAJIDE JOSIAH O. PBH/2019/0051
 BABALOLA SUKURAT OLAMIDE PBH/2019/0052

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OUTLINE
• INTRODUCTION

• DEFINITION

• OBJECTIVES
• IMPORTANCE

• PRINCIPLES

• STEPS OF DEVELOPING BCC

• STRATEGIES OF DEVELOPING A GOOD BCC MESSAGE

• CHALLENGES

• CONCLUSION

• RECOMMENDATION

• REFERENCES 3
INTRODUCTION

• BCC is an important tool in the field of health promotion and is widely used
in public health campaigns aimed at reducing risk behaviors and promoting
healthy lifestyles.

• BCC strategies can take many forms, including mass media campaigns,
interpersonal communication, and community-based participatory
approaches. These strategies may be used to educate individuals about
health risks, to promote healthy behaviors, and to empower individuals to
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DEFINTION
 Behavior Change Communication (BCC) is an interactive process of any
intervention with individuals, group or community to develop communication
strategies to promote positive health behaviors which are appropriate to their
settings and thereby solving the world’s most pressing health problems.
 It is a communication strategy which encourages individual or community to
change their behavior or a strategy that triggers people, societies,
communities to adopt healthy, beneficial and positive behavioral practices.

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OBJECTIVES

The objectives of Behavior Change Communication are:


­ To define their own problems and needs
­ To understand what they can do about these problems with their own
resources combined with outside support
­ To decide on most appropriate action to promote healthy living and
community wellbeing.

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IMPORTANCE

1. Increase in knowledge and attitude of the people/community.


2. It helps to trigger and stimulate people for adopting positive
behavioral approach.
3. BCC promotes appropriate and essential attitude change.
4. It improves aptitudes and feeling of self-adequacy.
5. It helps to increase learning and skills.

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PRINCIPLES OF BCC

1. BCC should be integrated with the goal and objectives of the


program.
2. target population must participate during the programme.
3. Pre-testing must be done for effective bcc materials.
4. The program must involve planning for monitoring and evaluation.
5. Key and direct stakeholders are to be carried along during the
design stage.

8
STEPS OF DEVELOPING BCC

• Analysis
• Strategic Design
• Development, Pretesting, Revision and Production
• Implementation and monitoring
• Evaluation and Re-planning

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STEPS OF DEVELOPING BCC

• Analysis: This process determines the primary issue or problem the


community is facing before addressing them and also determines the
target audience for the message. Analysis is divided into two parts:
i. Situation analysis
ii. Audience analysis

10
STEPS OF DEVELOPING BCC

• Strategic Design: It assists in defining the program's or project's goals


and determining the best approach to achieving them. Our goals
should be SMART.

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STEPS OF DEVELOPING BCC

• Development, Pretesting, Revision and Production: It entails the


creation and testing of BCC materials prior to usage in order to assess
the materials' efficacy among a chosen group of individuals.

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STEPS OF DEVELOPING BCC

• Implementation and monitoring: Here, the program or project is


launched, and information is distributed and progress is tracked using
indicators.

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STEPS OF DEVELOPING BCC

• Evaluation and Re-planning: It is the process of assessing a program


that includes determining its success rate, determining whether the
audience has undergone the required changes as a result of the
materials utilized, and identifying any weak spots. Re-planning
involves carrying out each steps while utilizing a different tool or
technique.

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CHARACTERISTICS

1) Actionability/ Call to action


2) Clarity
3) Usefulness
4) Accuracy
5) Appropriateness/ Relevance
STRATEGIES

1. Social marketing
2. Social support
3. Education and information
4. Norms and role modeling
5. Incentives and rewards
6. Communication and interpersonal skills training
7. Community mobilization
8. Use of mass media
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CHALLENGES

• Limited training resources


• Political and Physical environments
• Sustainability
• Budgets
• Linkage and coordination

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CONCLUSION

• In conclusion, behavior change communication (BCC) is a process of


promoting positive behavior change by improving communication and
information dissemination. BCC is widely used in health promotion,
particularly in public health campaigns aimed at reducing risk
behaviors and promoting healthy lifestyles.
• Effective BCC strategies must be tailored to the target audience,
taking into account the cultural, social, and individual characteristics
of the population. BCC must be culturally sensitive, evidence-based,
and focused on empowering individuals to make informed decisions
about their health.
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RECOMMENDATION

TO THE PEOPLE


1. Individuals should take personal responsibility for their own
behavior and make a conscious effort to adopt the desired behavior
change.
2. They can also seek out information and resources to help them
change.
3. They can share their experiences with others to encourage others to
adopt the behavior.

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RECOMMENDATION

TO THE COMMUNITY


1. Community members should actively participate in programs.
2. They may also encourage local neighborhoods to support the
initiative and provide program organizers opinions..

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RECOMMENDATION

TO THE GOVERNMENT


1. They might offer resources and funding for the program.
2. The government can develop and implement regulations to
facilitate desired behavioral changes.
3. The government can collaborate with community organizers,
groups, and other parties to ensure that programs are adapted to
the unique requirements of various communities.

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RECOMMENDATION

TO ALL STAKEHOLDERS


1. There should be a proper implementation and evaluation of
behavior change communication program

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REFERENCES

• Dr. Arun Kumar Pandey Slide on Behaviour Change Communication


• https://
en.wikipedia.org/wiki/Social_and_behavior_change_communication
• https://arogyakeralam.gov.in/2020/03/27/behaviour-change-commun
ication-bcc/#:~:
text=Behaviour%20Change%20Communication%20is%20an,solve%20
their%20pressing%20health%20problems
• https://www.publichealthnotes.com/1142-2/

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