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Media & Information Lesson 3

This document defines and provides examples of different types of media, including print media (books, newspapers), text media, visual media (images, graphics), broadcast media (radio, television), audio media, multimedia, and new media. It also discusses media convergence, which refers to the merging of different media platforms through digitization and computer networking to allow content to be distributed across multiple devices.

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38 views

Media & Information Lesson 3

This document defines and provides examples of different types of media, including print media (books, newspapers), text media, visual media (images, graphics), broadcast media (radio, television), audio media, multimedia, and new media. It also discusses media convergence, which refers to the merging of different media platforms through digitization and computer networking to allow content to be distributed across multiple devices.

Uploaded by

ehmz ty
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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TYPES OF MEDIA

In the age of digital technology where


information can be easily accessed, the
question of what media is appropriate from
reaching the audience to delivering its
content effectively has great significance.
In this lesson, you will learn about the
types of media and media convergence
PRINT MEDIA
This type of media paper and ink is reproduced in a
printing process that is traditionally mechanical such as
books, newspapers, magazines, journals, newsletters, and
brochures. Print media may include text, graphics, or a
combination of both.
Text Media

A type of print media which is a simple and flexible


format for conveying ideas, whether handwritten or
printed. Not all text media are print media. Text
media may also be displayed on-screen as part of
broadcast media, multimedia, or new media.
An important feature of text media is typography.
Typography is the art and technique of arranging
the visual component of the written word. It
features textual designs with optical illusions that
improve readability and help convey meaning.
Fonts and alignment are parts of typography.
Visual Media

A type of print media that refers to pictures,


photos, images, and graphics used to channel
communication using the sense of sight. Visuals
combined with text are also considered as visual
media. Like text media, visual media are not
limited to print media, however. “Visual media”
is a general term for any medium that mainly
makes use of sight as a channel to receive the
message.
An important feature of visual media, in print or
elsewhere, is graphic design. It is the process of visual
communication that organizes and presents
information developed through a creative process for a
particular purpose. Graphic design is part of your daily
life. From things like candy wrappers to huge things
like billboards to the T-shirt you are wearing, graphic
designs inform, persuades, organizes, stimulates,
locates, identifies, attracts attention, and provides
pleasure.
Examples of Visual Media

1. Informational Graphics

is a visual representation of information to


understand the high-volume and complex data
easily, e.g., graphs, charts.

2. Cartoons – a sketch or drawing intended as satire,


caricature, or humor, e.g., comic strip, editorial cartoons in
newspapers and magazines.
3. Photography – A photograph is an image created by light
captured on a light-sensitive surface, which is usually
photographic film. Nowadays, few people use photographic
film. The advent of digital photography via digital cameras
and cellular phones has made taking photographs easier and
less expensive.
BROADCAST MEDIA
A type of media that reaches target audiences using airwaves
as the transmission medium. Examples of broadcast media
are radio and television.

Audio Media
A type of broadcast media that uses audio or voice recording
as a medium in the delivery of information. These are devices
that appeal to the auditory sense.
Multimedia
A type of broadcast media concerned with the computer-controlled
integration of text, graphics, drawings, still and moving images (video),
animation, audio, and any other media where every type of information
can be stored, communicated, and handled digitally. Multimedia can be
recorded and played, displayed, interacted with or accessed by
information-processing devices, such as high-tech and automated
devices, but can also be part of a live presentation. Multimedia devices are
electronic media equipment used to store and play or display multimedia
content. In the early years of multimedia, "rich media", a term with a
similar concept was used in advertising. “Hypermedia” is an extension of
multimedia, where photos or graphics are linked to other sources of
information.
New Media
A term used to integrate the different technologies emerging
on one digital platform to organize and distribute content.
Some examples are podcasts, augmented reality, video
games, blogs, and wikis. There are two common
characteristics of new media: disseminating the information
to several receivers which is theoretically infinite, in
customized ways, depending on the specification for
endorsed categories.
MEDIA CONVERGENCE
Media convergence refers to the merging of different
equipment and tools for producing and distributing
news through digitization and computer networking. It
allows media texts to be produced and distributed on
multiple media devices. This is also known as
technological convergence. Media convergence is the
synergy of communication, computing, and content in
the digital world. A smartphone that has a camera,
radio, web browser, video, etc. is an example of
converged media.

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