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Data visualization is the graphical representation of information to enhance understanding, identify patterns, and aid decision-making. It involves translating raw data into visual forms like charts and graphs. Key concepts include visual representation, communication, and decision support. Data visualization tools help recognize trends, tell stories about data, and reveal insights, though challenges include potential misinterpretation and complexity. Examples of visualization techniques provided are bar charts, line charts, pie charts, heat maps, scatter plots, treemaps, and bubble charts.

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Abdul Wajeed
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19 views8 pages

1.1.1 New

Data visualization is the graphical representation of information to enhance understanding, identify patterns, and aid decision-making. It involves translating raw data into visual forms like charts and graphs. Key concepts include visual representation, communication, and decision support. Data visualization tools help recognize trends, tell stories about data, and reveal insights, though challenges include potential misinterpretation and complexity. Examples of visualization techniques provided are bar charts, line charts, pie charts, heat maps, scatter plots, treemaps, and bubble charts.

Uploaded by

Abdul Wajeed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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University Institute of Engineering

DEPARTMENT OF COMPUTER SCIENCE


& ENGINEERING
Bachelor of Engineering (Computer Science & Engineering)
Subject Name : DATA VISUALIZATION
Subject Code: 20CST-461

Prepared by: Vishav Pratap

DISCOVER . LEARN . EMPOWER


Definition of Data Visualization
• Definition: Data visualization is the graphical representation of information, translating
raw data into visual forms such as charts, graphs, and maps.
• Purpose:
• Enhance Understanding: By presenting data visually, complex information becomes
more accessible and understandable.
• Identify Patterns: Visualization aids in recognizing trends and patterns within datasets.
• Aid Decision-Making: Clear visual representations empower better decision-making
processes

2
Key Concepts

• Visual Representation:
• Example: Utilizing a bar chart to represent monthly sales figures visually, making
it easier to compare and analyze.
• Communication:
• Example: Employing a pie chart to communicate market share distribution
succinctly.
• Decision Support:
• Example: Using a line chart to support decision-making by illustrating website
traffic trends over time.

3
Importance of Data Visualization
• Enhanced Understanding:
• Example: Visualizing customer engagement through a heat map provides a clear
understanding of website performance.
• Pattern Recognition:
• Example: A scatter plot enables the quick identification of correlations between
variables, aiding in pattern recognition.
• Storytelling:
• Example: Crafting a flowchart for the customer journey visually tells a compelling story
of user experiences.

4
Tools and Technologies
• Graphical Tools:
• Example: Tableau serves as a powerful tool for creating interactive dashboards,
facilitating data exploration and analysis.
• Programming Libraries:
• Example: Matplotlib, a Python library, is employed for generating versatile
visualizations, especially in data science applications

5
Challenges in Data Visualization
• Misinterpretation:
• Example: Misleading scales on charts can distort the representation of data,
leading to misinterpretation.
• Complexity:
• Example: Visualizing complex networks poses challenges, requiring thoughtful
design and interpretation.

6
Examples of Data Visualization
• Bar Chart
• Example: Presenting monthly sales figures through a bar chart helps visualize performance and identify trends.
• Line Chart
• Example: Tracking stock prices over time using a line chart allows for trend analysis and decision-making.
• Pie Chart
• Example: Representing budget expense distribution through a pie chart provides a clear overview of financial allocations.
• Heat Map
• Example: Analyzing website traffic patterns through a heat map reveals peak engagement periods.
• Scatter Plot
• Example: Visualizing the correlation between advertising spending and sales through a scatter plot aids in decision-making.
• Treemap
• Example: Utilizing a treemap to illustrate the distribution of project budgets across departments enhances clarity.
• Bubble Chart
• Example: Comparing population and GDP using a bubble chart provides insights into economic trends.

7
Conclusion
• Data visualization is a versatile and crucial tool for interpreting complex data.
• Effective data interpretation relies on the use of proper tools and thoughtful design
in visualization techniques.

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