The Structures of Globalization
The Structures of Globalization
Globalization
Lesson 2 Global Economy
Lesson 3 Market Integration
Lesson 4 Global Interstate System & Global Governance
Lesson 2
Global Economy
INTRODUCTION :
7. Consumer Behavior
–Consumer behavior examines how individuals make
decisions regarding the consumption of goods and
services. Understanding consumer preferences,
motivations, and buying habits is crucial for businesses to
develop successful marketing strategies. For instance, a
company may conduct market research to understand why
customers prefer one brand of sneakers over the another.
There are 9 Concepts of Market
8. Market Failure – Market failure occurs when the market
mechanism fails to allocate resources efficiently. This
can happen due to externalities (cost or benefits that
affect third parties), information asymmetry, or the
presence of public goods.
Example; Is environmental pollution, where the costs are
nor borne by the polluter but by society as a whole,
leading to an inefficient allocation of resources. These
concepts provide a foundation for understanding how
market function and how various factors influence the
behavior of buyers and sellers.
There are 9 Concepts of Market