THE TYPES OF

MEDIA
Prepared by: Theresa Aquino
Checked by: Ms. Ricalyn P. Rico
 All about the Different Forms of
Media .

Press Cinema Radio Television Video Games

Internet/WWW

 It is important to note what each of these media

types are, what they offer, and how they complement
each other.
 PRINT MEDIA
 Print Media is undeniably the most efficient
way of communicating to a large audience.
 This type of media refers to materials that are
written and are physically distributed.
 Johannes Gutenberg invented “printing
press” in the year 1440.
 This eventually led to the mass production of
books, which gave people an access to
knowledge that they never dreamt of during
those time.
 Print media can either be in the form of book,
a newspaper or a magazine.
 PRINT MEDIA
 Books are the very first mass media in human
history.
 Baran (2010) considers books as very personal
because they contain records of past
experiences and human knowledge that are
passed on to later generations.
 When you read a book, you are able to stretch
your imagination and think deeper about
ideas that you do not normally encounter in
your everyday life.
 Books are movers and shakers of culture.
 PRINT MEDIA
 Newspapers and magazines are advertising-based.
This means that a large bulk of the earnings of
magazine and newspaper publishers come from
advertising products rather than selling the magazine
or the newspaper.
 Newspapers and magazines are published regularly,
whereas books may come out depending on the
publisher’s prerogative.
 Magazines and newspapers may be targeted for the
general audience or may address the interests of a
particular group of readers.
 Magazines typically contain features or human-
interest articles.
 Both the magazine and the newspaper may also have
online versions.
 FILM/CINEMA
 It is considered impressionable and has a
cathartic effect to its audience.
 With moving/motion pictures, the film is able
to enhance the media experience of its
consumer because of the audio-video
component which heightens both the sense
of hearing and sense of sight.
 Films are very important cultural artifacts
because, like books, they reflect the desires,
ideologies, and sensibilities of the culture to
which they originate from.
BROADCAST
 One of the most distinctive characteristics
MEDIA
of the broadcast media is their ubiquity.
 They are considered “household” media.
 The broadcast media come in two forms-
radio and television.
 According to Baran (2010), radio was the
first electronic mass medium and the
precursor of television.
 Radio was the “young people’s media”.
BROADCAST
MEDIA
 Evident in the proliferation of FM radio
stations catering to the musical taste of
younger generations, also known as
format radio.
 In the Philippines, you customarily expect
FM programming to be format radio,
whereas AM programming is dominated
by a news format.
 Broadcasting has also started to conquer
the Internet and mobile technology
through Internet-based radio and
television.
BROADCAST
MEDIA
 Some think that next to printing press, it is the
second most important invention.
 “Television has changed the nature, operation,
and relationship to their audiences of books,
magazines, movies, and radio (Baran, 2010)”.
 Others think that television has significantly
dumb-down its content to adhere to what they
call the “least common denominator”.
 Television program avoid burdening the audience
of complex and complicated messages.
 VIDEO GAMES
 Video games continue to grow popular to both
young and old because of their increased
interactivity and interconnectivity.
 “from game consoles to personal computers to the
Internet to cell phones (Baran, 2010)”.
 INTERNET is a development in media technology
that is at the heart of all the convergence that you
see occurring in traditional media.
 The Internet made it easier to address a wider
audience in all corners of the world. Ideas reach
other people in a shorter span of time.
 Access to content whenever and wherever is
almost possible.
 Points of Intersection among Media Forms
 Synergy is an “interaction of two or more agents or forces so that
their combined effect is greater than the sum of their individual
effects”.
 A cable company subsidiary owning a print media arm and film
production unit.
 Points of Intersection among Media Forms
 Synergy is also a driving force for merges and acquisitions in
the media and telecommunications industries.
Example: telecommunication magnate having an interest to
buy another local television station to directly compete with
the biggest network.
 Points of Intersection among Media Forms
 Convergence means the combination of various elements to
create new whole.
 It is a trend that cannot be done away with because the
audiences are getting more fragmented.
 Media organizations would like to reach as many as they can
by diversifying the delivery of their message
 Smart phones these days have no radio and television
applications, which is clear example of convergence.
The end!