Scribd
Upload
43 views9 pages

Concept of Communication - Cika Azzahra

Communication is the exchange of information between two or more parties to achieve mutual understanding. It involves a sender transmitting a message through a channel to a receiver. For communication to be successful, the message must be clearly encoded by the sender and properly decoded by the receiver. There are two main types of communication - mass media which reaches a wide audience, and group media which targets a specific group. Key elements of the communication process include a sender, message, channel, receiver, feedback, and a common frame of reference between parties.

Uploaded by

Cika Azzahra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
43 views9 pages

Concept of Communication - Cika Azzahra

Communication is the exchange of information between two or more parties to achieve mutual understanding. It involves a sender transmitting a message through a channel to a receiver. For communication to be successful, the message must be clearly encoded by the sender and properly decoded by the receiver. There are two main types of communication - mass media which reaches a wide audience, and group media which targets a specific group. Key elements of the communication process include a sender, message, channel, receiver, feedback, and a common frame of reference between parties.

Uploaded by

Cika Azzahra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 9

Concept of

Communication
What is communication?
Communication is the way of sending information. It is the
process of exchanging information between two or more
persons to achieve mutual understanding with each other.

Communication involves transmission of verbal and non-


verbal messages. It consists of a sender, a receiver and
channel of communication. In the process of transmitting
messages, the clarity of the message may be interfered or
distorted by what is often referred to as barriers
Communication processes can be classified into two
categories namely (i) mass media and (ii) group media. Mass
media focuses on reaching a wide audience while the group
media reaches a specific group with clearly defined
characteristics. Radio, television and Internet are examples of
mass media channels while drama, storytelling, music and
dance fall under group media.
According to experts
1. Keith Davis: Communication is a process of passing information and understanding from one
person to another.

2. John Adair: Communication is essentially the ability of one person to make contact with another
and make himself or herself understood.

3. William Newman and Charles Summer: Communication is an exchange of ideas, facts, opinions
or emotions of two or more persons.

4. Mirriam Webster :
• a process by which information is exchanged between individuals through a common system of
symbols, signs, or behavior.
• personal rapport
• information communicated information transmitted or conveyed
• a verbal or written message
According to experts
5. Louis Allen: Communication is a bridge of meaning. It involves a systematic and continuous
process of telling, listening and understanding.

6. Peter Little: Communication is a process by which information is transmitted between individuals and / or organizations so that an understanding response results.

7 . Murphy, Hildebrandt, Thomas: Communication is a process of transmitting and receiving verbal and non-verbal messages. It is considered effective when it achieves the desired response or reaction from the receiver.
What should be present in a communication

1. Communication is a two-way process involving the


following elements: a sender, a message, a medium, a
channel, a receiver, a response and feedback.

2. There should be cooperation and understanding between


the two parties involved.

3. It is important to have a common frame of reference or


context for successful and meaningful communication.
Process of
Communication
1. Sender
The person who conveys the message to another person is known as the sender. Encoding occurs when a message
sender convert a thought idea or fake into the message composed of symbols pictures or words

2. Message
It is the subject matter of communication which a cender creates in his mind and conveys to the receiver.
A message may consist of facts opinions, information etc. Then the message is communicated to the receiver.

3. Encoding
It will make the receiver understand the message clearly. When the sender translates the message into words,
symbois or some other form, he is using encoding skits. The effectiveness of uncoding depends on different
factors such as skills, attitudes knowledge of both the receiver and the sender
4 Channel of communication
The channel is medium used to send the message to the receiver including a voice, writing, graph, video, internet,
the intranet, television and body language.

5 Receiver

The receiver is the person who receives the message by listening, reading or viewing. He is the person who actually receives the message, understands the same and uses for necessary action. The sonder gives messages and the receiver receive the message given by the sender

6. Decoding

After rongiving the message by the receiver, the receiver must be able to accade the message, which means mentally processing the message into understanding For example, sending a message in a foreign language that is not understood by the receiver will result in decoding failure.

7. Feedback

After understanding the message the receiver gives a response to the sender regarding the message, which is known as feedback. Feedback is a check in the success of communication.
THANK YOU !

You might also like