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Sampling and Sampling Techniques: Presented by Burhan Showkat

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Owais Pandit
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27 views

Sampling and Sampling Techniques: Presented by Burhan Showkat

Uploaded by

Owais Pandit
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Sampling and sampling

techniques
Presented by Burhan Showkat
What is Sampling?

• Sampling means selecting the group that you will actually collect
data from in your research. For example, if you are researching
the opinions of students in your university, you could survey a
sample of 100 students. In statistics, sampling allows you to test a
hypothesis about the characteristics of a population
Types of sampling

• 1) Probability sampling
• 2) Non probability sampling
Probability sampling

• Probability sampling refers to the selection of a sample from a


population, when this selection is based on the principle of
randomization, that is, random selection or chance. Probability
sampling is more complex, more time-consuming and usually more
costly than non-probability sampling.
Non Probability sampling

• Non-probability sampling is defined as a sampling technique in


which the researcher selects samples based on the subjective
judgment of the researcher rather than random selection. It is a
less stringent method
Types of probability sampling techniques

The four commonly used types of probability sampling designs are as


follows:
Simple random sampling.
Stratified sampling.
Systematic sampling.
• Cluster sampling.
Simple random sampling

• Simple random sampling is a type of probability sampling in which


the researcher randomly selects a subset of participants from a
population. Each member of the population has an equal chance of
being selected.
Stratified sampling

• Stratified sampling is a method of sampling from a population


which can be partitioned into subpopulations. In statistical
surveys, when subpopulations within an overall population vary, it
could be advantageous to sample each subpopulation
independently.
Systematic sampling

• Systematic sampling is a probability sampling method where


researchers select members of the population at a regular interval
– for example, by selecting every 15th person on a list of the
population. If the population is in a random order, this can imitate
the benefits of simple random sampling
Cluster sampling

• Cluster sampling is a probability sampling method in which you


divide a population into clusters, such as districts or schools, and
then randomly select some of these clusters as your sample. The
clusters should ideally each be mini-representations of the
population as a whole
Types of non probability sampling techniques

The commonly used non probability techniques are as follows:


1)Convenience sampling,
2)voluntary response sampling,
3)purposive sampling,
4)snowball sampling
Convenience sampling

• Convenience sampling is a non-probability sampling method where


units are selected for inclusion in the sample because they are the
easiest for the researcher to access. This can be due to
geographical proximity, availability at a given time, or willingness
to participate in the research.
Voluntary response sampling

• A voluntary response sample is defined as a type of sample made


up of self-chosen participants. These participants volunteer to
take part in different research studies to share their opinions on
topics that interest them. A voluntary response sample is made up
of persons who volunteer to take research surveys.
Purposive sampling

• Purposive sampling is a technique in which the person conducting


the research relies on their judgment to choose the members who
will be part of the study. It is a type of nonprobability sample, and
it’s also referred to as a judgmental or expert sample.
Snowball sampling

• Snowball sampling is a non-probability sampling method where


new units are recruited by other units to form part of the sample.
Snowball sampling can be a useful way to conduct research about
people with specific traits who might otherwise be difficult to
identify (e.g., people with a rare disease).
Thank you

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