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Infographic Conventions

An infographic is a visual presentation of information and data that is easy to understand. It uses images, charts, and minimal text. Infographics follow common structures like chronological, hierarchical, problem-solution, or cause-and-effect to organize information. They also use design elements such as titles, headings, icons, charts, colors, and typography to effectively convey their message. Popular conventions in infographics include statistics, key takeaways, labels, and quotes to add credibility and context to the information. Interactivity through elements like buttons and animations can also make infographics more engaging.

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Prateek Pathak
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74 views

Infographic Conventions

An infographic is a visual presentation of information and data that is easy to understand. It uses images, charts, and minimal text. Infographics follow common structures like chronological, hierarchical, problem-solution, or cause-and-effect to organize information. They also use design elements such as titles, headings, icons, charts, colors, and typography to effectively convey their message. Popular conventions in infographics include statistics, key takeaways, labels, and quotes to add credibility and context to the information. Interactivity through elements like buttons and animations can also make infographics more engaging.

Uploaded by

Prateek Pathak
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Deconstructing

Infographics
What?

An infographic is a collection of imagery, data


visualizations like pie charts and bar graphs, and minimal
text that gives an easy-to-understand overview of a topic

Infographics are everywhere in our daily lives

In a day and age where reading is declining, these powerful


text types are frequently used to inform, entertain, or
persuade
Part 1: Structuring
Infographics
Chronological structure: This structure presents information in a linear, time-
based order, often using a timeline to show events or processes

Hierarchical structure: This structure presents information in a hierarchical


order, often using a pyramid or tree structure to show the relationship
between different levels of information

Problem-solution structure: This structure presents a problem and then offers


a solution or solutions to the problem, often using visual aids to illustrate the
benefits of the solution

Cause-and-effect structure: This structure presents a cause and then shows


the effect or effects of that cause, often using visual aids to illustrate the
relationship between the two
Part 1: Structuring
Infographics
Comparative structure: This structure presents information
by comparing two or more data points or ideas, often using
charts or graphs to show differences or similarities
Part 2: Conventions of
Infographics
Title: A brief and descriptive phrase that identifies the main topic of the infographic

Headings/Subheadings: Organize the content into logical sections to improve the infographic's readability

Icons: Simple pictograms or symbols used to represent complex concepts or data points

Charts/Graphs: Visual data representations, such as bar graphs, pie charts, or line graphs

Lists/Bullets: Brief, concise, and easy-to-read summaries of information that help break up a dense text

Callouts/Annotations: Text boxes or bubbles highlighting key information or drawing attention to specific data
points

Color: Color schemes help to visually differentiate between different sections, data points, or concepts in the
infographic
Part 2: Conventions of Infographics

Typography: The font type, size, Imagery: High-quality images or Sources/Credits: Information
and style used in the infographic illustrations that visually support about the data sources, images, or
for headings, subheadings, and the content and add context or other information used in the
body text meaning infographic

Flowcharts: Diagrams that show Visual Metaphors: Use of visual


Timeline: A visual representation
the flow of a process or system, elements or metaphors to
of a chronological sequence of
often used to visualize complex represent concepts or ideas, often
events, often used to tell a story
information or decision-making used in place of text to simplify
or explain the history of a topic
processes and enhance understanding
Part 2: Conventions of
Infographics
Statistics/Facts: Data-driven points or facts that add credibility and authority to the
information presented in the infographic

Key Takeaways/Summary: A brief summary or conclusion that highlights the main


points or insights of the infographic, providing a clear call to action for the viewer

Labels: Brief text or graphics added to the infographic to provide additional context or
explanation

Emojis: Small graphics representing a specific idea, emotion, or object, often used to add
personality or humor to the infographic

Quotes/Testimonials: Short quotes from experts or customers that add credibility and
social proof to the information presented in the infographic
Part 2: Conventions of Infographics

Interactive Elements: Digital


Comparisons: Visual
elements that allow users to engage
representations of comparisons
with the infographic, such as
between two or more items, often
clickable buttons, hover-over pop-
used to show differences or
ups, or animations, making the
similarities between products,
infographic more engaging and
services, or concepts
memorable
Conclusion

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