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PAIBOC Analysis

Thank you for sharing this overview of the PAIBOC framework for analyzing communication situations and crafting effective messages. Practicing different approaches in a low-stakes environment is a useful skill.

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Charina
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76 views

PAIBOC Analysis

Thank you for sharing this overview of the PAIBOC framework for analyzing communication situations and crafting effective messages. Practicing different approaches in a low-stakes environment is a useful skill.

Uploaded by

Charina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 15

ANALYZING

PURPOSE, AUDIENCE,
& INFORMATION
(PAIBOC)
WHAT IS PAIBOC?
• PAIBOC is a critical thinking tool that helps us
to analyze any workplace communication
situation by asking essential questions about
our purpose, audience, and more.
(Adapted from
Locker,
Kaczmerak, &
Braun, 2015)
P – PURPOSE

• What is your purpose (or purposes) in


writing this document?
A - AUDIENCE
• What are the personal and professional
characteristics of the person receiving this
message?
• What is your experience with the person?
• Are there any possible secondary audiences for
your message?
I - INFORMATION
• What information must you include in the
message?
• How much does your audience already know
about the subject?
• What information do you want to downplay
or omit?
B - BENEFITS
• How can you build support for your position?
• What reasons or benefits will your audience find
convincing?
• How will you sell your ideas?
• Consider what is beneficial for your audience in your
message. How will what you have to say benefit
him/her (even if it is negative news)?
O - OBJECTIONS
• What objections can you expect?
• How can you address the objections?
• What is your audience’s likely response?
• Being able to anticipate objections to your
message is an important step in making your
message more convincing.
C - CONTEXT
• Is the message positive, negative or neutral?
• What aspects of the context or situation might
affect your audience’s response?
• This is where knowing your audience, and your
relationship to them, can really prove to be
helpful.
PATTERNS OF ORGANIZATION
–
DIRECT & INDIRECT
APPROACHES
DIRECT APPROACH
• The main point is made up front
• There is no resistance to the message (E.g.
You’ve been hired)
• Used most often – most readers are in a hurry,
and want the main point right away
DIRECT APPROACH - EXAMPLE
Dear Matt:
Your request for a refund has not been accepted, but we are happy to provide you with
store credit. It has been determined that the product in question was packaged according
to industry guidelines, so our company is not at fault for the damaged item. We hope that
offering you a store credit will help maintain the positive business relationship we’ve had
over the last five years.

Sincerely,
Jane Smith
Customer Support
INDIRECT APPROACH
• Usually used for “bad news”
• The bad news is delayed until the reader is
prepared to deal with it
• Even though the news is bad, you still are
concerned with your audience’s best interests
INDIRECT APPROACH - EXAMPLE
Dear Matt:
We are pleased to offer you a store credit for the damaged item. It has been determined
that the product in question was packaged according to industry guidelines, so our
company is not at fault for the damaged item. Unfortunately, this means we are unable to
provide a cash refund. We hope that offering you store credit will help maintain the
positive business relationship we’ve had over the last five years.
Sincerely,
Jane Smith
Customer Support
PRACTICE
With your group, think of a situation where you
have to deliver bad news about something.
What approach would you use? Direct or
indirect? Why? Write a sample of how you
would structure your message.

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