7cs of Effective Communication
7cs of Effective Communication
COMMUNICATION
Presentation by Group 2
Clarity
Coherence
Confidence
Concrete
Correctness
Conciseness
Courtesy
Clarity
Refers to the ability to communicate clearly
and straightforwardly. This means using
simple, direct language that is easy to
understand. Transparency is essential
because it ensures that the message is
received accurately and that there is no
confusion
Coherence
Refers to the ability to organize and present
information in a logical and orderly manner.
This means the message should be structured
in a way that is easy to follow, and different
parts of the message should be connected and
make sense together. Coherence is crucial
because it helps ensure the message is
received and understood correctly
Confidence
Refers to the ability to communicate with
assurance and conviction. This means speaking in
a powerful, self-assured way that projects a sense
of belief. Confidence is necessary because it helps
to build trust and credibility with the audience.
When a speaker is confident, the audience is more
likely to believe and trust.
Concrete
Refers to the ability to communicate specific
information and details rather than generalities
or abstract concepts. This means providing
clear examples, facts, and data to support the
message. Concrete communication is essential
because it helps the audience to understand
and remember the message more efficiently
Correctness
Refers to the accuracy and
appropriateness of the language and
information used in communication. This
means using proper grammar, spelling,
and punctuation and providing accurate
and reliable information. Correctness is
vital because it helps to build credibility
and trust with the audience.
Conciseness
Refers to the ability to communicate
the message in as few words as
possible without sacrificing clarity or
completeness. This means being
succinct and avoiding unnecessary
information or repetition. Conciseness
is essential because it helps to hold
the audience’s attention and make the
message more memorable.
Courtesy
Refers to the ability to communicate politely
and respectfully. This means using
appropriate language, tone, and nonverbal
cues and considering the audience’s
perspective and
needs. Courtesy is essential because it helps
to create positive relationships and foster a
respectful and professional environment.
Principle of Effective
Communication
Awareness
Communication begins with self-awareness. To be an
effective communicator, you need to be aware of your
thoughts, feelings, and behaviors and understand how
they may impact how you communicate. Awareness of
your communication style, strengths, and weaknesses
can help you adapt and improve your communication
with others.
Responsibility
Responsibility is an important principle of effective
communication. Effective communication requires
taking responsibility for your message and the way it is
received. This means being mindful of the words you
use, the tone of your voice, and your nonverbal cues and
ensuring that your message is clear, concise, and
appropriate for the audience. It also means being willing
to take responsibility for any misunderstandings or
miscommunications.
Respect
Respect is a fundamental principle of effective
communication. This means treating others
with dignity and courtesy and being mindful of
their feelings and perspectives. It also means
being open-minded and willing to consider
different viewpoints and being willing to
compromise and find common ground
Trust
Trust is a key principle of effective
communication. It means being honest and
transparent in your communication and
building mutual trust and respect with your
audience. Building trust is essential because it
allows individuals to be more open and honest
in their communication, leading to more
effective problem-solving and decision-making.
Creativity
It means being open to new ideas, thinking
outside the box, and being willing to take risks.
Creativity allows individuals to come up with
new and innovative solutions to problems and
communicate in engaging and memorable ways.
This can be beneficial in marketing, advertising,
or public speaking situations.
Reference
7 Principles of Effective Communication in the Workplace - Risely
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