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E Commerce

The document is a presentation on e-commerce given by students to their class. It defines e-commerce as buying and selling goods/services online and discusses its benefits for businesses and consumers. It outlines the main types of e-commerce (B2C, B2B, C2C), key technologies used, challenges faced, and trends in the industry. Examples of major e-commerce companies like Amazon, Alibaba, and Shopify are also provided. The presentation concludes that e-commerce has transformed commerce and will continue growing as technologies advance.

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Nandeesha K R
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© © All Rights Reserved
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Download as PPTX, PDF, TXT or read online on Scribd
9 views

E Commerce

The document is a presentation on e-commerce given by students to their class. It defines e-commerce as buying and selling goods/services online and discusses its benefits for businesses and consumers. It outlines the main types of e-commerce (B2C, B2B, C2C), key technologies used, challenges faced, and trends in the industry. Examples of major e-commerce companies like Amazon, Alibaba, and Shopify are also provided. The presentation concludes that e-commerce has transformed commerce and will continue growing as technologies advance.

Uploaded by

Nandeesha K R
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

ACHARYA INSTITUTE OF TECHNOLOGY

BANGALORE 560107

Department of Electronics & Communication Engineering

Title:E-commerce

Academic year : 2022-23 Presented by


NISHAL T U:1AY22IS057
Class: 2nd semester
K R Nandeesha:1AY22IS035
Subject: Introduction to Electronics and Communication Jeevan K S :1AY22IS032
Engineering Limbraj Patil:1AY22IS044
Faculty: Dr.Nagapushpa K.P
E Commerce
Introduction to E-commerce

• E-commerce refers to the buying and selling of goods and services over the
internet.

• It has revolutionized the way businesses operate and consumers shop.

• E-commerce offers convenience, global reach, and cost-saving


opportunities for both businesses and consumers.

1
Types of E-commerce

• Business-to-Consumer (B2C) - Online retail platforms where businesses


sell products directly to consumers.

• Business-to-Business (B2B) - E-commerce transactions conducted between


businesses, such as suppliers and wholesalers.

• Consumer-to-Consumer (C2C) - Online platforms that enable consumers to


sell products or services to other consumers.

2
Benefits of E-commerce for Businesses

• Increased reach and customer base by eliminating geographical limitations.

• Lower operational costs due to reduced need for physical stores, staff, and
inventory.

• Enhanced customer experience through personalized marketing, targeted


advertising, and efficient customer support.

3
Benefits of E-commerce for Consumers

• Convenience of shopping anytime, anywhere, without the need to


physically visit a store.

• Wider variety of products and services available, with the ability to


compare prices and read reviews.

• Cost savings through online discounts, promotions, and access to a global


marketplace.

4
Key E-commerce Technologies

• Online payment gateways facilitate secure transactions between buyers and


sellers.

• E-commerce platforms provide businesses with tools to build and manage


their online stores.

• Mobile commerce (M-commerce) enables transactions through mobile


devices, such as smartphones and tablets.

5
Challenges of E-commerce

• Cybersecurity threats, including data breaches and online fraud, require


robust security measures.

• Logistics and fulfillment challenges, such as timely delivery and returns


management.

• Competition from established online retailers and the need for effective
marketing strategies.

6
E-commerce Trends

• Increased adoption of mobile commerce due to the growing use of


smartphones.

• Rise of social commerce, where consumers can purchase products directly


through social media platforms.

• Integration of artificial intelligence and machine learning to personalize the


online shopping experience.

7
E-commerce Best Practices

• Provide a user-friendly and responsive website design for seamless


customer navigation.

• Optimize product descriptions, images, and customer reviews to enhance


search engine visibility.

• Offer multiple payment options and secure checkout processes for


customer trust and convenience.

8
E-commerce Case Studies

• Amazon: The world's largest online retailer offering a wide range of


products and services.

• Alibaba: A Chinese e-commerce platform connecting businesses and


consumers globally.

• Shopify: A leading e-commerce platform that enables businesses to create


and manage their online stores.

9
Conclusion

• E-commerce has transformed the way businesses and consumers engage in


buying and selling.

• Its benefits include increased reach, cost savings, convenience, and a wider
variety of products.

• As technology continues to evolve, e-commerce will play an even more


significant role in the future.

10

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