Business Model Canvas
Business Model Canvas
Tutorial
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
• List the key partners that will • List the most important • Define the problem you are • Identify the type of relationship • Identify which customers you
help you optimize your activities required to implement trying to solve, or the needs you want to create with your try to serve (e.g. age, gender,
operations, reduce your risks, the company's value you are trying to meet. customer segments. How will location, interests, languages,
and get a competitive proposition. • List the products and services you interact with them? habits, etc.).
advantage. you offer to solve the problem
or meet the needs of your
customers.
• Also include in this section your
unique selling proposition
(USP) that will distinguish you
from your competitors.
Key Resources Channels
• List the resources that are • List the different channels you
necessary to create value for will be using to deliver your
your customers. These value proposition to your
resources could be human, targeted customers. An
financial, physical and organization can reach its
intellectual. clients through its own
channels, partner channels, or
a combination of both.
• Estimate how much you are planning to spend on Product development, Marketing, • Estimate how much you are planning to earn from your different sources of revenue.
Sales, Website design & development, etc. • Estimate your earnings based on your costs and revenues.