Approaches in Cda
Approaches in Cda
Principles of CDA
1. CDA addresses social problems.
2. Power relations are discursive (power relations are performed and constructed
in and through discourse)
3. Discourse constitutes society and culture (discourse shapes society and
culture, as well as being shaped by them)
4. Discourse does ideological work (Discourse is not neutral)
5. Discourse is historical (discourse is not produced without context and cannot
be understood without taking the context into consideration)
6. The link between text and society is mediated
7. Discourse analysis is interpretative and explanatory
8. discourse as a form of social action
Three Focal Approaches
1. Norman Fairclough “Socio-Cultural/Semiotic Approach”
- Local microstructures of
face to face interaction
SOCIETY
- Global societal political
COGNITION structures (group relations,
institutions, organizations,
social process, political system
Discourse
Personal as well as social:
- Cognition
- Beliefs and goal
- Emotion and evaluation
- Mental structures and
representation
Communicative events:
- Conversational interaction
- Written text
- (gesture, facework, layout, image)
- Other semiotic or multimedia signification
Questions to guide text analysis