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SEO Optimisation (Subhadra)

The document discusses search engine optimization (SEO). It defines SEO as improving a website to increase its visibility in search engines when people search for related products or services. SEO is important because most online journeys begin with a search. There are three types of SEO: technical optimization of website elements, content optimization for users and search engines, and off-site optimization through link building. The document outlines strategies for each type and explains that SEO works through research, an optimization strategy, implementing changes, monitoring performance, and analyzing results.

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72 views

SEO Optimisation (Subhadra)

The document discusses search engine optimization (SEO). It defines SEO as improving a website to increase its visibility in search engines when people search for related products or services. SEO is important because most online journeys begin with a search. There are three types of SEO: technical optimization of website elements, content optimization for users and search engines, and off-site optimization through link building. The document outlines strategies for each type and explains that SEO works through research, an optimization strategy, implementing changes, monitoring performance, and analyzing results.

Uploaded by

devicaf983
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SEO OPTIMIZATION

CCW3322 – DIGITAL MARKETING

Name : SUBHADRA M . B . S
Reg no : 513121106095
AGENDA

 What is SEO optimization ?


 Why SEO is important ?
 SEO types
 How SEO works
WHAT IS SEO OPTIMIZATION ???

 SEO stands for “SEARCH ENGINE OPTIMIZATION” .


 In simple terms SEO means the process of improving your website to
increase it’s visibility in google , Microsoft Bing and other search engines
whenever people search for products .
WHY IS SEO IMPORTANT ???

Whenever people want to go somewhere , do something , find


information , research or buy a product / service – their journey
typically begins with a search .
 SEO is the foundation of holistic marketing .
 It is a channel that drives the traffic you need to achieve key business
goals and it also build trust.
SEO TYPES

 Technical optimization
 Content optimization
 Off – site optimization
TECHNICAL OPTIMIZATION :
 Optimizing the technical elements of a website
 You want to make it easy for search engines to discover and access all the
content on your pages ( i.e., text , images , videos).
 The technical elements matter here are URL structure , internal linking and
more .
 It also stress the importance of pages that load quickly and provide a good
user experience .
CONTENT OPTIMIZATION
 In SEO your content needs to be optimized for two primary
audiences : PEOPLE AND SEARCH ENGINES .
 What this means is that you optimize the content your audience will
see as well as what search engines will see.
 Covers relevant topics with which you have experience
 Include keywords people would use to find the content
 Includes multimedia ( e.g., images , videos )
OFF – SITE OPTIMIZATION

There are several activities that may not be SEO in the strictest sense
but nonetheless can align with and help contribute indirectly to SEO
success.
 Link building is the activity most associated with off – site SEO
 Link quality beats the link quantity – and a large quantity of quality
links is the goal .
HOW DOES SEO WORKS
 If you find any page via google search , you likely searched google for
( what is SEO or SEO ) it will land on a particular list of websites .
 Simply if you want to find your business via search – on any platform you
need to understand the technical processes behind how the engine works
 Research is the key part of SEO . It includes audience research , keyword
research , website research and so on .
 An SEO strategy is your long term action plan . Planning plays the
important role to reach your goal .
 Once all the research is done , it’s time to turn ideas into action , that
means creating new content , recommending or implementing changes
or enhancements to existing pages and removing old content.
 You need to know when something goes wrong or breaks on your
website , monitoring is essential .
 Analyzing , assessing and reporting on performance .
THANK YOU

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