Types of Media

MIL – Lesson 4
At the end of the lesson, the learners should be able to:
• Identify the type of media whether they are print, broadcast, or new media types.
• Compare and contrast how one issue or news is presented through different types of media (print,
broadcast, online).
Review Quiz
• Write T if the statement is
true and F if it is false. Then,
underline the word that makes
it incorrect.
True or False
• 1. Some example of forms of media during the electronic age are
typewriter, photography, and printing press.
True or False
• 2. Transistors are used in electronic equipment like computers,
radios, and television sets.
True or False
• 3. The prehistoric age refers to the time up to about five thousand
years ago, before writing was developed.
True or False
• 4. The prehistoric age is defined by the substitution of handy tools
with electrical machines like the power loom and the steam
engine.
True or False
• 5. The development of the transistor powered the rise of the
electronic age.
Let’s Check
True or False
• 1. Some example of forms of media during the electronic age are
typewriter, photography, and printing press.

F
True or False
• 2. Transistors are used in electronic equipment like computers,
radios, and television sets.

T
True or False
• 3. The prehistoric age refers to the time up to about five thousand
years ago, before writing was developed.

T
True or False
• 4. The prehistoric age is defined by the substitution of handy tools
with electrical machines like the power loom and the steam
engine.

F
True or False
• 5. The development of the transistor powered the rise of the
electronic age.

T
Types of Media
In the age of digital technology where information can be
easily accessed, the question of what media is appropriate
from reaching the audience to delivering its content
effectively has great significance.

In this lesson, you will learn about the types

of media and media coverage.
 Types of Media

PRINT MEDIA BROADCAST NEW MEDIA

MEDIA
Print Media
• In Print Media, paper and ink is reproduced in a printing process that is traditionally mechanical such
as books, newspapers, magazines, journals, newsletters, and brochures. Print media may include text,
graphics, or a combination of both.
 Text Media Typography
Print Media
Informational
Graphics

Visual Media Cartoons

Photography
Text Media

A type of print media which is a

simple and flexible format for
conveying ideas, whether handwritten
or printed.

Not all text media are print media.

Text media may also be displayed on
screen as part of broadcast media,
multimedia, or new media.
 Typography is the art and technique of
arranging the visual component of the
written word.
Text Media

An important
feature of text It features textual designs with optical
illusions that improve readability and help
media is convey meaning. Fonts and alignment are
typography. parts of typography.
Typography involves font styles

Times New Roman

Abadi

Garamond
Examples of Typography in Posters
 Text Media Typography

Informationa
l Graphics

Graphic
Visual Media Cartoons
Design

Photography
Print Media
Visual Media
Is a type of print media that refers to pictures, photos,
images, and graphics used to channel communication
using the sense of sight. Visuals combined with text are
also considered as visual media.

Like text media, visual media are not limited to print

media, however. "Visual media" is a general term for
any medium that mainly makes use of sight as a
channel to receive the message.
It is the process of visual communication that organizes and
presents information developed through a creative process for a
particular purpose.

Graphic design is part of our daily life. From things like candy
wrappers to huge things like billboards to the T-shirt you are
wearing, graphic designs inform, persuades, organizes, stimulates,
locates, identifies, attracts attention, and provides pleasure.

An Important feature of visual media is

Graphic Design
Examples of Graphic Design
Examples of Visual
Media Under Graphic
Design

• 1. Informational Graphics
(Infographic) – is a visual
representation of
information to understand
the high-volume and
complex data easily.
 A sketch or
drawing intended
2. Cartoons as satire,
caricature, or
humor.

Example
• Comic Strip
• Editorial Cartoons
3. Photography
• A photograph is an image created by light
captured on a light-sensitive surface, which is
usually photographic film. Nowadays, few
people use photographic film. The advent of
digital photography via digital cameras and
cellular phones has made taking photographs
easier and less expensive.
 Types of Media

PRINT MEDIA BROADCAST MEDIA NEW MEDIA

Broadcast Media
• A type of Media that reaches
target audiences using
airwaves as the transmission
medium. Examples of
broadcast media are radio and
television.
Broadcast Media

Audio Media Multimedia

Audio Media • A type of broadcast media that uses audio or
voice recording as a medium in the delivery
of information. These are devices that
appeal to the auditory sense.
Multimedia • A type of broadcast media concerned with
the computer-controlled integration part of
text, graphics, drawings, still moving
images, videos, and animation.
 Types of Media

PRINT MEDIA BROADCAST MEDIA NEW MEDIA

New Media
• A term used to integrate
technologies emerging on one
digital platform to organize and
distribute content. Some examples
are podcasts, augmented reality,
video games, blogs, and wikis.
 Types of Media

Print Media Broadcast Media New Media Media

Convergence
Media Convergence
• Media Convergence refers to the merging of different equipment and tools for producing and
distributing news through digitalization and computer networking. It allows media texts to be produced
and distributed on multiple media devices. This is also known as technological convergence. Media
convergence is the synergy of communication, computing, and content in the digital world. A
smartphone that has a camera, radio, web browser, video etc. is an example of converged media.
Application
Types of
• Complete the chart below by giving Description Examples
Media
the details being asked.
• (1 point per answer.)
Assessment

• Identify what is
being asked. Write
your answer on the
space before each
number.
Question 1

• It is a visual representation of
information to understand high-
volume and complex data easily.
This is _____.
Question 2

• These media reach target

audiences using airwaves as the
transmission medium. This is
____.
Question 3

• A term used to integrate the

different technologies emerging
on one digital platform to
organize and distribute content.
This is ____.
Question 4

• These media use paper and ink.

Information is reproduced in a
printing process that is
traditionally mechanical. This is
____.
Question 5

• A type of print media that refers

to pictures, photos, and images
of graphics. This is ____.
Question 6

• It is the art and technique of

arranging the visual component
of the written word. This is
____.
Question 7

• A sketch or drawing intended as

satire, caricature, or humor. This
is ____.
Question 8

• It uses textual designs to provide

optical illusions that improve
readability and convey meaning.
This is ____.
Question 9

• This is a synergy of
communication, computing, and
content in the digital world. This
is ____.
Question 10

• These are media devices that

appeal to the auditory sense.
This is ____.
 1. Infographics

Answers
2. Broadcast Media

3. New Media

4. Print Media

5. Visual Media
 6. Typography

Answers
7. Comic Strip

8. Typography

9. Media Convergence

10. Audio Media

End of Lesson
Thank you!