BUSINESS PLAN PITCHING: (10%)

Pitching in business refers to presenting business ideas to another party.

A business pitch needs to give your audience a clear understanding of your plan.

It is an attempt to compel/require potential investors to successfully invest in the business,

to secure funding, to engage the investors more and stand out among the competition.

It is also an attempt to require the potential customers in order to sell their

product/service.
Presentation guidelines:

1. ALL team members have to present the business plan.

2. The duration of the presentation: 5 - 10 minutes maximum.

3. For the question-and-answer session, team members have to be prepared and ready to
answer any questions asked by the examiner.

4. Showing picture of product/service will be an advantage (the similar product that you
may produce/the layout for the service – google the picture).

5. Make sure that the voice is clear and fluent during the presentation.

6. Please be ALERT with the spelling/grammar.

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7. The content of the slides shall follow the Business Plan:

a) Introduction: greeting/salutation; name of the presenter, partners and the position in the
business, company’s name, product/service offered, location of the business

b) Problem statement: problem that the customers face (for e.g., people nowadays face the
obesity problem/health problem….find out the supporting evidence: data, graph, statistic, or
statement/article/facts)

c) Solution to the problem: product/service that you want to develop based on the problem
statement, why do you want to develop the product/service—advantages, uniqueness,
differences of the product/service

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d) Value proposition/Unique Selling Point (USP): the real value that the entrepreneur offers,
something that benefit to the customers, customers’ preferences (privacy, exclusive, good
price, delicious, quality, save time, good service, etc.) -- makes you DIFFERENT from all
the competitors in the same industry

e) Target market: understand/focus the target customers, details about gender, age, income,
education level, etc.

f) Marketing Strategy/Channel: briefly explain about the 4Ps (product, price, place,
promotion), then briefly explain about the channel that gives big impact to the
business/selling (Instagram/facebook/ flyers/banner, etc.)

presentation title 4
g) **Traction: (if the entrepreneur already have the product/service). The success
you have seen so far or the proof you have that customers are there and valuable.
Showing success by demonstrating you have customers willing to buy your
product, and how many are willing to buy your product. Ideally, it is a graph of
how many customers you have going up and how much they have been spending
on your product going up. It also shows how many customers you have and how
much money you are making.

h) Financial: briefly explain about the revenue stream (the way a company makes
income from each customer, for e.g., direct selling, subscription fee, membership
card fee, debit/credit card—offline/online payment), show the Project
Implementation Cost & Sources of Financing

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i)Funding: details on what the entrepreneur wants to do with the loan marketing
expenses, research and development. buying assets, stocks, etc.)

j)The social impact: the implication/contribution to the society, (give the job
opportunity to the residents – disabled people, single parent; solve problem that faced by
the society, give awareness to the society, provide industrial training for internship
students, etc.)

k)Conclusion: highlight the entrepreneur’s expectation on the idea, objectives of the

business, future plan, benefit to the funder, investor, people, etc.

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• ** traction (if new entrepreneur DOES NOT have any customers yet – not successful yet/early stage/do not have
the product yet):

a) show the pre-orders or letters of intent. This shows that your customers have not purchased the order yet, but they
have told you they will. Maybe you have a contract that says they will buy it as soon as it is ready…..OR

b) show the percentage of people you reached out to the MVP (Minimum Viable Product). A product with enough
features to attract early-adopter customers (those individuals that use new products before the majority of people.
They are risk-takers and trendsetters and have a strong influence on the success or failure of a new product).…..OR

c) show how many people visit your site or have people filled out a survey or say they are interested. As such, it helps
the investor sees that you have customers, you have talked to them, they are real….
• a or c: MOST RECOMMENDED (for example, a) show the pre-orders or letters of intent (google image), do
some editing, if needed. c) create temporary website and create the number of visitors, then do the screenshot,
paste it on the slide of the presentation, lastly, delete the temporary website).
• Anything you can do to show movement, proof that customers are there and they care about your product. It is a
proof that the business is going to be successful.

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 CRITERIA OF THE PRESENTATION

Very interesting introduction and excellent in addressing audience.

Introduction (5)

Information and examples are appropriately organized systematically,

Content (30) accurately, relevantly and completely.
Able to answer questions very well, very confident and very well
Defense Ability (30) prepared.

Fluency & Clarity (10) Fluent and the voice is very clear.
Effective Audio Visual Visual aids are well used and all group members are able to make
(10) presentation more interesting and meaningful.

Non-Verbal Able to use excellent body language (appearance, eye contact and
Communication (5) gestures) with everyone.

Time Management (5) Excellent time management

Preparedness (5) Excellent preparation

TOTAL: 100 MARKS

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Slide 1: Introduction
Slide 2: Problem statement
Slide 3: Solution
Slide 4: Value Proposition/Unique Selling Point (USP)
Slide 5: Target Market
Slide 6: Channel
Slide 7: Traction
Slide 8: Financial
Slide 9: Funding
Slide 10: The Social Impact
Slide 11: Conclusion

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 COMPANY’S LOGO
NAME OF COMPANY
(mention about the product/service & location of business – verbally)

NAME STUDENT ID CLASS

FARAH LIYANA BINTI MOHD PAZLI 2021833604

NUR ALEEYA MAISARAH BINTI ISHAK 2021818798 AAP116 4E

NURUL AINA SOFEA BINTI MAT SABERI 2021861572

NURUL ALIA NATASHA BINTI ABD KADIR 2021207798

JALANI
PROBLEM STATEMENT

Problem that the customers face (for e.g., people nowadays face the obesity problem/ health
problem….
Find out the evidence to support the problem statement (data/graph/ chart/article/statistic/
facts, etc.)
SOLUTION

Product/service that you want to develop based on the problem statement, why do you want
to develop the product/service—
(advantages, uniqueness, differences of the product/service)
You may show the picture of your product/service
VALUE PROPOSITION/UNIQUE SELLING POINT
The real value that the entrepreneur offers, something that benefit to the customers,
customers’ preferences (privacy, exclusive, good price, delicious, quality, save time, good
service, etc.) -- makes you DIFFERENT from all the competitors in the same industry.

List down the value proposition of the product/service

E.g., The drinks are made by using fresh fruits, freshness, variety of flavors, value for
money, etc.
TARGET MARKET

List down all the potential customers and highlight the target market (the most potential
customers) for the product/service –
details about gender, age, income, education level, etc.
MARKETING STRATEGY/CHANNEL
Briefly explain the marketing strategy -- 4Ps (product, price, place, promotion),

For the promotion, you may list down the channel used (online/offline – banner, flyers,
social media, company website, etc.), then highlight the most channel that gives big
impact on the business.
TRACTION
Show the pre-orders or letters of intent OR website showing the number of visitors
FINANCIAL
Briefly explain about the revenue stream (the way a company makes income from each
customer, for e.g., direct selling, subscription fee, membership card fee, debit/credit card—
offline/online payment),

Show the table of Project Implementation Cost & Sources of Financing

FUNDING

Details on what the entrepreneur wants to do with the loan

(marketing expenses, research and development, buying assets,

stocks, etc.)
THE SOCIAL IMPACT
The implication/contribution to the society --

(give the job opportunity to the residents – disabled people, single parent;
solve problem that faced by the society, give awareness to the society, provide
industrial training for internship students, etc.)
CONCLUSION
Highlight the entrepreneur’s expectation on the idea, objectives of the business, future plan,
benefit to the funder, investor, people, etc.