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(PPT 10.1) Researching Globalization File

This document discusses research methods for studying globalization. It covers two types of research - academic and applied. It also discusses levels of measurement for variables, including categorical and numerical scales. Specific quantitative and qualitative research methods are described, such as surveys, interviews, and case studies. The goal is to properly conceptualize and operationalize variables to conduct rigorous research on issues related to global media cultures.

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Khemgee Espedosa
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© © All Rights Reserved
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23 views

(PPT 10.1) Researching Globalization File

This document discusses research methods for studying globalization. It covers two types of research - academic and applied. It also discusses levels of measurement for variables, including categorical and numerical scales. Specific quantitative and qualitative research methods are described, such as surveys, interviews, and case studies. The goal is to properly conceptualize and operationalize variables to conduct rigorous research on issues related to global media cultures.

Uploaded by

Khemgee Espedosa
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Researching Globalization

Photo taken by Mr. Don A Velez


Researching Globalization:
Research should be Non-Maleficent
Global Media Cultures
2 Types Purpose
1. Academic 1. Describe
2. Applied 2. Explain
3. Explore
Researching Globalization:
Measurement and Level of Measurement
1. Global Media Cultures
From Abstract Social Construct
2. To Measurable Concepts (Variables)
1. Conceptualization – agreed definition.
3. Operationalization

 A complete conceptualization involves both specifying dimensions and identifying


the various indicators for each.

1. “Social Class”
2. For our study, we define “social class” as representing economic differences: specifically
income.
3. Operationalization: Household monthly income in Philippine Peso.

 There are available existing measures in the literature.


Researching Globalization:
Research Method
Global Media Cultures

measurement - assigning value to a variable.


Researching Globalization:
Research Method
Global Media Cultures
LEVELS OF MEASUREMENTS
Categorical
1. Nominal
2. Ordinal
Numerical
3. Interval
4. Ratio
Researching Globalization:
Research Method
Global Media Cultures
LEVELS OF MEASUREMENTS
Categorical
1. Nominal Variable

Ex: Color Ex: Gender


• Red • Male
• Blue • Female
• Green
Researching Globalization:
Research Method
Global Media Cultures
LEVELS OF MEASUREMENTS
Categorical
2. Ordinal Variable

Ex: Swimming Competition Placement Ex: Level of satisfaction


• Champion • Very unsatisfied
• 1st Runner-up • Unsatisfied
• 2nd Runner up • Satisfied
• 3rd Runner-up • Very satisfied
Researching Globalization:
Research Method
Global Media Cultures
LEVELS OF MEASUREMENTS
Numerical
3. Interval Variable

Ex: Temperature (Degree in Celsius)


• 25 Degree C
• 10 Degree C
• 5 Degree C
• -5 Degree C
Researching Globalization:
Research Method
Global Media Cultures
LEVELS OF MEASUREMENTS
Numerical
4. Ratio Variable

Ex: Mass Ex: Quiz Scores


• 25kg • 10/10
• 10kg • 8/10
• 5kg • 6/10
• 0kg • 0/10
Researching Globalization
1. Title of Study
2. Research Issue
3. Research Question
4. Methodology
5. Potential Implications of Research Findings
6.Abstract
7. References
Researching Globalization:
Research IssueGlobal
and Research Questions
Media Cultures
Content/Topic Brief Description What are the What are you
issues/events in this curious about this
topic that is related topic?
to your discipline?
Researching Globalization:
Research Issue and Research Questions
Content/Topic Brief Description What are the issues/events in What are you curious about this
(Area) Global Media Cultures
this topic that is related to topic? (Objectives)
your discipline?
The Global Inter- The interaction of HIV-AIDS and Agents of
state System states through Socialization
People, Natural
More specific:
resources,
Global media Commerce, health, The spread of Knowledge about
culture etc. HIV/AIDS and Influence of the
Agents of Socialization

Knowledge on HIV-AIDS among


AB Sociology Students in Xavier
University – Ateneo de Cagayan
and the Agents of Socialization as
Mediators of Social Learning
Researching Globalization:
Research Issue and Research Questions
Content/Topic Brief What are the What are you curious about this topic?
(Area) Description Global Media Cultures
issues/events in this
topic that is related
to your discipline?
The Global Inter-state The interaction of Spread of knowledge on HIV-AIDS
System states through People, and The Agents of Socialization 1. What is the Extent of knowledge on HIV-AIDS among AB Sociology
Natural resources, Students in Xavier University – Ateneo de Cagayan?
Commerce, health, etc. More specific:

Knowledge on HIV-AIDS among


2. What is the Extent of influence of the Agents of Socialization (The
AB Sociology Students in Xavier Family, School, Peers, and Mass Media) on the Knowledge of AB
University – Ateneo de Cagayan Sociology Students in Xavier University – Ateneo de Cagayan?
and the Agents of Socialization as
Mediators of Social Learning 3. What is the relationship between the Knowledge of AB Sociology
Students in Xavier University – Ateneo de Cagayan about HIV-AIDS
and the Agents of Socialization (Family, School, Peers, and the Mass
Media)?

4. Is there a significant difference in the Knowledge of AB Sociology


Students in Xavier University – Ateneo de Cagayan about HIV-AIDS
considering the influence of the Agents of Socialization as Mediators
of Social Learning?
Researching Globalization:
Research Issue and Research Questions
Global Media Cultures
Researching Globalization:
Research Title
Global Media Cultures
Researching Globalization:
Research Title
try to include the following: Global Media Cultures
• Issue/Problem/Event or Phenomenon
• The Variables
• The Locale
• The unit of Analysis or the Population of your study (respondents)
• you can also add the Methodology

Example:
Researching Globalization:
Research Title
Global Media Cultures
Researching Globalization:

Global Media Cultures


Research Methods
Researching Globalization:
Research Method
Global
Two types of Research Media Cultures
Design
Quantitative Qualitative
• Interview
• Survey Research:
• Focus group
• Correlational Research
• Ethnographic Research
• Casual-Comparative research
• Case Study
• Experimental research
• Phenomenology
Researching Globalization:
Research Method
Global Media Cultures
Researching Globalization:
Research Method
Global Media Cultures
Researching Globalization:
Research Method
Global Media Cultures
Researching Globalization:
Research Method
Quantitative: Correlational Research
Global Media Cultures
• Correlational research measures two variables and assesses the
statistical relationship.
• In this research, there is no attempt to manipulate the variables,
unlike experimental research.
• What is the relationship between exercise and sleep?
Researching Globalization:
Research Method
Quantitative: Casual-Comparative research
Global Media Cultures
• This method conducts cause and effect. One variable is considered the
causal or independent variable and one variable is considered the effect or
dependent variable.
• It seeks to establish a cause-effect relationship between two or more
variables.

Example:
Is there a significant difference in ice cream preference based on gender?
In other words, does gender have any bearing on ice cream flavor selection?
Researching Globalization:
Research Method
Quantitative: Experimental research
Global Media Cultures
• In this research method, one or more independent variables are manipulated and
applied to one or more dependent variables to measure their effect on the latter.
• The effect of the independent variables on the dependent variables is observed and
recorded.
• It can be used to asses the effectiveness of a treatment.
Example are questions involving before-and -after scores within a group.

Ex: Did the groups' productivity increase significantly after the lighting was
changed?
Researching Globalization:
Research Method
Global Media Cultures
The research method that you will be using will depend on your research
questions, and you can use more than one method.
Researching Globalization:
Research Method
The research method that Global Media
you will be Cultures
using will depend on your research
questions, and you can use more than one method.

My research questions are:


1. What is the Extent of knowledge on HIV-AIDS among AB Sociology Students in Xavier University –
Ateneo de Cagayan? Survey Research(Descriptive)

2. What is the Extent of influence of the Agents of Socialization (The Family, School, Peers, and Mass Media)
on the Knowledge of AB Sociology Students in Xavier University – Ateneo de Cagayan? Survey Research
(Descriptive)

3. What is the relationship between the Knowledge of AB Sociology Students in Xavier University – Ateneo
de Cagayan about HIV-AIDS and the Agents of Socialization (Family, School, Peers, and the Mass Media)?
Correlational Research

4. Is there a significant difference in the Knowledge of AB Sociology Students in Xavier University – Ateneo
de Cagayan about HIV-AIDS considering the influence of the Agents of Socialization as Mediators of Social
Learning? Correlational Research
Researching Globalization:
Research Method
Global Media Cultures
Qualitative
• Interview
• Focus group
• Ethnographic Research
• Case Study
• Phenomenology
Researching Globalization:
Research Method
Qualitative: Interview
Global Media Cultures
• In an interview, the researcher asks the respondents a series of questions that are
conducive to the objectives of a research.
• In an interview, the researcher can ask follow up questions to gather richer data.
• In a closed-format design, researchers read a question or statement and then ask
the subject to select a response from several answers that are presented.
• More commonly, however, interviews are open-ended so that subjects can
respond as they choose and researchers can probe with follow-up questions.
Researching Globalization:
Research Method
Qualitative: Focus Group
Global Media Cultures
• Focus group discussions can also be considered a type of interview, but it is
conducted in a group discussion setting.
• The researchers ensure appropriate space is given to the participants to discuss a
topic or issue in a context.
• The participants are allowed to either agree or disagree with each other’s
comments.
• With a focused group discussion, the researcher can know how a particular group
of participants perceives the topic, issue, event or phenomena, from their
opinions, beliefs, narratives, and even emotions.
Researching Globalization:
Research Method
Qualitative: Ethnographic Research
Global Media Cultures
• Commonly used by Cultural Anthropologists.
• Ethnography is the study of social interactions, behaviors, and perceptions that
occur within groups, teams, organizations, and/or communities.
• The central aim of ethnography is to provide rich, holistic insights into people’s
views and actions, as well as the nature (that is, sights, sounds) of the location
they inhabit, through the collection of detailed observations and interviews. with
the goal of producing a narrative account of that particular culture.
• You can observe this method in NatGeo People.
Researching Globalization:
Research Method
Qualitative: Ethnographic Research
Global Media Cultures
• Ethnographic research is the most in-depth observational method that studies
people in their naturally occurring environment.
• This type of research method can last from a few days to a few years, as it
involves in-depth observation and collecting data on those grounds.
• Data can be collected through: Interviews, Observation, and archival research.
• In this research, the researcher can be an observing participant which can be both
exciting and challenging, or just a complete researcher.
• You can record information about experiences, a description of their natural
setting, activities and events, rituals, relationships, social structure, meanings, etc.
• You can also gain a lot of information from their artifacts, written documents, etc.
Researching Globalization:
Research Method
Qualitative: Case Study
Global Media Cultures
• A case study is a research method based on an in-depth investigation of a
particular individual, group, or event.
• example: the case of Genie Wiley, the feral child that I mentioned before.
• You might want to know “What is going on with” the case or “What are the
characteristics of this case”?
• It seeks to understand a case through the collection of very detailed and in-depth
data.
Researching Globalization:
Research Method
Qualitative: Phenomenological Research
Global Media Cultures
• This method is used when a researcher attempts to gain an understanding of a
Phenomenon.
• Data can be gathered through observations, secondary sources, interviews,
experience, which can help to develop a narrative of experience that transitions
from abstract understanding to a conceptual understanding.
• It can provide information about what all participants who have experienced a
particular phenomenon have in common.
• You may want to interview people that have experienced that particular
phenomenon for several times in order to gather a full picture of their experience
with the phenomenon.
• Example: the lived experience of college students learning at home
Researching Globalization:
Research Method
Qualitative:
Global Media Cultures
In qualitative method: Since the materials collected are in the form of written words,
those words must first be grouped into meaningful categories or descriptive labels,
then organized to compare, contrast and identify patterns.
Researching Globalization:
Research Method
Global Media Cultures
Researching Globalization:
Research Method
Global Media Cultures
References
https://www.bmj.com/content/337/bmj.a1020
https://www.questionpro.com/blog/qualitative-research-methods/
https://guides.ucsf.edu/c.php?g=100971&p=655222

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