Global Business Strategy

(GBS) module intro

Module Team
•Module leader: Dr Hazem Heswani
•Email: [email protected]
•Module Tutor: Dr Carl Clare
•Email [email protected]
•Module Tutor: Dr Sandra Obiora
•Email: [email protected]
•Module Tutor: Dr Adeniyi, Oluwole
•Email: [email protected]
Seminar’s
objectives:
• Understand Module’s Operation &
Assessments;
• Explore the concept of Strategy
• Understand key drivers to the
globalisation of international
enterprises & major challenges and
opportunities facing them;
• Understand the importance of MNEs;
• Key perspectives in the Global
context;
The Module
 Module’s Learning Outcomes:
LO 1 Identify, select and apply selected tools of
global strategy analysis.

LO 2 Evaluate strategies for exploiting overseas

business opportunities.

LO 3 Explore the strategic and organisational

challenges posed by global competition
and provide students with frameworks for
dealing with them.
Many Resources
but one key
textbook:
• Frynas, J.G., & Mellahi, K., (2014),
Global Strategic Management, 3rd
Edition, Oxford University Press;
• Available from the Library (inc. older
versions), Amazon, BlackWell’s,
Ebay and OUP themselves;
• We will use 11 out of its 12 chapters;
• Case studies, discussion questions
also from the text.
• + Many more online resources and
databases
Topics we will cover:
• International Business Environment;
• Internal Analysis of the Firm;
• Internationalisation
• Foreign Market Entry modes;
• Levels of Strategy;
• MNEs, CSR & Innovation;
• Born Globals;
• Global Structures & Change;
• International Business Strategy Future Scenarios.
Skills will cover:
• Strategic Management Tools;
• International Market Analysis Tools;
• Foreign Market Entry Analysis;
• Use of databases to gather international market
data;
• Options analysis and evaluation in
internationalisation paths;
• Evidence based decision making.
 Teaching & Learning Format:
• 12 UNITS of Lectures, Seminars & lots of reading and prep;
• 1h weekly face-to-face Lecture – we do 90% of the work – you ask
questions (10%);
• 3-4h/week, you have to Read 30 pages from the textbook, read
slides, prepare for the seminar (Case study & Discussion Questions);
• 2h weekly face-to-face seminar – you do 90% of the work – we 10%
- come prepared, come on time;
Assessments:

1. One International Strategy Report - chosen

Firm, 4,500 words – 7th May 2024 before midnight
Assessment : Report (100%)
• Applied assessment balancing theory and
practice;
• Weeks #2-3 students MUST choose a listed
company in any of the world’s major stock
exchanges – FIRST come FIRST served – no two
students to chose the same company;
• Choose International Market other than company’s
home market, must be a recent entry/ projected
entry;
• Significant Research Required;
• Significant Analysis;
• Follows structure and skills acquired through weekly
seminars and lectures!
Marking Scheme
Assessment Title: International Strategy Report Weighting: 100%
Criteria and 100-86% 85-70% 69-60% 59-50% 49-40% 39-30% 29-15% 14-0%
Weighting
Theory and Demonstrates Demonstrates Demonstrates Demonstrates Demonstrates Demonstrates Demonstrates Fails to
principles (30%) originality in a very good, a good critical a satisfactory insufficient a limited a very limited demonstrate
Select, critique, and knowledge deep critical understanding selection and critique, awareness awareness any
apply relevant generation by understanding, of a wide and critique of a sporadic and selection and awareness,
theory for suggesting effective use, relevant range range of awareness, of practice application of selection, or
investigating/solving new effective and mastery of of theoretical relevant and limited knowledge, practice application of
complex issues for theoretical or the knowledge approaches practice selection from key concepts, knowledge, the
the chosen practical base from a and practice knowledge, a range of theoretical key concepts, knowledge
organisations, its approaches to comprehensive knowledge, key concepts, practice approaches, theoretical base, key
contemporary complex relevant range key concepts theoretical knowledge, and key approaches, concepts,
opportunities and questions/ of theoretical and key approaches, key concepts, debates. The and key theoretical
challenges in the issues. and practice debates and and key theoretical lack of debates. The approaches,
chosen country. approaches. utilises them debates from approaches, knowledge lack of and debates.
The knowledge effectively the and key base means it knowledge The lack of
base is used knowledge debates. is not always base means it knowledge
appropriately base and uses These may not applied/ used cannot be base means it
and most of them always be consistently or applied/ used cannot be
consistently appropriately used appropriately appropriately. applied /used
throughout. effectively or appropriately
appropriately
 Marking Scheme
Criteria and 100-86% 85-70% 69-60% 59-50% 49-40% 39-30% 29-15% 14-0%
Weighting
Analysis and interpretation (30%) Excellent deep, detailed, Very good, deep, detailed, Demonstrates good Demonstrates adequate Demonstrates some basic Over reliance on Problems /issues are not No evidence of problems
and critical analysis and systematic critical analysis evidence of systematic evidence of systematic evidence of systematic description at the expense consistently critically and issues being
Examine problems and issues interpretation of the and interpretation of the critical analysis and critical analysis and critical analysis and of critical analysis and examined. The theoretical examined critically. The
critically and in detail using the material resulting in material resulting in well interpretation of the interpretation of the interpretation of the interpretation. Minimal perspectives, research main theoretical
main module’s theoretical tools and illuminating, and elegant reasoned conclusions that material resulting in material resulting in some material resulting in some basic evidence of methods and strategies perspectives, research
concepts to evaluate the chosen conclusions that extend extend the sum of reasoned conclusions. measured conclusions. weak conclusions. systematic critical analysis are used in a very limited methods and strategies
country and organisations, seeking the sum of knowledge in knowledge in the area. Consistent consideration Some consideration of Reliance on description and interpretation way to support are not used to support
evidence to offer and support valid the area. A range of Theoretical perspectives of complex ideas complex ideas evidenced. rather than critique. resulting in simplistic interpretation. Analysis of any interpretation.
interpretations from credible appropriate theoretical and research methods evidenced. Good use of Adequate evidence of use Inconsistent use of conclusions that need the material is primarily Analysis of the material is
academic sources. perspectives and research used to support robust the theoretical of some appropriate theoretical perspectives significant development. uncritical and not incomplete, unstructured
methods used to support interpretation Creatively perspectives and research theoretical perspectives and research methods to Incomplete use of systematic. There is superficial, and wholly
robust and detailed demonstrates new methods to support and research methods to support any theoretical perspectives limited evidence to descriptive rather than
interpretation. The concepts, ideas and/ or interpretation. support interpretation. interpretation. Minimal and research methods to support the drawing of critical. There are no
consideration of complex theories. Demonstrates evidence of demonstration of new support the conclusions and those conclusions.
ideas is robust and some new concepts, ideas concepts, ideas, or interpretation. that are present are
sustained throughout. and/ or theories. theories. superficial.
Creatively demonstrates
new concepts, ideas, or
theories.
Marking Scheme
Criteria and 100-86% 85-70% 69-60% 59-50% 49-40% 39-30% 29-15% 14-0%
Weighting
Synthesis and evaluation (30%) Excellent work, Very good Good demonstration of Contains some Contains some Minimal evidence of Very little evidence No attempt to combine
demonstrating new demonstration of independent thought independent thinking independent thinking. independent, critical shown of evidence or others’
Critically evaluate international connections independent thought, with good evidence and justification. There Rather sporadic thinking shown and understanding the views to create a
strategic options and independent thought new connections showing the combining may be some attempt to develop, little development and relationship between critical perspective of
systematically establish the reasoned and critiqued between ideas and of ideas and critical development required justify and synthesise connection of ideas. sources or evaluating the topic. No evidence
connection between theory and from credible sources critical, well reasoned engagement. in the combining of ideas and engage with Little attempt to information. Expresses of understanding or
practice and the generation of engagement with a Consistent reasoned, ideas and critically the weighing up of engage with weighing only a personal weighing up the
innovative views range of consistently, justification of engaging with the alternative views from up and combining position and is relationship
well justified alternative alternative views and evaluation of credible sources. ideas from different uncritical in its /connections between
views. perspectives alternative views from Critical reasoning and sources. conformity to one or sources.
alternative sources. evaluation of ideas more standard views of
needs development. the topic.

Communication (10%) Academic expression: A Academic expression: Academic expression: Academic expression: Academic expression: Academic expression: Academic expression: Academic expression:
fluent academic writing Engaging and Effective, good quality Satisfactory quality of Meaning is not always Rather poorly written in Poor quality writing Very significant
style is evident with accomplished. Very high- academic expression, academic expression, clear and lucid. Style is parts with deficiencies with significant deficiencies in
accurate spelling and quality fluent academic and clarity. Stays on meaning, sand clarity not consistently fluid. in flow, coherence, deficiencies in expression and format.
syntax. Thoughts and writing style with topic and addresses demonstrated with only Some inconsistencies clarity, and expression, expression, flow, style, Very poor quality of
ideas clearly and tightly accurate spelling and most implications and minor areas identified and gaps in referencing. and format. Significant academic writing.
expressed. Appropriate, syntax. Thoughts and assumptions of the title. for improvement. needs some errors in the References incomplete,
complete, and ideas expressed clearly. Appropriate, complete, improvement to referencing, Minimal inaccurate and
accurately cited Appropriate, accurately and consistent improve the quality of coherence with a lack of unacceptable No
referencing to the cited, and complete references which may the writing in some clarity & academic coherence or clarity &
required style. references from a range only have minor areas expression throughout failure to meet
References drawn from of sources inaccuracies. academic level of
a diverse range of expression
sources . Excellent, high
quality consistent
communication with
engaging & high-quality
academic expression
that addresses all
reasonable nuances and
implications and could
not be improved upon
at this level.
Introductions
Introduce yourself:
1. What is your previous work experience?
2. What are you trying to achieve in 5 years time?
3. What is the best thing about the course you are
studying?
4. What is the answer to Life, the Universe and
Everything?
5. What are you seeking to achieve out of this
module?
6. How will you be the best you can be in this module?
7. What is your name and where will you be living in 5
years time?
What is Strategy?
Group Task
1. Form a group of five
2. Discuss in a group and identify key perspectives of
what is Business Strategy

3. Write in your own words an individual 200-300 word

definition of what business strategy is.
More on strategy in the Lecture
Class Question: between 2010-2040 Identify
humanity’s key challenges
 The First three decades of the 21st
Century
Old World Corporate scandals &
Collapse of order Business Ethics Climate
“New challenged • Tesco, Samsung, Huawei Change:
• Crypto
Economy” currencies • Enron, WorldCom, Parmalat ‘Our
• Dot.com bubble
bursts
• crowdfunding • Excessive executive pay Iceberg is
• Decline of
NASDAQ melting’
Social
Revolution/ Terrorism & War BREXIT
Discord? • Attacks of
International September 11, 2001 Technological
• Invasion of
competition intensifies Afghanistan & Iraq change
• Rise of the BRICS countries AI, Industry 4.0,
• Outsourcing/offshoring Robotics, Transpot,
Telecomms, IT
Social
Revolution/ Decline of
Globalisation,
Decline of US Discord? New Era of Protectionism?
Trumpenomics
Global influence
Demands of society Global post-Covid Recession?
• RISE OF SUSTAINABILITY Financial crisis 2007-8
• Social & environmental responsibility
• Ethics & fairness Global recession 2008-9
• Quest for meaning
Market instability
• Currencies
• Commodity prices
• Regular crashes
 Group Activity
A classmate says:
Global business is relevant for top Why should I care about it?
executives, such as CEOs in large How do you convince her that she
companies. should care about it?
I am a postgraduate student who will
need help to gain a graduate job, most
likely an internship in a local company.
Group Activity
Covid 19 has affected industries and firms
differently.
Find two firms within the same industry: one
suffered tremendously, and one improved
performance.
Please explain what is behind their
performance differences.
Globalization
What is
Globalization?
 Globalization
• Economic Globalization: The growing interdependence of
locations and economic actors across countries and
regions.
• Consequences of Globalization:
 Globalization (Continued)
• Interdependence: Internationalization vs Globalization.
• Mapping Globalization can be a difficult task.
• Driving Forces:
 Technology and innovation
• Technology implies the application of scientific knowledge for practical aims
which involves applying scientific concepts that help us understand our
environment.
• Invention is an idea, sketch, or model of any new or improved device,
product, process, or system.
• Innovation occurs when the new product, device, or process is involved in a
commercial transaction. Multiple inventions may be involved in achieving an
innovation.
• More powerful and affordable technology has promoted fast, easy worldwide
communication and improved production capabilities enabling organizations
to operate more effectively in the international marketplace.
 Forces Driving Globalization

Socio-political developments:
Economic interdependence is partly driven by
political events, and most importantly by political
stability. Stability of policies, and the creation and
maintenance of the appropriate environment, plays
a significant role in promoting the appropriate
environment for firms to prosper.
 Socio-political developments
(Continued)
• First, firms and entrepreneurs need to be able to
claim and defend their property rights.
• Second, they need to be able to establish
contracts that are legally enforceable, and to be
able to do so at a reasonable cost and within a
reasonable timeframe.
• The World Bank’s Doing Business survey
estimates the average time it takes to enforce a
contract through the law courts, and it is easy to
see the considerable differences between
countries.
Discussion
Can we make
a
globalisation
that works?
 Can we make a
globalisation that
works?

Video
 Next week on GBS

1. Read Chapter 1: Introduction to Global Strategic

Management, pp. 1-33;

2. Prepare discussion questions 1-6, pg. 29;

3. Read Closing case “Walmart vs. LVMH” case study pp. 29-31
& answer both questions at the end of the case study.