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Tirpude Institute of Management Education: Impact of Deepfake On Social Media

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26 views

Tirpude Institute of Management Education: Impact of Deepfake On Social Media

Uploaded by

khushid0807
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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TIRPUDE INSTITUTE OF

MANAGEMENT EDUCATION
IMPACT OF DEEPFAKE ON SOCIAL MEDIA

PRESENTED BY:-
KHUSHI DESHBHRATAR
JYOTIRADITYA SINGH
WHAT IS DEEPFAKE?

Deepfake refers to the use of artificial intelligence to create


manipulated videos or images that appear real but are
actually synthetic. This technology has increasingly become
sophisticated, making it challenging to differentiate between
real and fake content.
HOW AND WHY IS
THIS HAPPENING? Computers are able to see (sensors, image
analytics) and hear (Siri, Alexa).

Machine learning becomes Artificial Intelligence


when the computer takes over the supervision
from the human. Based on knowledge and
running algorithms, computer software learns
and produces results. Results humans can take
for their decisions. (If they want to)

A self driving car or software writing scripts or,


the choice of images to create a new one:
Deep Fake
The former George Lucas’ company ILM (STAR WARS) calls this
procedure since the late 1970s:
Visual Effects (VFX).
Their latest most famous example is the manipulation of the age of
actors in Martin Scorsese’s movie
THE IRISHMAN
HOW DOES DEEPFAKE IMPACT SOCIAL
MEDIA?
1 Spread of Misinformation and Fake News 2 Threats to Privacy and Security

Deepfake videos can be used to Individuals may become targets of


spread false information, privacy breaches and malicious
influencing public opinion and activities due to the misuse of
trust in social media content. deepfake technology on social
platforms.
IS DEEPFAKE GOOD OR BAD?

ADVANTAGES DISADVANTAGES
1. LOW COST VIDEO CAMPAIGNS 1. SOCKPUPPETS
2. PROFESSIONAL TRAINING 2. POLITICS/SCAMMING
3. ART 3. BLACKMAIL
4. FINANCIAL SAVING 4. LACK OF AUTHENTICITY
ETHICAL CONCERNS AND POTENTIAL MISUSE

Ethical Dilemmas
• deepfakes raise ethical questions about the manipulation of
truth and the potential harm caused to individuals.

Misuse in political campaigns

political adversaries may exploit deepfake technology to tarnish the


reputation of opponents through fabricated videos.
Combatting Deepfake: Current Efforts and Future Solutions

Regulation Advanced Education and


Detection Tools Awareness
and Policies
Establishing laws Developing Informing the
and cutting-edge public about the
regulations to technologies to existence of
control the identify and deepfakes and
creation and remove their potential
distribution deepfake impact on social
of deepfake content from media.
content. social media
platforms.
CONCLUSION
In conclusion, deepfakes have the potential to be used for good or bad,
and it is up to us to determine how we use this technology. We must be
aware of its potential benefits and drawbacks, and take steps to
regulate its use to ensure that it is used ethically and responsibly. At the
same time, we must continue to invest in technology that can detect
deepfakes and prevent them from spreading false information or
causing harm.

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