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Exploring Decathlon's Retail Format and Assortment

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Paras Gupta
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267 views

Exploring Decathlon's Retail Format and Assortment

Uploaded by

Paras Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Exploring Decathlon's Retail

Format and Assortment


Understanding the Sporting Goods Giant
About Decathlon
Introduction to Decathlon
Retail Format Overview
Introduction to Decathlon's Retail Format
Decathlon's Assortment
Strategy
Introduction to Assortment Strategy
Data Overview - Sales
Trends
Graphical Representation of Sales Trends Over Time
Data Overview - Customer
Preferences
Analysis of Customer Preferences
Assortment Examples
Showcase of Product Assortment
Supply Chain and Inventory
Management
Overview of Supply Chain
Marketing and Promotion
Marketing Strategies for Assortment
Future Outlook
Emerging Trends in Sporting Goods Retail
Conclusion
Summary of Key Points
Q&A
Open Floor for Questions and Discussion
Decathlon Retail
Format

Created by
Your Name
Store Layout and Design

Space Utilization Visual Merchandising Customer Flow

Decathlon stores are designed to The store layout incorporates The layout is strategically
make efficient use of space, effective visual merchandising planned to guide customers
allowing for easy navigation and techniques, using attractive through different categories,
showcasing a wide range of displays to draw attention to ensuring a seamless and
products without feeling products and enhance the enjoyable shopping journey.
overcrowded. overall shopping experience.
Assortment Categories

Sports Gear
Sports Equipment Athletic Wear Accessories

Decathlon offers a diverse range The store provides an extensive In addition to the core
of sports equipment for various selection of athletic wear equipment and apparel,
activities, catering to both designed for different sports, Decathlon stores offer a variety
beginners and professional emphasizing comfort, of sports accessories such as
athletes. This includes items performance, and style. This footwear, protective gear, and
such as bicycles, camping gear, includes clothing suitable for gadgets to enhance the sports
and fitness equipment. running, yoga, swimming, and experience.
more.
Store Experience

Customer Service In-Store Services Interactive Zones

Decathlon stores prioritize The stores offer various in-store To engage customers, interactive
exceptional customer service, services such as equipment zones are integrated into the
with knowledgeable staff who maintenance, product store layout, allowing shoppers
are passionate about sports and customization, and sports event to test products, experience
can provide valuable guidance information, enhancing the virtual simulations, and
and advice to customers. overall shopping experience and participate in sports-related
customer satisfaction. activities.
Product Innovation

Research and
Testing and Feedback Development

The company actively involves Decathlon places a strong


sports professionals and emphasis on continuous
customers in the testing and research and development to
feedback processes, ensuring create innovative sports
that products are thoroughly products that are technologically
evaluated and refined before advanced, durable, and tailored
reaching the market. to meet the evolving needs of
athletes and sports enthusiasts.

Photos provided by Pexels


Sustainability Initiatives

Eco-Friendly Products Recycling Programs

Decathlon promotes The company actively supports


sustainability by offering a range recycling programs, encouraging
of eco-friendly and responsibly customers to return used or
sourced products, contributing unwanted sports equipment and
to environmental conservation gear for proper recycling and
and reducing the overall eco-friendly disposal.
ecological footprint.

Photos provided by Pexels


Conclusion

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