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Group12 SAF

The document discusses Zepto, an Indian quick commerce startup. It outlines Zepto's business model, competitors, strengths, and 5-year roadmap to triple revenue. The roadmap involves innovation and diversification in years 1-2, geographic and service expansion in years 3-4, and achieving long-term sustainability and leadership by year 5.

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Surya Chourasia
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34 views

Group12 SAF

The document discusses Zepto, an Indian quick commerce startup. It outlines Zepto's business model, competitors, strengths, and 5-year roadmap to triple revenue. The roadmap involves innovation and diversification in years 1-2, geographic and service expansion in years 3-4, and achieving long-term sustainability and leadership by year 5.

Uploaded by

Surya Chourasia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Strategy for

Tripling Revenue
Zepto in 5 years

Sachit Dixit- MBA23034


Hemant Kumar Sahu- MBA23019
Gulab Singh Choudhary-MBA23122
Ishan Saar Agarwal-MBA23067
Aastha Gayasia- MBA23154
Surya Chourasia-MBA23200
Zepto - founded in 2021

Company Zepto is a Mumbai-based quick commerce (q-commerce)

market is expected to reach $800 billion by 2025 Industry

Market Share Zepto has low market share of 1% only

Big Basket, Relaince JioMart, Blinkit, Amazon, Flipkart Competitors

Core-competency boasts a guaranteed 10-minute delivery window


• Hyper-fast Delivery (10-minute window) SWOT Relatively Limited Product Assortment
Operational Costs & Sustainability
• Strategic Dark Stores
Limited Market Presence
• Local Supplier Partnerships
• Strong Brand Recognition
• Aggressive Expansion Strategy
S W Dependence on Local Suppliers
Reliance on Technology

Strengths Weaknesses
S W

T O
Threats Oportunity
• Intense Competition
Growing Online Grocery Market
• Technological Risks
• Regulatory Challenges T 0 Market Expansion
Technological Innovation
• Delivery Logistics Challenges
Product and Service Innovation
Porter’s Five Forces
MODERTA MODERATE

Power of Threat of
Suppliers Substitute

Threats of New Competetive


Power of Buys
Entrants Rivalry
MODERATE HIGH HIGH
5-Year Roadmap

Innovation and Geographic and


Diversification Service Expansion

YEAR-2 YEAR-4

YEAR-1 YEAR-3 YEAR-5


Consolidation Deepening Long-Term
and Expansion Customer Focus Sustainability
and Growth and Leadership
VIRO Framework Strong Partnerships VI.
I. Unmatched with Local Suppliers
Delivery Speed
Proprietary Delivery VII
Network Optimization .
II.Strong Brand
Technology
Recognition

III User-friendly VIII


Strong Relationships
. Mobile App with Local Partners .

IV. Network of Data-driven Decision IX.


Dark Stores Making

V. 10-minute Delivery Skilled Delivery X.


Capability
Workforce
TPCB Analysis

01 Leveraging Local Preferences

02 Micro – Fulfilment Centres

03 Subscription Boxes with Local Focus

04 Pharmaceuticals & Over-the-Counter Delivery

05 Partnering with Green Businesses


THANK
YOU

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