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Lecture - Week 6 - Bringing It All Together - SWOT and TOWS - Part 2 - ToWS

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Lecture - Week 6 - Bringing It All Together - SWOT and TOWS - Part 2 - ToWS

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nguyenhyanhminh
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© © All Rights Reserved
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BUSI1633 – Strategy for Managers

Lecture -Week 6

Bringing it all together – Connecting the


Strategic Position Tools into
SWOT/TOWS – Part 2 – The TOWS
Analysis & Last Year’s Reports

Slide materials courtesy Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy, 10th edition ©Pearson Education Limited 2014
Learning outcomes
• Use the SWOT analysis to create a TOWS analysis of
strategic options also linked to topics in Weeks 6, 7 and
8.
• Review section 2 and 3 of the sample report

Use in Strategic
Position in
analysing your
case

Copyright © 2017, 2014, 2011 Pearson Education, Inc. All Rights Reserved
The SWOT Analysis
• You have identified 2-3 most important strengths,
weaknesses, opportunities and threats from your:

• PESTEL & Porter’s Five Forces analyses - Opportunities


and Threats

• Resources & Capabilities, and Stakeholders, Governance


and Culture analyses – Strengths and Weaknesses

Copyright © 2017, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Slide 2.5
1.5

The TOWS matrix


Use in Use in Use in
Strategic Strategic Strategy in
Position in Choices in Action in
analysing analysing analysing
your case your case your case

Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
The TOWS Analysis
• SO Strategic choices: Generate options that use the
strengths to take advantage of opportunities

• Identify a strength which could be used to enhance an


opportunity which was identified. In your narrative say
why the strength will enhance the opportunity and use a
academic citation to back it up.

• Begin to think about a strategy from Week 7 and 8 which


will be pursued from the points above identifying how it
will help, and any limitations and challenges
Copyright © 2017, 2014, 2011 Pearson Education, Inc. All Rights Reserved
The TOWS Analysis
• ST Strategic choices: Generate options that use the
strengths to avoid Threats

• Identify a strength which could be used to be used to


avoid a threats. In your narrative say why the strength will
prevent or minimise the impact of the threats and use a
academic citation to back it up.

• Begin to think about a strategy from Week 7 and 8 which


will be pursued from the points above identifying how it
will help, and any limitations and challenges

Copyright © 2017, 2014, 2011 Pearson Education, Inc. All Rights Reserved
The TOWS Analysis
• WO Strategic choices: Generate options that take
advantage of opportunities by overcoming weaknesses

• Identify a weaknesses if it is solved could be used to be


used to take advantage of an opportunity. In your
narrative say how resolving the weakness will allow the
organisation to take advantage of the opportunity and
use a academic citation to back it up.

• Begin to think about a strategy from Week 7 and 8 which


will be pursued from the points above identifying how it
will help, and any limitations and challenges
Copyright © 2017, 2014, 2011 Pearson Education, Inc. All Rights Reserved
The TOWS Analysis
• WT Strategic choices: Generate options that minimise
weaknesses and avoid threats.
• Identify a weakness which can be minimised and
simultaneously also a threat which can avoided. In your
narrative say how using the combination of the
minimised weakness and the threat that is avoid will
allow the organisation to respond to both and use a
academic citation to back it up.

• Begin to think about a strategy from Week 7 and 8 which


will be pursued from the points above identifying how it
will help, and any limitations and challenges
Copyright © 2017, 2014, 2011 Pearson Education, Inc. All Rights Reserved
The TOWS Analysis

• Analyse each of the four strategic options


generated from the TOWs by using the SAFe
analytic tool to identify the best strategy the
organisation should use

Copyright © 2017, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Slide 2.11
1.11

Review last years reports

• For this week’s tutorial :


• Review Sections 2 and 3 (under Sample
Reports section on Moodle) in sample
reports and grade each in terms of which of
depth of analysis and discussion of Section
2- Strategic Position (PESTEL, Porter’s
Five Forces, Resources, Capabilities,
Stakeholders, Governance and Culture and
VRIO), and SWOT and Section 3 - TOWS
analyses discussions
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Learning outcomes and next topic
• Use the SWOT analysis to create a TOWS analysis of
strategic options also linked to topics in Weeks 6, 7 and
8.
• Review section 2 and 3 of sample report

Next week we explore Strategic Choices’


Business Strategy
Copyright © 2017, 2014, 2011 Pearson Education, Inc. All Rights Reserved

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