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Activate Pitch Deck: WADHWANI FOUNDATION - Entrepreneur

The document provides guidance on key milestones for activating a venture including problem validation, defining customer personas, identifying competitors, creating a value proposition, and developing a business model. It also includes templates for sections on branding, positioning, marketing channels, funding needs, and valuation.

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Khyati Makwana
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225 views6 pages

Activate Pitch Deck: WADHWANI FOUNDATION - Entrepreneur

The document provides guidance on key milestones for activating a venture including problem validation, defining customer personas, identifying competitors, creating a value proposition, and developing a business model. It also includes templates for sections on branding, positioning, marketing channels, funding needs, and valuation.

Uploaded by

Khyati Makwana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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WADHWANI FOUNDATION | Entrepreneur

Activate
Pitch Deck

01
MILESTONE 4:
Activate
• The problem is a problem worth solving / opportunity worth pursuing (high pain intensity for the customer)
• The problem statement is well defined - crisp and succinct
• Problem validation done with verifiable evidence - 25 customers under b2c and 2 customers under b2b.
• The venture has identified and defined it's niche
• The venture has created a customer persona / multiple customer personas
• The persona captures the customer profile & behaviors - demographic, geographic, psychographic, buying behaviors etc.
• The venture can identify how the customer solves the problem today and the gaps in the existing alternatives.
• The venture has identified a market segment and the niche therein
• The venture has identified the competition - direct and indirect competitors
• The venture has identified the customer needs, pains and gains (Well made VPC)
• The venture has a compelling value proposition (See comment)
• Identify your customer's main problem.
• Identify all the benefits your product offers.
• Describe what makes these benefits valuable.
• Connect this value to your buyer's problem.
• Differentiate yourself as the preferred provider of this value.
• The venture has employed the right format of the Canvas and the business model tells a comprehensive story

• The business plan/basic financial plan (activate) instills confidence on the financial viability of the venture
• The venture has created a showcase-able prototype

• The venture has a clear direction of the top 2/3 GTM channels
• The venture has a articulated Positioning statement differentiable from competition
• The team has introduced themselves and have defined roles
• The team has explained why they are the best team to solve this problem 2

• The pitch deck looks well designed and there are minimal 'eye-catching' errors
Branding, Positioning & Channels
WADHWANI FOUNDATION | Entrepreneur

• Present here your brand name and logo

………………………………………………………………………..

• Present here your Positioning Statement

………………………………………………………………………..

• Present on the table below the channels and why you chose them

Market segment Channels Why this channel?

Early adopters: Justify why:

Clients:
Funding Plan
WADHWANI FOUNDATION | Entrepreneur

How much funds required to reach to the next level Funds utilization strategy (Details)
of the venture? • ?
• ? • ?
• ?
How much have been bootstrapped? If not, why ? • ?
• ? • ?
• ?
How much can be bootstrapped? • ?
• ? • ?
• ?
How much external funding required? If not, why? • ?
• ? • ?
Valuation
WADHWANI FOUNDATION | Entrepreneur

Valuation methods used Company Valuation (in dollars) How did you arrive at your
company’s valuation? On what
basis?

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Thank You!

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