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ADVANTAGES and Disad

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Luningning H. Pia
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21 views3 pages

ADVANTAGES and Disad

Uploaded by

Luningning H. Pia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ADVANTAGES/

STRENGTHS OF
QUALITATIVE
RESEARCH
 It adopts a naturalistic approach to its subject matter, which means that those involve in the research understand
things based on what they find meaningful.
 It promotes a full understanding of human behavior or personality traits in their natural setting.
 It is instrumental for positive societal changes.
 It engenders respect foe people’s individuality as it demands the researcher’s careful and attentive stand toward
people’s world views.
 It is a way of understanding and interpreting social interactions.
 It increases the researcher’s interest in the study as it includes the researcher’s experience or background
knowledge in interpreting verbal and visual data.
 It offers multiple ways of acquiring and examining knowledge about something.
DISADVANTAGES OR
WEAKNESS OF
QUALITATIVE RESEARCH
It involves a lot of researcher’s subjectivity
in data analysis.
 It is hard to know the validity or reliability
of the data.
 It is open-ended questions yield “data
overload” that requires long time analysis.
 It is time-consuming.

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