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2 - Models of Communication-Notes

The document discusses different models of communication including linear, transactional, and interactive models. The linear model involves a one-way process from sender to receiver. Transactional models involve an exchange of messages between sender and receiver who take turns. Interactive models involve a two-way exchange of ideas and messages between parties.

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JESSA NOQUILLA
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20 views

2 - Models of Communication-Notes

The document discusses different models of communication including linear, transactional, and interactive models. The linear model involves a one-way process from sender to receiver. Transactional models involve an exchange of messages between sender and receiver who take turns. Interactive models involve a two-way exchange of ideas and messages between parties.

Uploaded by

JESSA NOQUILLA
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Models of JESSA NOQUILLA ALOJADO

Communication
Subject Teacher
At the end of this lesson, you should be able to:

OBJECTIVES 1. identify the models of communication; and


2. differentiate the various models of
communication. EN11/12OC-Ia-3

M2_MODELS OFCOMMUNICATION 2
Models of There are varieties of communication
models by which the process can be

Communication understood.
Linear Communication Model
Is considered as a one-way
process where the sender is the only
source of the message, and the receiver
doesn’t give feedback or response.
The message signal is encoded
and transmitted through a channel with
the presence of noise. The sender is more
prominent in a linear model of
communication.

M2_MODELS OF COMMUNICATION 4
Types of Linear Communication Model

The Shannon-Weaver Model


(1949) depicts communication as linear
or one-way process. It is also known as
the mother of all communication
models.
It consists of five elements
namely: source (producer of message);
transmitter (encoder of message into
signals); channel (signals adapted for
transmission); receiver (decoder of
message from the signal); and
destination.
M2_MODELS OF COMMUNICATION 5
Types of Linear Communication Model

This model was developed by


communication theorist Harold D.
Lasswell (1902-1978) in 1948.
His model of communication
is also known as action model,
linear model or one way model of
communication and is regarded as
the most influential communication
model.

M2_MODELS OF COMMUNICATION 6
Types of Linear Communication Model

The first and earliest linear model is that of Aristotle, who was a
teacher of Rhetoric and even put up an academy to produce good
speakers.

M2_MODELS OF COMMUNICATION 7
Types of Linear Communication Model

In 1960, David Berlo postulated Berlo’s


Sender-Message-ChannelReceiver (SMCR)
Model of Communication from Shanon
Weaver’s Model of Communication (1949).
He described the factors affecting the
individual components in the communication
which makes the communication more
efficient.
This model also focuses on the
encoding and decoding which happens before
the sender sends the message and before the
receiver receives the message respectively.

M2_MODELS OF COMMUNICATION 8
Transactional Communication Model
Transactional Model of
communication is the exchange of
messages between sender and receiver
where each take turns to send or receive
messages.
Here, both “sender” and
“receiver” are known as
“communicators” and their role reverses
each time in the communication process
as both processes of sending and
receiving occurs at the same time.
M2_MODELS OF COMMUNICATION 9
Types of Transactional Communication Model

Dean Barlund proposed a


transactional model of communication in
1970 for the basic interpersonal
communication which articulates that
sending and receiving of messages happens
simultaneously between people which
popularly known as Barlund’s
transactional Model of Communication.
The Model has been further adapted
and reformed by other theorists as general
transaction Model. This model shifted from
the trend of linear model to dynamic and
two-way communication.
M2_MODELS OF COMMUNICATION 10
Interactive Communication Model
Interactive Model also known
as convergence model deals with
exchange of ideas and messages taking
place both ways from sender and
receiver and vice-versa.
The communication process take
place between humans or machines in
both verbal and non-verbal way.
This is a relatively new model of
communication for new technologies
like web.
M2_MODELS OF COMMUNICATION 11
Type of Interactive Communication Model

Wilbur Schramm is considered


the father of mass communication. He
asserts that communication can take
place if and only if there is an overlap
between the Field of Experience of the
Speaker and the Field of Experience of
the Listener.
Field of Experience are the things
that influence the understanding and
interpretation of message like culture,
social background, beliefs, experiences,
values, and rules.
M2_MODELS OF COMMUNICATION 12
Thank you!
See you next class!

M2_MODELS OF COMMUNICATION 13

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