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Communication and Globalization

The document discusses the concepts of globalization and communication. It defines globalization as the process by which people and goods move easily across borders. The document uses Starbucks as an example of a globalized company and discusses both benefits and criticisms of globalization.

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janelleallab15
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22 views

Communication and Globalization

The document discusses the concepts of globalization and communication. It defines globalization as the process by which people and goods move easily across borders. The document uses Starbucks as an example of a globalized company and discusses both benefits and criticisms of globalization.

Uploaded by

janelleallab15
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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communication

and

globalization
We live in an increasingly interconnected and
interdependent world.

Speaker name: ALLAB JANELLE,MAGUERRA ERICK,REYES YVETTE


LEARNING OUTCOMES

AT THE END OF TH LESSON,YOU SHOULD BE ABLE TO:


1.DEMOSTRATE KNOWLEDGE ABOUT GLOBALIZATION
AS AN ECONOMIC PHENOMENON.
2. DEMONSTRATE AN UNDERSTANDING OF THE IMPACT
OF GLOBALIZATION ON COMMUNICATION.
GLOBALIZATION
PHENOMENON
‘GLOBALIZATION’ and ‘GLOBAL’ are terms we often encounter today. these terms are
associated with realities outside the territories of nation-states.all countries are engaged in
globalization very few societies are unaffected by this phenomenon.because of this,we need to
understand exactly what it is, and more importanly,how it impacts communication

the following reading text provides information about globalization.


• reuters
• international monetary fund (IMF)
• paris agreement on climate change
• oxfam
WHAT IT IS GLOBALIZATION?
by alex gray (world economic forum 2017)

HOW GLOBALIZATION WORKS?

(1) in simple terms,GLOBALIZATION is the process by which people and


goods move easily across borders.principally, it’s an economic concept-the
integration of markets,trade and investments with few barriers to slow the flow
of products and services between nations.there is also a cultural element, as
ideas and traditions are tared and assimilated.
(2) globalization has brought many benefits to many people.but not to everyone.
STORM IN A CUP
(3) To help explain the economic side of globalization, let's take a look at the well-
known coffee chain Starbucks.
(4) The first Starbucks outlet opened its doors in 1971 in the city of Seattle. Today it has
15,000 stores in 50 countries. These days you can find a Starbucks anywhere, whether
Australia, Cambodia, Chile or Dubai. It's what you might call a truly globalized
company.
(5) And for many suppliers and jobseekers, not to mention coffee-drinkers, this was a
good thing. The company was purchasing 247 million kilograms of unroasted coffee
from 29 countries. Through its stores and purchases, it provided jobs and income for
hundreds of thousands of people all over the world.
(6) But then disaster struck. In 2012, Starbucks made headlines after a Reuters
investigation showed that the chain hadn't paid much tax to the UK government,
despite having almost a thousand coffee shops in the country and earning
millions of pounds in profit there.
(7) As a multinational company, Starbucks was able use complex accounting
rules that enabled it to have to use
HOW DID GLOBALIZATION HAPPEN?

One example is the Silk Road,


We might think of globalization when trade spread rapidly
as a relatively new phenomenon, between China and Europe via an
overland route. Merchants
but it's been around for centuries. carried goods for trade back and
forth, trading silk as well as gems
and spices and, of course, coffee.
WHAT DRIVES IT?
(10) Globalization has speeded up enormously over the last half-century, thanks to
great leaps in technology.
(11) The internet has revolutionized connectivity and communication, and helped
people share their ideas much more widely, just as the invention of the printing press
did in the 1Sth century. The advent of email made communication faster than ever.
(12) The container ships helped too. invention of enormous In fact, improvements in
transport generally - faster ships,
trains and airplanes - have allowed us to move around the globe much more easily.
WHAT GOOD ABOUT IT

• Globalization has led to many millions of people being lifted out of poverty. company
like Starbuck.
• For example, when a buys coffee from farmers in Rwanda, it is providing livelihood and
a benefit to the community as a whole. multinational company's presence overseas
contributes to those local economnies because the company will invest in local resources,
products and services. Socially responsible corporations may even invest in medical and
educational facilities.
• Globalization has not only allowed nations to trade with each other,
but also to cooperate with each other as never before. Take the Paris
Agreement on Climate Change, for instance, where 195 countries all
agreed to work towards reducing their carbon emissions for the greater
global good.
WHAT’S BAD ABOUT IT?
• While some areas have flourished, others have
floundered as jobs and commerce move elsewhere. Steel
companies in the UK, for example, once thrived, providing
work for hundreds of thousands of people. But when China
began producing cheaper steel, steel plants in the UK closed
down and thousands of jobs were lost.

• Every step forward in technology brings with it


new dangers. Computers have vastly improved our lives,
but cyber criminals steal millions of pounds
of pounds a year. Global wealth has skyrocketed, but so has global warming.
• While many have been lifted out of poverty, not everybody has benefited.
Many argue that globalization operates of the richest countries, with
mostly in the interests of the nOst of the world's collective profits flowing
back to them and into the pockets o of those who already own the most.
• Although globalization is helping to create more wealth in developing
countries, it is not helping to close the gap between the world's poorest
and richest nations. Leading charity Oxfam says that when corporations
such as Starbucks can legally avoid paying tax, the global inequality crisis
Worsens. the words of the
• Basically, done wisely (in the International Monetary Fund) globalization
could lead to "unparalleled peace and prosperity." Done poorly, “to
disaster."
QUIZ TIME!!!
QUIZ GROUP 3
1 This term are associated with realities outside the territories of
nation states.
2. The term "Globalization is the process by which people and goods
moves easily across borders." Is given by?
3-4. We live in an increasingly _______ and __________world
5. The first starbucks outlet opened its doors in what year??
6.Where did first starbucks outlet opened its doors?
7. These days you can find a starbucks anywhere it's what you might
call truly ______ company.
8. In what year that the starbucks made headlines after reuters
investigation showed that the chain hadn't paid much tax to the uk
government?
9-10. This are the Terms that we that we often encounter today?
KEY TO CORRECTION
1. GLOBALIZATION
2.ALEX GRAY
3-4.INTERCONNECTED,INTERDEPENDENT
5.1971
6.SEATTLE
7.GLOBALIZED
8.2012
9-1O. GLOBALIZATION AND GLOBAL
PURPOSIVE
l

COMMUNICATION
THANK YOU
COMMUNICATION AND
GLOBALIZATION

GROUP 3

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