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29 views

For MM

Uploaded by

Aman Mahato
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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A CASE STUDY ON

PRESENTED BY:-
o AMAN MAHATO
o SUBHA ARCHITA BISWAL
o SREEMAD P. PRADHAN
o AYUSHI SINGH
o SUVENDU ROUT
o DIBYAJYOTI KABI
Table of contents

01 02

INTRODUCTION CASE ANALYSIS


YOUTUBE IN 2014

03 04

BRANDS ON YOUTUBE CONCLUSIONS


01

INTRODUCTION
A ONLINE VIDEO STREAMING PLATFORM
A ONLINE VIDEO STREAMING PLATFORM
• YouTube Is A Free Video Sharing Website That Makes It Easy To Watch Online
Videos.
• It Was Launched On December 15, 2005, By Steve Chen, Chad Hurley, And
Jawed Karim.
• Other product of YouTube- YouTube Kids, YouTube Music, YouTube Premium,
YouTube Shorts ,YouTube TV
• YouTube is a source of earning for all kind of creators.
• A platform were people can showcase there talents and creativity.
YT ON 2014
• It was responsible for 20% off all internet traffic in north
America, Europe & Latin America.
• In mid-2013 YT announced Most popular original channel.
• T.V ad expected reach $66 billion in the U.S.
• Online Video ads was expected to reach $4 billion.
02

CASE ANALYSIS
YT ON 2014
TELEVISION ADVERTISING WORKS
Television Advertising Space
• Primary National TV Networks – CBS,NBC,FOX,ABC,CW.
• Network station generated revenue by selling Airtime.

Television Audience Size measurement


• Audience size determine the rate advertisers are willing to pay for
airtime.
• A programs rating reflected the percentage of household tuned to a
program.
TELEVISION ADVERTISING WORKS

TV ads were targeted


• YouTube allow advertisers to target viewers more precisely
whereas TV can only access third party survey.
TV ads effectiveness
• Testing an ads effectiveness depended on what sort of impact
the ad was intended to have.
The effectiveness of the former was generally assessed via
recall ,recognition and attitude survey
How YouTube Advertising worked

TYPES OF
CHANNEL :-
• STANDARD USER
A Standard YT user channel is free of charge.

• BRAND CHANNELS
Offered only to brands for the purpose of corporate
branding.
How YouTube Advertising worked

TYPES OF
CHANNEL :-
• CUSTOM BRAND CHANNEL
Paid from of channels offered to brand for there
promotional activities.

• ORIGINAL CONTENT CHANNELS


To control the duplicity of the content and for the
longer viewing.
ADVERTISING ON
YOUTUBE
Advertising on youtube
Non video Advertisings :-
• It’s use Google AdWords'.
• It uses Banner Ads
Transparent Overlay ads
Text ads
Advertising on youtube
Types of video Ads:- • Skippable
• Non-Skippable
• Since 2011, CPMs on popular video sites — among them, YouTube - had fallen by about
one-third - from June 2012 to April 2013, according to research firm Tube Mogul.
• pre-roll video CPMs decreased from an average of $9.35 to $6.33 during this period.

• At the 2013 upfront, partially in response to falling CPMs, YouTube decided that,
rather than allow CPMs to fall even further, the company would reduce the minimum
price charged for the sponsorship of the most popular original- content channels to $1
million.36
A. Brands on YouTube:-

Types of content
1. Brand related content
2. User created content
• Red bull
● It is a energy drink company with a
strong market hold of 83%.
● 25% revenue invested back for
marketing for content production.
● Channels or redbull- Infiniti redbull
racing, Redbull BC One
and Red Bull Music

Brands Experience on • Cover girl


YouTube ● American cosmetic brand owned by
Procter & gamble.
● YouTube channel has 17k
subscriber and a total of 8 million
views 6m views of 6 videos and
rest 156 videos for
rest of the views.
● most of the views comes from user
by the step by step tutorial videos
• L’Oreal
● A French origin, L’Oreal was the largest cosmetic
company and beauty products company.
● Collaboration with YouTube for destination
beauty channel.
● In 2011 L’Oreal made a deal with demand media
to produce short beauty tutorial videos• Phan has
got 5 million subscriber and 817 million views
with just 33 videos

Brands Experience on
YouTube • Lego
● It is a beloved brand of colorful interlocking building
blocks it is the largest toy maker in the world.
● segments like Lego friends for girls, Lego city for 5-15 yrs.
old and Lego mind storm for older user • Lego YouTube
channel has 2k videos with 220k subscriber and 119m
views.
● most viewed Lego video is 14 minute Michael Jackson
thriller with 7 m views and 2 minute video of Star
Wars with 10m views
WOULD BRAND FOLLOW YOUTUBE
• YouTube was clearly trying to capture some of the $66 billion spent
annually on TV advertising.
• Would these combined actions work to retain viewers for a longer time who
would, as a result, watch ads?
• Should top brands consider moving more of their TV ad budgets to YouTube?
• what should their YouTube content strategy be in regards to use of (1) channels,
(2) paid advertising space, and (3) different types of branded content?
CONCLUSION:-

Yes, YouTube was a successful platform for promoting brands. Its become
Very popular among the young generation to promote there talent.
It’s also a best earning platform.
THANK YOU

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