IMPORTANT NOTICE

Access to the following materials, for educational purposes, is

granted to G.O.A.T. Webinars members only.

Rapid Crush, Inc. retains all rights to the material as specified in the
license terms.

Sharing any of the following materials, in whole or in part, is strictly

prohibited.
 DISCLAIMER AND TERMS OF USE AGREEMENT

The author and publisher of this PDF and the accompanying materials have used their best efforts in preparing this PDF. The author and publisher make no representation or warranties with respect
to the accuracy, applicability, fitness, or completeness of the contents of this PDF. The information contained in this PDF is strictly for educational purposes. Therefore, if you wish to apply ideas
contained in this PDF, you are taking full responsibility for your actions.

EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND ITS POTENTIAL. EVEN THOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONE CAN WRITE
THEIR OWN CHECK IN TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS.
EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON
USING OUR PRODUCT, IDEAS AND TECHNIQUES. WE DO NOT PURPORT THIS AS A "GET RICH SCHEME."

ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPON REQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS
CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS
SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. NOR ARE WE RESPONSIBLE FOR ANY OF
YOUR ACTIONS.

MATERIALS IN OUR PRODUCT AND OUR WEBSITE MAY CONTAIN INFORMATION THAT INCLUDES OR IS BASED UPON FORWARD-LOOKING STATEMENTS WITHIN THE MEANING
OF THE SECURITIES LITIGATION REFORM ACT OF 1995. FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS. YOU CAN IDENTIFY
THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS SUCH AS "ANTICIPATE," "ESTIMATE,"
"EXPECT," "PROJECT," "INTEND," "PLAN," "BELIEVE," AND OTHER WORDS AND TERMS OF SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL
EARNINGS OR FINANCIAL PERFORMANCE.

ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY
FACTORS WILL BE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR
ANYBODY ELSES, IN FACT NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR MATERIAL.

The author and publisher disclaim any warranties (express or implied), merchantability, or fitness for any particular purpose. The author and publisher shall in no event be held liable to any party for
any direct, indirect, punitive, special, incidental or other consequential damages arising directly or indirectly from any use of this material, which is provided "as is", and without warranties.

As always, the advice of a competent legal, tax, accounting or other professional should be sought.

The author and publisher do not warrant the performance, effectiveness or applicability of any sites listed or linked to in this PDF. All links are for information purposes only and are not warranted
for content, accuracy or any other implied or explicit purpose.

This PDF is copyrighted by Rapid Crush, Inc. and is protected under the US Copyright Act of 1976 and all other applicable international, federal, state and local laws, with ALL rights reserved. No
part of this may be copied, or changed in any format, sold, or used in any way other than what is outlined within this PDF under any circumstances without express permission from Rapid Crush,
Inc.
 STEP

HOOK
1

S
 WHAT’S A HOOK?

Gains immediate attention

Gains favorable attention

Gains maximum qualified attention

In a way that increases eventual purchasing

THE 7 BEST HOOKS
and 7 additional “edge case” hooks
 HOOK ELEMENTS

Novel Dramatic

Shocking Unpredictable

Engaging Bold

Controversial Emotional

Specific Urgent

Exciting Topical
 KEY HOOK TYPES

1. Pop Quiz
2. Pitch Upfront
Other Hooks
3. Fortune Teller Pain, Pain, Pain
Left Field
4. Hype… but true!? Intriguing Question
Pressure Cooker
Recent Development
5. Tall Task Fill in the Blanks
Between Us
6. Immediate Expectation
7. Benefit, Benefit, Benefit
 #1 POP QUIZ

Interaction

Fast Paced Allows you to address objections and make claims

that are more believable than just outright saying
them
Objections

Benefits
YOUTUBE SECRETS
YOUTUBE SECRETS
YOUTUBE SECRETS
YOUTUBE SECRETS
YOUTUBE SECRETS
YOUTUBE SECRETS
YOUTUBE SECRETS
YOUTUBE SECRETS
YOUTUBE SECRETS
ANOTHER
EXAMPLE
PRODUCT ECLASS
PRODUCT ECLASS
PRODUCT ECLASS
PRODUCT ECLASS
PRODUCT ECLASS
PRODUCT ECLASS
PRODUCT ECLASS
PRODUCT ECLASS
PRODUCT ECLASS
PRODUCT ECLASS
 Slide 13

CAN BE DELAYED
 #2 PITCH UP FRONT

Safer (?)

Easier My friend Dr. Alan Barnard:

“Impossible unless…”

Unique
WP MONSTER
WP MONSTER
WP MONSTER
LAUNCHPA
D
LAUNCHPA
D
LAUNCHPA
D
LAUNCHPA
D
COPY ECLASS
COPY ECLASS
COPY ECLASS
Can be the whole
frame
 Slide 15

CAN BE DELAYED
 #3 FORTUNE TELLER

Universal

Simple
Everyone wants to know their
future.
Sets up sale

Objections
AFFILIORAMA
AFFILIORAMA
AFFILIORAMA
AFFILIORAMA
AFFILIORAMA
easier?
AFFILIORAMA
AFFILIORAMA
AFFILIORAMA
 #4 HYPE BUT TRUE!?

Hype is amoral

Intrigue The bigger the claim the more

attention.

Clickbait
ASM3
ASM4
ASM4
ASM4
ASM4
ASM4
ASM4
ASM4
ASM4
ASM5
ASM5
ASM5
ASM5
 #5 TALL TASK

Dramatic

Attacks resistance Everyone loves a challenge.

Mission based
SECRETS OF CLOSING THE SALE
SECRETS OF CLOSING THE SALE
SECRETS OF CLOSING THE SALE
SECRETS OF CLOSING THE SALE
SECRETS OF CLOSING THE SALE
SECRETS OF CLOSING THE SALE
SECRETS OF CLOSING THE SALE
SECRETS OF CLOSING THE SALE
 #6 IMMEDIATE EXPECTATION

Shared experience

Topical
Sometimes it’s okay to go for
the jugular.
Lot to cover

Sets tone
GENIUS WEBINARS
GENIUS WEBINARS
GENIUS WEBINARS
GENIUS WEBINARS
GENIUS WEBINARS
AMAZING.COM PRO
AMAZING.COM PRO
AMAZING.COM PRO
AMAZING.COM PRO
PRODUCT ECLASS BRASIL
PRODUCT ECLASS BRASIL
PRODUCT ECLASS BRASIL
PRODUCT ECLASS BRASIL
 #6 BENEFIT, BENEFIT, BENEFIT

Done > Better

Hope then pain Sometimes it’s okay to go for

the jugular.

Urgent tone
EASY OFFLINE FORMULA
EASY OFFLINE FORMULA
MOBILE PRO
MOBILE PRO
QR CONTROL
QR CONTROL
QR CONTROL
QR CONTROL
LINKEDINCEPTION
LINKEDINCEPTION
LINKEDINCEPTION
 OTHER HOOKS

Pain, Pain, Pain [The Wholesale Formula]

Left Field [The Consumables System]

Intriguing Question [OMG Project Breakthrough]

Pressure Cooker Scenario [Social Covers]

Recent Development [Ramp Engine Webinar.key] & [Ultimate Social Challenge]

Fill in the blanks [One Stop Shop]

Keep It Between Us [OMG Project Juggernaut]

 HOW TO CREATE YOUR HOOKS

Swipe from mine

Seek context specific

Combine hook “parts”

Work backwards
 WORK BACKWARDS

The Plan I didn’t have a product in search of a

hook. I had a hook before I had a product.

Launchpad exclusivity and a massive supply and

demand skew. What more could you want?

Ramp Engine Proof before product.

 OTHER CONSIDERATIONS

Hooks are more important for the replay

The hook to get them to the webinar doesn’t

have to be the same as the webinar hook

Calibration
 BOTTOM LINE

I spend a lot of time on the hook

I try to create the hook before the product or

the webinar

But when I started, I kept it simple