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Module 4

The document discusses different types of research methods used in business, including primary and secondary research. Primary research involves collecting original data through methods like observation, interviews, surveys. Secondary research uses already existing data from internal and external sources.

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Sahil Pawar
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10 views

Module 4

The document discusses different types of research methods used in business, including primary and secondary research. Primary research involves collecting original data through methods like observation, interviews, surveys. Secondary research uses already existing data from internal and external sources.

Uploaded by

Sahil Pawar
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BUSINESS RESEARCH

METHODS
Prof.Radhika Kiran Kumar
Indira Institute of Business Management
2

Primary and Secondary


data
3

Data Sources
Primary
research

Secondary
research
4

Primary research
» Primary research refers to research that has
involved the collection of original data specific to
a particular research project
» When doing primary research, the researcher
gathers information first-hand rather than relying
on available information in databases and other
publications.
5

Types of Primary data


Observation
method
Primary Personal
Interview
Telephonic
interview

Mail survey
Observation Method

» The investigator or researcher will collect the data through personal


observation.
» It is a time consuming and costly approach.
Personal Interview
» Is a survey method of data collection which
employs a questionnaire
 Door-to-door inteview
 Executive interview
 Mall intercept interview
 Self-administered interview
 Purchase intercept technique
Telephonic Interview

» It is a cost effective and dominant data collection


method.
9

Mail Survey
» Questionnaires are mailed to potential
respondents who in turn fill and return .
Questionnaire design
» Identification of research issues
» Formulation of question and format
» Question wording
» Sequence of questions
» Pre-testing
» Review
Format of questions

» Open-ended questions

» Close-ended questions
12

Secondary research
» Secondary research is a research method that
involves using already existing data.

» Existing data is summarized and collated to


increase the overall effectiveness of research.
Secondary data
Sales records

Marketing
Activity

Internal Cost
Sources Information
Secondary
Data Distributor
External
reports and
Sources
feedback

Customer
feedback
14

THANKS!
Any questions?

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