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Englishbigdata 210727080650

The document discusses big data and descriptive analytics. Big data refers to large volumes of structured, unstructured, and semi-structured data that is too large to process using traditional methods. Descriptive analytics involves analyzing historical data to gain insights through data aggregation, mining, visualization, and reporting on key performance indicators.

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Abegail Sato
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20 views18 pages

Englishbigdata 210727080650

The document discusses big data and descriptive analytics. Big data refers to large volumes of structured, unstructured, and semi-structured data that is too large to process using traditional methods. Descriptive analytics involves analyzing historical data to gain insights through data aggregation, mining, visualization, and reporting on key performance indicators.

Uploaded by

Abegail Sato
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BIG DATA

is a branch of business intelligence


(BI) that focuses on analyzing
historical data to gain insights into
DESCRIPTIVE past events and understand
patterns, trends, and relationships
within the data. It involves the use
ANALYTICS of various statistical and data
visualization techniques to
summarize and present the data in
a meaningful way.
WHAT IS BIG DATA?

 Big Data refers to a huge volume of


data, that cannot be stored and
processed using the traditional
computing approach within a given time
frame.
EXAMPLE OF BIG DATA?
 For example, if we try to attach a
document that is 100 megabytes in size
to an email, we would not be able to do
so. As the email system would not
support an attachment of this size.

 Therefore this 100 megabytes of


attachment concerning email can be
referred to as Big Data.
 Big data Analytics is a process to extract
meaningful insight from big such as
hidden patterns, unknown correlations,
market trends and customer preferences

WHAT IS BIG DATA


ANALYTICS?
TYPES OF BIG DATA ANALYTICS
Structured Data

Unstructured Data

Semi-Structured Data
Structured Data refers to the data
that has a proper structure
associated with it. For example, the
data that is present within the
databases, the CSV files, and the
excel spreadsheets can be referred
to as Structured Data.

STRUCTURED DATA
Un-Structured Data refers to the
data that does not have any
structure associated with it at all. For
example, the image files, the audio
files, and the video files can be
referred to as Un-Structured Data.

UNSTRUCTURED DATA
Semi-Structured Data refers to the
data that does not have a proper
structure associated with it. For
example, the data that is present
within the emails, the log files, and
the word documents can be referred
to as Semi-Structured Data.

SEMI-STRUCTURED DATA
CHARACTERISTIC
S OF BIG DATA
Big Data is categorized into 3 important characteristics.
 Volume
 Velocity
 Variety
Volume Velocity Variety
Variety refers to the
Volume refers to the Velocity refers to the different types of data
amount of data that is speed at which the data that is getting
getting generated. is getting generated. generated.
Big data provides organizations with
the opportunity to extract valuable
insights and make data-driven
decisions.
Descriptive analytics plays a crucial

BIG DATA role in analyzing big data by helping


businesses understand what has
happened in the past. It involves
techniques such as data aggregation,
data mining, and data visualization to
provide a comprehensive view of
historical data.
ASPECTS OF
DESCRIPTIVE
ANALYTICS
DATA AGGREGATION
Descriptive analytics involves aggregating large volumes of data from various
sources into a unified view. This process often requires data integration and
cleansing to ensure data quality and consistency.
DATA MINING
Data mining techniques explore and discover patterns, correlations, and trends
within the data. These techniques involve applying statistical algorithms and
machine learning methods to identify meaningful insights.
Descriptive analytics employs data visualization techniques to present
complex data in a visual format, such as charts, graphs, and dashboards.
Visual representations help stakeholders understand the data more easily and
derive insights quickly.

DATA VISUALIZATION
KEY PERFORMANCE
INDICATORS (KPIS)
Descriptive analytics helps define and track KPIs, which are measurable metrics that
reflect the performance of a business or specific areas within it. By analyzing historical
data, organizations can identify trends and patterns related to KPIs and assess their
performance over time.
REPORTING:
Descriptive analytics facilitates the creation of reports that summarize historical
data and present key findings. These reports can be regularly generated and
distributed to stakeholders to provide insights into past performance and inform
decision-making.

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