UNDERSTANDING

SOCIAL MEDIA
SENTIMENT ANALYSIS

Done by :
Rahul MS
R B Thanga Nites
Data Science Lifecycle
• The data science lifecycle provides a structured
approach for building and deploying
recommendation systems.
• Key stages involved:
• Setting the research goal: Define the problem
and desired outcomes.
• Retrieving data: Acquire relevant data
sources.
• Data preparation: Clean, transform, and
format the data.
• Data exploration: Analyze and understand the
data characteristics.
• Data modeling: Develop and train the
recommendation algorithm.
• Presentation & automation: Evaluate, present,
and deploy the system.
Setting the Research Goal
• Determine why you are conducting sentiment analysis on social media.
• Determine the methodologies and tools you'll employ for sentiment analysis.
• Establish criteria for validating and evaluating the accuracy of your sentiment
analysis.
• Explore potential applications of your sentiment analysis findings. How might the
insights gained be useful for businesses, policymakers, marketers, or researchers?
Retrieving Data
• Know your goals and KPIs
• Track platform-specific social data
• Set up a social listening program
• Ensure you comply with the rules
• Focus on personalization
Data Preparation
• Common data preparation tasks:
• Holding missing values
• Recognizing and correcting inconsistencies
• Feature engineering (creating new features from existing data)
• Data normalization (scaling features to a common range)
Data preparation ensures the quality and consistency of the data used to train the
recommendation model. Addressing missing values, inconsistencies, and
implementing appropriate feature engineering techniques are necessary steps in this
process.
EXPLORATORY DATA ANALYSIS
• Descriptive Statistics: Compute and analyze basic statistics (mean, median, standard deviation) to describe
the central tendencies and variations in the data.
• Data Visualization: Utilize charts, graphs, and plots to visually represent data distributions, relationships,
and potential patterns.
• Correlation Analysis: Examine correlations between variables to identify potential factors influencing the
healthcare outcome of interest.
• Outlier Detection: Identify and handle outliers that may affect model performance, using statistical or visual
methods.
Data Exploration
• Analyze social media patterns.
• Employing visual tools for treatment to illustrate the illness of the
patient.
• Identifying disease and helps to cure the patients by providing health services.
Data exploration helps uncover hidden patterns and trends within the data. This
knowledge is crucial for selecting appropriate recommendation algorithms and
tailoring the system to specific patient segments and healthcare services.
 Data Modelling
• Two common recommendation approaches:
• Collaborative filtering: Collecting and combining diverse healthcare datasets
for predictive analysis and also enhance the accuracy and relevance of
predictive healthcare analysis.
• Content-based filtering: Personalizing healthcare recommendations based on
individual patient attributes and medical history and also enhancing
healthcare service delivery through recommendations.
This hybrid approach can leverage the strengths of both methods to generate more
comprehensive and accurate recommendations.
Evaluation
• Assess the effectiveness of the healthcare system using relevant metrics:
Evaluation Criteria: Assessing predictive model accuracy, sensitivity, and specificity
for reliable healthcare predictions.
Cross – Validation: Ensuring the robustness and generalizability of predictive
healthcare models through cross-validation. techniques.
Service Requirement:- Measures Health care services with recommendations to
fight with particular disease.
Evaluating the Health Predication’s performance is essential for identifying areas
for improvement and ensuring it meets the desired outcomes. Choosing appropriate
techniques and monitoring them over time helps track the effectiveness of the
systems .
Presentation & Automation
• Communicate the findings and insights gained from the data analysis and
modeling process.
• Visualize results using clear and informative presentations.
• Consider deploying the recommendation system as a service for continuous
operation and integration with the e-commerce platform.
• Effectively presenting the results of the healthcare recommendation system
project is crucial for health care purpose and ensuring successful implementation.
Utilizing clear visualizations and concise communication strategies helps convey
the system's value and potential impact. Additionally, exploring options for
automating the recommendation process can streamline operations and ensure
ongoing effectiveness.
Conclusion
• Implementing automated reporting systems for seamless dissemination of predicative
healthcare insights show that we can easily cure the disease as soon as possible.
• By following the data science lifecycle and leveraging insights from research,
healthcare organizations can develop effective recommendation systems that cater to
patients health check ups.
Implementing a data-driven recommendation system can be a powerful tool for health
care platforms to personalize the health chcekup and health treatment experience,
increase patients engagement, and ultimately drive proper health check up. By
following a structured approach and incorporating valuable research findings, health
care organizations can create recommendation systems that provide targeted
suggestions, improve patients health satisfaction, and achieve their strategic
objectives.
References
Data Preprocessing Techniques for Healthcare Data Mining" by Bellazzi and Zupan (2008) - This paper
discusses data preprocessing techniques for healthcare data mining, including methods for handling missing
values, noise, and outliers in predictive modeling tasks.
A Survey of Collaborative Filtering Techniques" by Ricci et al. (2011) - This survey paper provides an
overview of collaborative filtering techniques, including user-based and item-based approaches, and their
applications in recommendation systems, including healthcare.
Data-driven Decision Support Systems in Healthcare" by Geisler et al. (2018) - This article discusses the
role of data-driven decision support systems in healthcare, including predictive analytics applications for
clinical decision-making and healthcare management. (Journal: Journal of Medical Systems)
Exploratory Data Analysis in Healthcare Data" by Shah et al. (2018) - This paper presents techniques for
exploratory data analysis in healthcare data, including visualization methods and statistical approaches to
uncover patterns and insights. (Journal: Journal of Biomedical Informatics)
Predictive modeling of hospital readmission rates: A nationwide cohort study" by Hasan et al. (2010) - This
study applies predictive modeling techniques to identify factors associated with hospital readmissions,
providing insights into readmission risk prediction and prevention strategies. (Journal: JAMA)
THANKS!