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10 views

On Internship File

Uploaded by

Ameen Ahmad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Customer Satisfaction

Towards
Raw Material Assistance Scheme of NSIC
By : AMEEN AHMAD
Raw Material Assistance Scheme

 OBJECTIVES.

 BENEFITS.
NATIONAL SMALL INDUSTRIES CORPORATION LTD.
(NSIC)

 ABOUT THE ORGANISATION

 AIM

 MISSION

 VISION
Customer Satisfaction

 DEFINATION

 IMPORTANCE

 IMPACT ON NSIC
Research Methodology

 TYPES OF RESEARCH
• Descriptive research
• Exploratory Research

 TYPES OF DATA
• Primary Data
• Secondary Data

 TECHNIQUE OF DATA COLLECTION


• Questionnaires
Universe of study

 Sample Area : NSIC, Delhi


 Sample Unit : SSI’s in Delhi
 Type of research : Descriptive.
 Sample Size : 50
 Sample Area : NSIC, Delhi
 Sample Unit : SSI’s in Delhi
 Methods Used : Questionnaire
 Questionnaire Type : Close ended questions
 Sampling Technique : Convenience Sampling
 Data Collection : Primary Data and Secondary
Data
FINDINGS
 Most of the respondents were not aware about Raw Material Assistance scheme provided
by NSIC.

 Half of the customer’s (SSIs) thinks that the schemes provided by NSIC are not satisfactory
and half are satisfied with the scheme.

 Most of the customer's (SSIs) thinks the interest rate is not reasonable.

 Most of the customer’s thinks that the process charge is very high.

 Most of the customer’s (SSIs) thinks that the schemes provided by NSIC are not creating a
major impact on their business.

 Most of the customer's think that the assistance timing is slow.


Suggestions
 NSIC should make more efforts to spread the awareness about its Raw Material
Assistance scheme through newspaper, internet, T.V. or other electronic media.

 NSIC should decrease the rate of interest on the Raw Material Assistance scheme.

 NSIC should decrease the process rate under Raw Material Assistance and as
well as simplify documentation process.

 NSIC should be providing the Raw Material Assistance to SSI’s as soon as


possible.

 Provide special incentives for encouraging larger flow of Venture Capital &
Private Equity funds into the sector.
CONCLUSION
 Company may adopt more aggressive marketing to create more awareness amongst the
mass

 To tackle the huge need of their services all over and to reduce the lead time of the delivery
of their service.

 Having new RMA software installed, company can now have better and efficient
grievances handling system when it comes to the customers

 Members are having less awareness about the scheme, and it is important for the marketing
staff to educate them.

 The company should expand its advertising so that more customers get to know about the
firm and its services for MSME units.

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