Forward Plan: Weeks 8 - 10

Competitive Financial Risk &

Advantage 01 02
Reward

Case Studies & Workplace

Businesses Requirements
09 04
 Week 8
Competitive & Comparative Advantage
Why does it exist? How is it beneficial?
 01
Competitive Advantage
The importance of meeting
consumers demands
Getting Started
Track with me: As we know, our wants and desires are infinite.
From cars, to shoes, to PlayStation or Xbox games, the demand to
produce all these goods is forever increasing.

Discuss: Is it possible for Australia to produce ALL of these goods

ourselves?

Task 1: Make a list of all the goods you have wanted over the last
two weeks (minimum 5).
Getting Started
Now that you have your list of goods, your second task is to identify some key
countries where that good is famously produced

Examples:

- If I desire pasta, pizza or ice-cream I may go to Italy

- If I desire a coffee I may go to Brazil or Columbia

- If I desire sushi I may go to Japan

- If I desire a sports car I may go to Germany

- If I desire a new laptop I may go to China

Getting Started
Now that you have your list of goods and where to produce or purchase them from, it is
now your job to pick one of your examples.

Your last task is to identify how businesses that sell that product in your country of
choice attracts consumers to their business compared to other businesses in that country.

Examples: Italy & Ice-cream

- Mr. Rajecki’s Gelato business has discounts! Three for Two deal on Ice-cream cones
sold on Friday.
- Mrs. Ostberg’s Gelato business claims to use only raw ingredients in her gelato and
is 100% gluten free!
What is Competitive Advantage?
Kuhm – peh – tuh – tuhv / Uhd – vaan – tuhj

Definition: a condition or circumstance that puts a company in a favourable

or superior business position.

Used in a sentence: A competitive advantage gives a business the ability to

outperform other similar businesses in a market.

Examples: Dominoes offering a lower price on value range pizzas to attract

more consumers to their products, or Puma fuel stations offering discounts for
RAC members only.
 Gaining a Competitive Advantage
There are FIVE (5) main ways businesses can gain a competitive advantage over other businesses in the
market:

1. Better pricing (eg. Discounts and deals)

2. Making consumers aware of the product/service (eg. Advertising)

3. Better quality or perceived quality (eg. Using cotton or leather)

4. Showing Corporate Social Responsibility [CSR] (eg. Environmentally friendly)

5. Being responsive to consumer needs (eg. Good customer service)

Johnson & Johnson corporate responsibility
Better Pricing Examples
 Learning Task

Task 1 Task 2
Outline how you will set your
Create a businesses that sells one of
business apart from the rest of the
the following products:
businesses in class
Fruit
Hint:
Mobile Phones
Shoes Look at the notes on 5 ways to gain
Car Washing Services a competitive advantage
Daily Review - Reteach
Definition: a condition or circumstance that puts a company in a favourable
or superior business position.

5 Ways to Gain a Competitive Advantage

• Better prices
• Advertising your product/service
• Better quality or perceived quality
• Showing Corporate Social Responsibility
• Being responsive to consumer’s needs
Daily Review - Retrieve
Using the examples below, match the example/scenario to each of the FIVE (5)
ways to gain a competitive advantage:

Examples:
• Dominoes offering a lower price on value range pizzas
• Johnson & Johnson using renewable energy for production
• Telstra moving their customer service centre to Australia
• Kathmandu having a reputation for high quality hiking gear
• Coca – Cola spending $4 billion a year on advertising
Daily Review - Apply
Explain to the class how the business you created is the most competitive for
your chosen product. Ensure you mention how your business has a competitive
advantage in one of the following:

• Better prices
• Advertising your product/service
• Better quality or perceived quality
• Showing Corporate Social Responsibility
• Being responsive to consumer’s needs
Gaining a Competitive Advantage

Mercury is the closest planet to the Mercury takes a little more than 58
Sun and the smallest one in the entire days to complete its rotation, so try to
Solar System. Contrary to popular imagine how long days must be
belief, this planet's name has nothing there! The temperatures are
to do with the liquid metal extremely high, only bested by those
on planet Venus
Mercury was, instead, named after
the famous Roman messenger god Mercury has been deemed to be non-
Mercurius habitable for humans
Here are three important ideas

Mercury Venus Mars

Mercury is the closest planet Venus has a beautiful name Despite being red, Mars is
to the Sun and the smallest of and is the second planet from actually a cold place. It’s full
them all the Sun of iron oxide dust
Divide the content in four ideas

Mars Venus
Mars is actually a very Venus has extremely high
cold place temperatures

Jupiter Saturn
Jupiter is the biggest Saturn is a gas giant and
planet of them all has several rings
Reviewing concepts is a good idea

Mars Venus Neptune

Mars is actually a very cold Venus has extremely high Neptune is the farthest planet
place temperatures from the Sun

Mercury Saturn Jupiter

Mercury is the closest planet Saturn is a gas giant with Jupiter is the biggest planet
to the Sun several rings of them all
Awesome
words
 “This is a quote, words full of
wisdom that someone important said
and can make the reader get
inspired.”
—Someone Famous
A picture is worth a thousand words
A picture always
reinforces
the concept
Images reveal large amounts of data, so remember:
use an image instead of a long text. Your audience
will appreciate it
 Section 02
You can enter a subtitle here if you need it
 306,000
Big numbers catch your audience’s attention
9h 55m 23s
Jupiter’s rotation period

386,000 km
Distance between Earth and the Moon
Let’s use some percentages

75% 15% 25%

Mercury is the closest planet to Venus is the second planet Despite being red, Mars is a
the Sun from the Sun cold place
 Computer mockup

You can replace the image on the screen with your own work. Just right-click
on it and select “Replace image”
 Tablet mockup
You can replace the image on the
screen with your own work. Just
right-click on it and select “Replace
image”
Smartphone
mockup
You can replace the image on the
screen with your own work. Just
right-click on it and select “Replace
image”
This is a map

Mercury
It’s the closest planet to
the Sun

Venus
Venus is the second
planet to the Sun
A timeline always works well
01 02 03 04 05 06
Mercury Mars Saturn
Mercury is the Despite being red, It’s composed of
closest planet to Mars is a cold hydrogen
the Sun place and helium

Venus Jupiter Neptune

Venus is the second Jupiter is the Neptune is the
planet from the Sun biggest planet of farthest planet from
them all the Sun
Infographics are useful

About the topic

Earth Mars Jupiter

● Earth is the third ● Despite being red, ● Jupiter is a gas
planet from the Mars is actually giant and the
Sun cold biggest planet
● It’s the only planet ● It’s iron oxide dust ● It was named after
that harbors life what makes Mars one of the Roman
red gods
Organize your year
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Step 1

Step 2

Step 3

Step 1 Step 2 Step 3

Mercury is the closest planet Despite being red, Mars is a Jupiter is a gas giant and the
to the Sun very cold place biggest planet
You can use this graph

Mercury Venus Mars Jupiter Saturn

It’s 50% It’s 100% It’s 90% It’s 35% It’s 60%

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Our team

Gabrielle Blythe Diego Jones

You can speak a bit about this person You can speak a bit about this person
here here
03 Section

You can enter a subtitle here if you need it

Let’s try another diagram
1st step 2nd step

Mercury Venus Mars

It’s the closest planet to It’s the second planet Despite being red, Mars
the Sun and the smallest from the Sun. It’s terribly is actually a cold place.
one in the Solar System hot, even hotter than It’s full of iron oxide dust
Mercury
Organize your ideas!
Topic
● Mercury is the smallest planet of them all 01
● Neptune is the farthest planet from the Sun

Topic
● Jupiter is the biggest planet of them all 02
● Saturn is a gas giant and has several rings

Topic
● Earth is the planet on which we all live 03
● Despite being red, Mars is a cold place
Maybe this table works better!
It’s full of iron oxide dust Pros
Mars
It’s a cold planet Cons

It has a beautiful name Pros

Venus
It’s a very hot planet Cons

It doesn’t have a solid surface Pros

Jupiter
It’s a huge gas giant Cons

It’s an ice giant Pros

Neptune
It’s far from the Sun Cons
This can also help you!
Mercury Earth Mars
Mercury is the Earth is the third planet from the Despite being red,
closest planet to Sun and the only one that harbors Mars is actually
the Sun life cold

Topic 1 Main topic Topic 2

Venus Saturn Venus

Venus is the second It’s a gas giant with several rings. Jupiter is the
planet from the Sun It’s composed mostly of biggest planet of
hydrogen and helium them all
Thanks!
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yourwebsite.com

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