Invue

Business Plan
2015-2017
Alroumi Group

Kuwait
Strictly Confidential 28 Apr 2024
 Alroumi Group
Group Summary
 The Alroumi group consists of three companies, which are market
leaders in Kuwait.
1. Yousef Alroumi trading, was founded in Kuwait in 1994, and is the
first company of the group. Specialized in the cosmetic business
the company is present in Kuwait, Dubai, Beirut, and Saudi Arabia
with sales covering GCC and MEA in countries such as:Qatar,
Bahrain and Jordan.
2. In 1996, Alroumi and Rizk was founded. Alroumi and Rizk is
leading Interior design and exhibition stand design in Kuwait
servicing major financial institutes and Mobile Operators in Kuwait
as well as electronic retailers.
3. In 2009, Alroumi Solutions was established. Its main objective is to
provide ERP/POS and security solutions to retailers, restaurants
and convenience stores
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 Alroumi Group
…Continued Group Summary
 The Group is headed by Mr. Yousef Al Roumi as Chairman and
Chief Executive Officer. Mr. Yousef holds an MBA from Duke
University, U.S.A., and has over thirty years of work experience in
senior managerial positions, and is a prominent businessman in the
State of Kuwait.
 The Company employs 90 experienced staff members: 5 division
managers, 10 administration staff, 8 sales force staff, and 6 certified
Technical support staff, and 61 other staff members, with yearly turn
over of more than $7,820,000 between the three companies as
follow:
1. $4,500,000 : Yousef Alroumi Trading
2. $3,000,000: Roumi & Rizk
3. $320,000: Alroumi solutions

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 Alroumi Group

Our Mission
 We take great pride in our history and the values we stands for. We are committed to
professionalism, excellence, value, and that is found in all of our services. The
success of our group is rooted in our drive to provide quality to our customers.
 Established in 1994, Yousef AL Roumi group of Companies specializes in Beauty
products, services, IT Products, supplies, and solutions.
 We enjoy a hard-earned reputation for honesty, veracity and excellence both in the
way we manage our business and our relationships with partners, customers and
employees. Our unrivalled experience and knowledge of the industries we serve has
allowed us to innovate whilst protecting our customers' investment.
 The people's confidence in our work is an important prerequisite for the success of
our company and is founded on the integrity, reliability, thoroughness and credibility of
our staff. We therefore expect and monitor their adherence to the values of neutrality,
incorruptibility, transparency and openness.
 Innovation lies at our heart, we constantly challenge convention. Through fresh
thinking we are continually first with new ideas and products that seize the initiative.
Even as we've grown to be a top provider, we have stayed inventive; determined to
make our next advance.

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Strictly Confidential 28 Apr 2024
 Alroumi Group
Sales Forecast
2015-2017
CE, OEM, Mobile Operators, Hyper Market, Shop fitters

Year Total / Year CE Mobile OPS Hyper Markets Shop fitters

2015 $250,000 $150,000 $75,000 $15,000 $10,000

2016 $500,000 $300,000 $150,000 $30,000 $20,000

2017 $750,000 $400,000 $250,000 $60,000 $40,000

Total $1,500,000 $850,000 $475,000 $105,000 $70,000

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Strictly Confidential 28 Apr 2024
 Alroumi Group
Market Share by Channel Segment
on Average (2 Years Trend)

CE
Mobile OPS
Hyper Market
Shop fitters

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Strictly Confidential 28 Apr 2024
 Alroumi Group
Market Share
Category Market Share Customer Name
CE 21% Al Ghanim
CE 14% Eureka
CE 9% Best Electronic
CE 8% Electrozan
Hyper Market 4% Saveco
Mobile OPS 15% Zain
Mobile OPS 9% Ooredoo
Mobile OPS 7% Viva
Shop Fitters 8% Shop Fitters
Hyper Market 3% Geant
Hyper Market 1% Carrefour
Hyper Market 1% Lulu Hyper Market

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Strictly Confidential 28 Apr 2024
 Alroumi Group
Invue Business Plan 2015-2017
Current SWOT Analysis:
Strengths Weaknesses
Leading Brand Absence of local distributor
High Quality Products After Sales Service
Market Knowledge and Uneducated Retailers
understanding
IR Ecosystem

Opportunities Threats
Limited Competition High Competition
Virgin Market Limited interest in security
Retail Market expansion solutions

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Strictly Confidential 28 Apr 2024
 Alroumi Group

How Are We Going to Achieve Our Sales

Targets?
 Utilizing our success and experience in Point of Sale / notebook
retail distribution.
 Branding and brand repositioning of Invue.
 Direct visits to potential customers.
 Products trial basis contracts.
 Continuous training for sales staff.
 Cover all products categories.
 Cover the whole market and all distribution channels.
 Excellent customer service before and after sales.
 Establishing Invue service in Kuwait.
 Utilize existing company resources and management structure.

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 Alroumi Group
Advertising Campaign

 Press releases in local press..

 Catalogues distribution.
 Email shots campaign targeting potential buyers.
 Seminars.

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Strictly Confidential 28 Apr 2024
 Alroumi Group

Sales Incentive Scheme:

 Sales incentives to sales staff. Such scheme will be based on an

escalating formula such as:

I. 0 – 49 % of target 0.5%
II. 50-75% of target 1.5%
III. 76-100% of target 2.5%

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 Alroumi Group
The Team:

Sales Division Manager will head a team of two

executive sales. One executive sales covering
the CE , and one covering: Mobile Operators,
shop fitters and Hyper Market, also there will be
one dedicated after sale staff.

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Strictly Confidential 28 Apr 2024
 Alroumi Group
Invue Business Plan 2015-2017
• Proposed Structure:

Sales
Division Manager

Two Executive Sales Manager

After Sale Service

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Strictly Confidential 28 Apr 2024
 Alroumi Group

Conclusion:

We hope that our business plan is in line with your

expectation for Kuwait market.

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Strictly Confidential 28 Apr 2024