Fresh Market’s

Marketing Plan
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 Table of contents

01 02 03
About us Market analysis Goals & strategy

04 05 06
Content plan Budget KPI overview
Our company
Who are you? What market do you focus on?
Why do clients keep choosing you? Here’s a
paragraph you can use to describe what makes
you unique. Tell a compelling story about how
your company was born and how it has
developed to become what it is today
 01
About us
 Our goals

Short term Long term

Our main goals now are to increase sales The overall goal of the company is to
through improved marketing and customer expand into new markets or geographies,
outreach, optimize operational processes to develop and implement a strategy to reduce
reduce costs and increase efficiency and environmental impact and increase
establish a timeline for new products sustainability and market share
 What sets us apart?

Always on time Out-of-the-box Customer service

We never miss a deadline. You Our out-of-the-box ideas are We focus on providing a high
can rely on us and rest assured creative solutions that challenge level of customer service so that
that your product will be ready the status quo and provide the experience is positive
on time unique value
 Our guiding principles
Integrity Customer focus
For us, integrity means operating with We put customers at the center of everything
honesty, trustworthiness, and strong moral they do. We listen to customer feedback and
values. We commit to ethical and incorporate it into decisions, products and
environmental standards services

Collaboration Innovation
We create an environment where employees Innovation is an integral part of our
can work together productively and company’s culture and is essential for
efficiently to achieve common objectives. It success. It means us coming up with new
involves sharing knowledge, skills, ideas, methods, and products that can grow
resources, and ideas the business
 Competitor analysis

Features Pricing Customer feedback

Compare features and benefits of Analyze your competitors’ pricing Examine the feedback
your product and offers on their products

Monitoring Emerging trends Organic search

Keep an eye on their offers and all Identify emerging trends in your How are your competitors
their launches industry optimizing their SEO?
 333,000
New Instagram followers

5m 23s
Average reading time on our posts

3 languages
We publish our content in different languages for more reach
150.000
New leads during the last month
 Market share

Here’s the market

share of our industry
Market share is the percentage of a
market that is controlled by a
particular company or industry. It
is calculated by dividing the total
sales revenue of a company by the
total sales revenue generated in the
entire industry

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Key action items
First quarter Second quarter Third quarter

Monitor and review Measure the

Key action 1 Create detailed procedures
process performance effectiveness of processes

Use data analytics Develop strategies to reduce Stay up to date with new
Key action 2 to gain insights waste technologies and trends

Invest in technology Establish control of spend Foster an environment of

Key action 3 solutions for automation and reduce overhead collaboration

Focus on continuous Ensure proper management Research best practices from

Key action 4 improvement of resources outside
1
What to show in a mockup
1. Product/website description: A brief overview of the product/website,
including its key features, dimensions, and materials used
2 2. Features and benefits: A detailed explanation of the features and how
they will benefit the user
3. Technical specifications: A list of the product's/website's technical
specifications, such as dimensions, weight, power requirements,
connectivity options and hosting platform

3
 Buyer persona infographic
“This is a quote, words full of Motivations
wisdom that can make the reader
get inspired.” 1 Creativity

2 Ecology
Name Personality
Age and occupation ● Explorer, adventurous. Likes the 3 Music
outdoors and camping
● Engaged on social media, speaks
Bio for themselves Pain points
Make a short description of what a ● Not easily influenced by ads or Knowing your buyer persona’s
typical customer would be. Be social media pain point will help you create
precise! messages that are tailored to their
needs
 Roadmap infographic
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Analyze and understand the needs of

Understanding
your target audience

Research existing products in the

Conduct research industry and analyze how successful they
are

Generate ideas based on user feedback

Brainstorm ideas
and research findings

Create a basic version of the product to

Develop a prototype
show investors

Put the prototype through rigorous

Test for usability testing processes to ensure that it meets
user requirements

Analyze feedback Analyze feedback

 Market size overview
Outer circle
$100M Include the total size of the market, which represents
the entire potential customer base for the product or
service

$20M Middle circle

Identify the target market for the product or service,
which may be a subset of the total market. This could
be based on factors such as demographics, geography,
or specific needs

$5M Inner circle

Indicate the current market size, which represents the
portion of the target market that the company has
successfully captured
 Social media stats
Worldwide reach

xxx billion xh xmin xx

Users worldwide Average Number of
time spent platforms used

Platforms with most users

xxx billion xxx billion

Country 1 users Country 2 users
Follow the link in the graph to modify its data and then paste the new one
here. For more info, click here
 Case studies
Instagram giveaway Results
A product giveaway for our second 23 80 10
anniversary % % %
Increase in shares Increase in Increase in clicks
Approach followers

● Preparing a set of posts and stories

we can share on Instagram to let Content posted on weekdays is
more people know about our brand Key takeaway 1 shared more
● We can get shared more and maybe
reach virality if our content is
attractive and easy to share We must design new content to
Key takeaway 2 keep new users
 Thanks!
Do you have any questions?
[email protected]
+91 620 421 838
yourwebsite.com

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