Marketing and Branding Strategies

The document discusses Yashoda foods pvt. Ltd, a prominent Nepalese foods company. It covers their branding strategies including market segmentation, packaging design, product positioning, and the roles of advertising, social media and influencer marketing. It also provides examples of successful campaigns and initiatives to engage customers, as well as suggestions to enhance brand loyalty and market reach.

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Surakshya Pokhrel

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Marketing and Branding Strategies

Uploaded by

Surakshya Pokhrel

We take content rights seriously. If you suspect this is your content, claim it here.

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Marketing and branding strategies

BY : Group 2
Yashoda foods pvt. Ltd
Yashoda foods pvt. Ltd is a prominent player in the Nepalese foods
industry , specializing in the production and distribution of a diverse
range of high-quality noodles and so on.
Established : 7 may , 2017
YFPL has been manufacturing various brands of instant noodles, i.e.,
Lali, Current, Current Hot & Spicy, Current Hot & Lemon, Zoopy,
Kaliz, Golu, Oppo, Tinti minti and more.
"From Factory to Fork: Unveiling Noodles Industry's
Marketing and Branding Magic"

GROUP MEMBERS
1) SURAKSHYA JAISY
2) SUSHMA RANA
3) AASHUTOSH PANDEY
4) PRAKRITI SHAHI
5) TRIBIKRAM BASHYAL
6) KRITI BHATTARAI
7) BIDHYA KHANAL

visit date : August 9,2023

Place ; tilottama
content
1) How industry markets its product to diverse customers segment
2) Branding strategies, packaging design , product positioning .
3) Roles of advertising , social media , influencers marketing .
4) Examples of successful campaigns and customers engagement
initiatives .
5) Suggestions for enhancing brand loyalty and expanding market
reach .
1. Market segmentation

 Demographic segmentation groups customers and potential customers together by focusing

on certain traits such as age, gender, income, occupation & family status. Yasodha foods
divide their customer segments as per demographic segmentation. For example age, Taste
and preferences.
customer
Market segmentation

teenager children adult

Teenager = hot &spicy noodles
Children = cheese balls
Adult = family packs, lali , less spicy noodles.
2. Branding strategies, packaging design and
product positioning.
 Branding strategies, packaging design and product positioning plays a crucial role in the
success of any business. To stand out from the todays competitive market , yashoda foods
must have a strong brand identity , eye catching packaging design , and a unique product
positioning
.
.
A. Branding strategies
Branding is the foundation of how your
noodles factory presents itself to the
world. Imagine a logo featuring a stylized
representation of a bowl of noodles or
cultural motifs that reflect the origin of
your noodles. These visual cues
immediately connect consumers with your
brand's identity.
1) Brand identity
the company use the distinct brand
identity that resonates with the customers
and to differentiate with the competitors .
Like creating a memorable logo , using
catchy slogans , distinct voice , colors . So
does yashoda . It has unique colors , logo ,
flavors , packaging .
2)Brand communication
Consistent
messaging across all platforms. Utilizing social media, print,
and other channels for communication. Storytelling to
connect with consumers on an emotional level.
3) CONSISTENCY

Ensuring a uniform brand experience across all touchpoints.

•Maintaining consistency in product quality and packaging.
Product , service, quality, look , colors, fonts etc. should be
consistent which help to establish trust with your customers
and create a loyal followings.
4.Target audience .

 Identifying and understanding company’s target audiences is crucial

in developing a successful branding strategy for a yashoda foods
pvt. Ltd.
B. Packaging design

 Packaging design plays a pivotal role for a noodles factory, extending far beyond
mere aesthetics. It is a critical component that directly impacts various aspects of
your business, from sales to brand recognition.
product packaging strategies are;

1.Visual Communication:
Packaging design conveys information about your brand,
product type, and flavor through imagery, colors, and
typography.
2.Cultural Connection: Packaging can visually represent the
cultural heritage of your noodles, fostering a connection with
consumers seeking authenticity.
3.Impactful First Impression: Attractive packaging captures
attention and leaves a memorable impression, influencing
purchasing decisions at the point of sale.
4.Functionality: Beyond aesthetics, packaging must be
functional, protecting the product's quality and ensuring
convenient usage.
C. Product positioning
 product positioning means how branding and packaging design
contribute to how your noodles are perceived in the market.
Strategies of product positioning that are used by yashoda foods pvt.
Ltd are;
1) Differentiate.
2) Quality emphasis.
3) Convenient and versatility.
4) Value of money .
3. Role of advertising, social media, and influencer marketing .

a. The role of advertising;

Advertising serves as a vital tool for businesses to
communicate their products or services to potential
customers
Effective advertising can establish a brand's identity,
evoke emotions, and build a connection with
consumers, ultimately driving sales and fostering
long-term customer loyalty.
b. The role of social media;
Social media has transformed how individuals and businesses interact,
communicate, and share information.
● It provides a platform for people to connect, express themselves, and engage
with content from around the world.
● For businesses, social media offers a unique opportunity to build brand
presence, engage with customers directly.
c. The role of influencer marketing;
Influencer marketing revolves around
partnering with individuals who have
established credibility, expertise, and a
significant following in a specific niche or
industry.
● This form of marketing often feels more
genuine, as influencers can
seamlessly integrate product
recommendations into their content.
● Influencers' recommendations are often
trusted by their followers, which
can lead to higher levels of engagement
4. Examples of successful campaigns and customers engagement initiatives .

Creating a marketing campaign is like a big project, but it can bring really
good results if done effectively . Here are a few examples of successful
campaign and ideas that yasodha food industry consider to attract more
customers.
1. Corporate social responsibilities.
MECHI--MAHAKALI AVIYAN: YASHODA provides scholars to at least
2 students in a school .
2. Contests and giveaways .
predict and win during the world cup.conduct games and programes .
Dashain , tihar – bumper offer , discount.
3. Collaboration with influencers.
Yashoda foods pvt. Ltd collaborate
with influencers and takes reviews from
them.

4.Social media campaigns.

Through Instagram, Tiktok , facebook , youtube etc. yashoda conduct
different contests and advertising which makes customers stimulate to
consume their product.

5.Heritage stories.
sharing stories about where the recipes and ingredients come from ,
connecting customer to the rich history behind the food.
Enhancing Brand loyalty
1.Consistent Quality: Ensure that your noodles consistently meet high quality standards.
Consistency in taste, texture, and appearance will build trust and keep customers coming
back.

2.Variety and Innovation: Regularly introduce new and innovative noodle flavors or
types to keep customers excited and engaged with your brand.
3. Engage on Social Media: Use social media platforms to connect with your customers,
share noodle-related content, and run contests or giveaways to keep them engaged.

4. Loyalty Programs: Introduce loyalty programs that offer rewards or discounts to repeat
customers. This can incentivize them to choose your noodles over competitors.

5. Community Involvement: Participate in local events or sponsor community initiatives

to show that your brand is part of the community and cares about its customers.

6. Partnerships and Collaborations: Collaborate with other food brands or influencers

for special promotions or limited-edition products. This can attract new customers and create
buzz.
.
.7 Responsive Customer Service: Ensure that your customer
service is prompt, helpful, and friendly. Positive customer
interactions can greatly impact brand loyalty.

8. Environmental Responsibility: Implement sustainable

practices and communicate your commitment to environmental
responsibility. This can resonate with customers who value eco-friendly
brands.

Remember that building brand loyalty takes time, dedication, and a

consistent effort to meet your
customers’ needs and expectations.
5. Suggestions for expanding market reach.
a) Market Research: Conduct thorough market research
to identify new target demographics, emerging trends,
and untapped segments. This will help you tailor your
products or services to the needs and preferences of
these new markets.

b) Diversify Product/Service Offerings: Introduce new

variations of your existing products or services that
cater to different customer needs or preferences. This
can attract a wider range of customers and create
additional revenue streams.
c) Geographical Expansion: Consider entering new
geographical markets, either domestically or internationally.
Research the cultural, economic, and regulatory differences
to adapt your business approach effectively.

d) Online Presence: Strengthen your online presence through

a well-designed website, active social media accounts, and
online advertising. This can help you reach a wider audience
and engage with customers directly.
e) Offer Promotions and Discounts: Limited-time offers,
discounts, and special promotions can attract new customers and
encourage existing ones to make repeat purchases.
f) Customer Feedback and Improvements: Actively
seek feedback from customers and use it to improve your
offerings. Satisfied customers are more likely to recommend your
business to others.