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Discourse & Gender

Gender and discourse analysis examine how language shapes gender identities and roles. Several areas are analyzed including how language constructs gender in media, institutions, at the intersection of identities, and through performance and identity. Language can also be used for social change by challenging norms.

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Surni Aulia
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78 views

Discourse & Gender

Gender and discourse analysis examine how language shapes gender identities and roles. Several areas are analyzed including how language constructs gender in media, institutions, at the intersection of identities, and through performance and identity. Language can also be used for social change by challenging norms.

Uploaded by

Surni Aulia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Gender and

Discourse
Group 2
Amelia Panji Sekar P.
Surni Aulia Putri
Defining Gender and Discourse

Gender and discourse analysis are interdisciplinary fields that examine


the relationship between language, communication, and the
construction of gender identity and roles. Discourse refers to the ways
in which language is used in communication, including spoken and
written language, as well as non-verbal communication.
Defining

Gender and discourse analysis together provide a powerful framework


for understanding how language plays a role in shaping, reinforcing,
and challenging gender norms and identities within various social
contexts.
Analysis of discourse related to gender from several parts

1. Language as a Social Construct

2. Power and Dominance

3. Representation of Gender in Media

4. Institutional Discourse

5. Intersectionality

6. Performativity and Identity

7. Language and Social Change


Language as a Social Construct:

Discourse analysis explores how language reflects and shapes social


reality, including gender roles and identities. It recognizes that
language is not neutral but is socially constructed, and it plays a
significant role in the reinforcement or challenge of gender norms.
Power and Dominance

Discourse analysis often examines power dynamics in language use. It


looks at how certain linguistic structures and strategies may reinforce
or challenge power imbalances between genders. It explores how
language can be used to maintain or challenge existing social
structures and hierarchies.
Representation of Gender in Media

Discourse analysis is frequently applied to media texts to understand


how gender is represented and constructed in various forms of media,
such as advertisements, news, and entertainment. It investigates how
language choices contribute to the creation and perpetuation of gender
stereotypes
Institutional Discourse

Analysis of language within institutional settings, such as workplaces


or educational institutions, helps uncover how gender is constructed
and enacted in these contexts. It looks at policies, organizational
communication, and the language used in professional settings to
understand the impact on gender dynamics
Intersectionality

Gender and discourse analysis often consider intersectionality,


acknowledging that gender identity intersects with other social
categories like race, class, and sexuality. Examining how multiple
identities interact in discourse provides a more nuanced understanding
of how language contributes to the construction of social identities.
Performativity and Identity

Drawing from Judith Butler's concept of gender performativity,


discourse analysis explores how individuals "perform" their gender
through language and communication. It considers how language both
reflects and constitutes gender identity.
Language and Social Change

Discourse analysis can be used to study language as a tool for social


change. Activist movements often utilize language to challenge
traditional gender norms and advocate for equality
Examples: How gender and discourse
analysis can be applied
Media Representation & Political Discourse:

• Studying political speeches and


• Analyzing advertisements that debates to understand how
perpetuate traditional gender language is used to construct
roles. For instance, examining and reinforce gendered images
how cleaning product ads often of political candidates. This can
depict women as responding include the use of certain
for household chores, adjectives or framing to
reinforcing stereotypical gender emphasize or undermine
expectations. qualities associated with
masculine or femininity.
Workplace Communication Social Media & Online
Communities:
• Analyzing discussion on social
media platforms to uncover hoe
• Examining communication
users contribute to the
patterns in a corporate setting,
construction of gender
including meeting dynamics
identities and norms. This
and email communication, to
could involve studying
identify how gender norms
hashtags related to feminist
might influence communication
movements or examining
styles and hierarchies within
comments sections for evidence
the organization.
of gendered language and
attitudes.
Educational Materials & Legal Discourse:

• Scrutinizing textbooks and • Investigating legal documents,


educational materials to court proceedings, and
identify instances where legislative debates to
language may reinforce gender understand how language may
stereotypes or present biased contribute ti the perpetuation of
representations of historical gender-based discrimination or
figures based on their gender. bias within the legal system.
Healthcare Communication & Literary Analysis:

• Analyzing doctor-patient
interactions to identify • Exploring how gender is
instances where gender might portrayed in literature by
influence the communication examining the language used to
process. This could involve describe and characterize male
studying how physicians and female characters. This
communicate differently with analysis can reveal underlying
male and female patients or societal norms and expectations
how gender- related health embedded in the narrative.
issues are discussed.
Sports Commentary & Online Forums and
Communities:
• Analyzing discussions in online
• Investigating sports forums to explore how
commentary to understand how language is used to negotiate
gendered language might be and express gender identity.
used to describe athletes, This includes studying the
reinforce stereotypes, or language choices of individuals
perpetuate biases in sports discussing gender- related
reposting. topics in supportive of
confrontational online spaces.
THANK YOU

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