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Computers As A MS Tool

The document discusses how computers have revolutionized mass communication by enabling the rapid dissemination of information globally through personal computers, the internet, social media, and multimedia capabilities. It addresses the impact of computers on news distribution and considerations around privacy, misinformation, and biases in computer-mediated communication.

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Aneela khan
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© © All Rights Reserved
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Download as PPTX, PDF, TXT or read online on Scribd
12 views

Computers As A MS Tool

The document discusses how computers have revolutionized mass communication by enabling the rapid dissemination of information globally through personal computers, the internet, social media, and multimedia capabilities. It addresses the impact of computers on news distribution and considerations around privacy, misinformation, and biases in computer-mediated communication.

Uploaded by

Aneela khan
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The Computer as a

Mass Communication
Tool
Computers have revolutionized the way we communicate, enabling instant global
connectivity and the rapid exchange of information. They have become an
essential tool for mass communication, empowering individuals and
organizations to reach vast audiences with unprecedented speed and efficiency.
Introduction to the Computer's Role in Mass
Communication
Computers have revolutionized the way we communicate on a mass scale. They enable the rapid dissemination of
information, facilitating the exchange of ideas, news, and entertainment to vast audiences worldwide.

With their powerful multimedia capabilities, computers have become integral to modern mass media, transforming
how we create, distribute, and consume content.
The Rise of Personal Computers

The 1970s and 1980s saw the rapid growth and widespread adoption of personal
computers, revolutionizing how people interact with technology. Affordable
machines like the Apple II, Commodore 64, and IBM PC brought computing
power into homes and offices worldwide.

This personal computing revolution democratized access to information,


communication, and entertainment, laying the foundation for the digital age to
come.
The Internet and the World Wide Web
1 Birth of the Internet
The Internet evolved from ARPANET, a U.S. Department of Defense research network, in
the 1960s, laying the groundwork for global connectivity.

2 World Wide Web Emerges


In the early 1990s, Tim Berners-Lee invented the World Wide Web, creating a user-
friendly way to access and share information over the Internet.

3 Widespread Adoption
As personal computers and dial-up modems became more affordable, the Internet and
World Wide Web rapidly spread, transforming how we communicate, work, and access
information.
Social Media and Online
Platforms
The rise of social media platforms like Facebook, Twitter, and Instagram has
revolutionized how people communicate and share information. These online
hubs have enabled unprecedented levels of mass communication, allowing users
to instantly connect, collaborate, and consume content on a global scale.

Popular platforms offer a wide range of multimedia features, from text and image
sharing to live video streaming, empowering users to express themselves and
engage with diverse audiences. The ubiquity of smartphones and mobile apps has
further fueled the growth of social media, making it accessible anytime,
anywhere.
Multimedia Capabilities of Computers
Computers have evolved into powerful multimedia
platforms, capable of seamlessly integrating various
media types. From high-definition video and
immersive audio to dynamic web pages and
interactive graphics, the modern computer can deliver
a rich, engaging user experience.

The integration of multimedia enhances


communication, education, and entertainment,
making computers an indispensable tool for creating,
consuming, and sharing content across a wide range
of applications and industries.
Computer-Mediated Communication

Real-Time Communication Asynchronous Messaging Collaborative Platforms


Computers facilitate asynchronous Computers host collaborative
Computers enable real-time video text-based communication through platforms that allow multiple
and audio communication, email, instant messaging, and users to work together on projects,
allowing people to connect and online forums, enabling share files, and coordinate tasks
collaborate across distances in convenient information exchange. remotely.
virtual spaces.
The Impact of Computers on News and
Information Dissemination
Rapid Multimedia Personalized Citizen
Information Storytelling Content Journalism
Sharing
News organizations Algorithms tailor Computers and the
Computers have leverage computers to news feeds and internet have
revolutionized how incorporate video, recommendations empowered
news and information audio, and interactive based on user individuals to become
are disseminated, elements, creating interests, providing a citizen journalists,
enabling real-time more engaging and more personalized sharing firsthand
updates and instant immersive information accounts and
global access. experiences for experience. perspectives on
readers. events.
Ethical Considerations in Computer-Driven
Mass Communication

1 Privacy and Data Protection 2 Misinformation and Fake News


Ensure personal information and online activity Promote the reliable distribution of accurate,
are secure and protected from unauthorized fact-based information to combat the spread of
access or misuse. misleading or false content.

3 Accessibility and Digital Inclusion 4 Algorithmic Bias and Fairness


Ensure computer-driven communication is Address potential biases in the algorithms that
accessible to all, including those with power computer-mediated communication and
disabilities or limited technological access. online platforms.
The Future of Computers in Mass
Communication
Holographic Displays Artificial Intelligence
Advancements in holographic technology AI-powered systems will automate content
will enable the creation of 3D images and curation, personalization, and generation,
videos that can be projected in mid-air, allowing for highly tailored and engaging
revolutionizing how information is mass communication experiences across
presented and shared with mass audiences. platforms.

Immersive Experiences
Virtual and augmented reality will blur the line between physical and digital realms, enabling
users to be fully immersed in mass communication content like never before.

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