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MIL 1quarter

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15 views39 pages

MIL 1quarter

Uploaded by

craigxen17
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MEDIA

INFORMATIO
N LITERACY
WK 6
Information Sour
ces
What is Information
Literacy?
It refers to the ability to
identify when information is
required, as well as the
ability to discover, assess,
effectively use, and transmit
In this module, We use Sconul’s Information
Literacy Model to understand Information
Sources.
INFORMATION NEEDS
Source of information depends on your
information needs, and these needs may be
prompted by educational, professional,
personal or even recreational purposes. A
good example is when you want to know
about a particular topic.
INFORMATION SOURCES
INFORMATION FORMATS AND THEIR
CHARACTERISTICS
INDIGENOUS GROUPS AND THE INDIGENOUS MEDIA

The information age has brought about


technological advances, which makes
communication and information sharing possible.
However, it has also widened the gap between
people who have access to information and those
who do not have.
Indigenous Radio
It is broadcasting to a
community on a topic of importance
to them through a usually low-power
radio transmitter or a public address
system. It is a form of a town-hall
meeting that uses the radio program
format. Both broadcaster/s and the
interviewee/s are usually members of
the community themselves.
• Aboriginal Media
It is a commercial station intended for the aboriginal population. Apart from public
service announcements, it also broadcasts aboriginal programs aimed at promoting
awareness about the concerns and issue of aboriginal.

• Narrowcasting
A public address system in which speakers are placed around the community and the
program/s usually last for just hours.

• Ethnographic Film
Through Indigenous Media, marginalized indigenous peoples are empowered to improve
situation from a fair share of challenges including discrimination, political exclusion, and
rights to ancestral land and resources.
EVALUATING INFORMATION
SOURCES
Once you have found information sources
that match your information needs, you should
evaluate them for its relevance, accuracy,
fairness, authority, and timeliness.
WK 7
Media and Inf
ormation Lan
guages
In the previous lesson,
We learned that message is one
of the most important elements
of communication.
It is defined as the idea or information
communicated by the sender to the receiver.
A person expresses his or her message using
spoken words.
Language is an
important component in the
creation of messages because
it has to be encoded and
decoded in a way to achieve
the desired output.
• Symbolic codes are objects with messages or meanings
accepted in one or more societies. For instance, a black dress
that people wear during wake conveys sadness or grief, which
also observed in films.
• Technical codes refer to the process in
which a medium or media device is used to
communicate the information or story. It
includes camera movements, lighting, and
sound.
• Camera movements pertain to different
camera angles and shots to communicate a
concept or idea. Here are examples of
• Camera shots pertain to how objects or subjects are framed in the camera, from the entire
detail to the smallest. Here are examples of camera shots.
• Camera work should add light to achieve a perfect
picture. The use of lighting is an essential technique
in photography and film that enhances images,
creates depth, and establishes the atmosphere and
mood of the story.
• Another important element in video and
filmmaking is sound. A high-quality sound can
make a film more believable and realistic. Human
voices, music and sound effects are three types of
sounds basically used in producing films, videos or
games.
WK 08
Intellectual Property,
Copyright and Fair
Use Guidelines
Intellectual property

Intellectual property is a concept that stretches back to the


Spanish and American colonization periods. It refers to something
that has been made by someone.
The existence of intellectual property
necessitates the implementation of laws
that protect one’s right over his or her
innovations. Through legal protection,
the owner or creator of the innovation
will be compensated with all the
benefits he is entitled to acquire.
In the Philippines, the Intellectual Property Law (Republic Act
8293) provides protection on:

• Copyright and related rights


• Trademarks and service marks
• Geographic indications
• Industrial designs
• Patents
• Layout designs of integrated circuits and
• Protection of undisclosed information (Official Gazette, 1997).
Copyright is one of the critical legal, societal
and ethical issues in MIL. It refers to the legal
and exclusive right of the owner of the
intellectual property to use, publish or sell
their literary, artistic or derivative work and
give others authorization to further use or
reproduce their work for a specific period
(Kenton, 2020).
It exists from the moment the material or product was created (Attorneys of the
Philippines, 2016).

• Under the Philippine laws, copyright covers original work such


as but not limited to:
• Books or novels
• Poems
• Songs or music (without or without lyrics)
• Movies
• Architecture
• Computer software
• And other literary, dramatic, musical, scientific and artistic works
Also, copyright laws extend to derivative works such as:

• Dramatizations, adaptations, abridgments, arrangements,


and other changes to literary or artistic works.

• Collections of literary, scholarly, or creative works, as well


as compilations of data and other materials, that are
unique due to the contents’ selection, organization, or
arrangement (Attorneys of the Philippines, 2016).
The authors, artists, media
producers or film directors
who hold copyright can
exercise these rights
(Intellectual Property Office
of the Philippines, n.d.)
Anyone who
violates the right
of the author or
copyright owner
shall be liable for
infringement.
Infringement
occurs when
someone uses or
produces material
or work without
the consent of the
copyright owner.
Plagiarism is not a copyright infringement

Plagiarism involves using an author’s idea


or literary piece without his authority or
acknowledgement of the material where the
idea was quoted. This usually happens when
you copy a poem or a number of lines in an
essay without citing the name of the copyright
owner; instead, you present it in such a way
that you own the idea or thought.
Fair Use limits
copyright

Fair use means


anyone can copy contents of
literary or artistic materials
without permission of the
copyright owner for specific For example:
purposes such as (Stim, 2016):
Writing a review on a Harry Potter book
Creating a comical skit or movie on “The Hunger
Games”
Guidelines for Fair use

When creating content, follow these guidelines to avoid copyright


infringement (Butzbach, 2014):

• Get ideas from various sources; don’t focus on one reference only.
• Limit the words you borrow from a particular source by writing more
original content.
• Whether you create a video or an article, which concept or idea come
from an existing source, give credit to the original creator.
• Focus on the factual details which can’t be owned or disputed.
• Don’t sell the copyrighted material.

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