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Models of Communication2

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Lyca Mandol
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7 views

Models of Communication2

Uploaded by

Lyca Mandol
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ELEMENTS OF COMMUNICATION

1. Speaker – the source of information or message


2. Message – the information, ideas, or thoughts conveyed by the speaker in
words or in actions
3. Encoding – the process of converting the message into words, actions, or
other forms that the speaker understands
4. Channel – the medium or the means, such as personal or non-personal,
verbal or nonverbal, in which the encoded message is conveyed.
5. Decoding – the process of interpreting the encoded message of the speaker
by the receiver
6. Receiver – the recipient/listener of the message, or someone who decodes
the message
7. Feedback – the reactions, responses, or information provided by the receiver
8. Context – the environment where communication takes place
9. Barrier – the factors that affect the flow of communication 05/16/2024 1
MODELS OF
COMMUNICATION
1.LINEAR MODEL
2.INTERACTIVE MODEL
3.TRANSACTIONAL MODEL

05/16/2024 2
1. The linear communication model is
a one-way interaction where feedback is
not present. Linear is the primary
communication model, whereas the
transactional model is formed based on
the linear model. The sender
communicates with the receiver without
receiving feedback. It also represents the
one-way process of communication. 05/16/2024 3
05/16/2024 4
Claude Shannon and Warren Weaver
introduced the concept of noise. It is also
known as the Telephone Model since it is
based on the experience of using the
telephone switchboard back in the 1940’s.
Wherein the message was hindered by noise.
Therefore, the message sent by the sender is
not necessarily the message received by the
receiver or the listener. 05/16/2024 5

.
2. The interactive communication model
refers to the two-way method of
communication with feedback. However,
feedback is not simultaneous, providing slow
and indirect feedback. Sometimes, the
communication can be linear if receivers do
not reply to senders. The interactive model of
communication indicates mediated and
internet-based communication. 05/16/2024 6
3. The transactional communication model
seems like a two-way communication process with
immediate feedback. Simultaneous feedback is the
essential component of the transactional models of
communication. So, the communication process will
not become transactional without feedback. The
feedback is direct and very fast. The receiver is
compelled to provide instant feedback. The major
difference between the interactive and transactional
models is indirect and direct feedback. 05/16/2024 7
05/16/2024 8
Schramm is considered as the Father of Mass
Communication. With his model of communication,
communication breakdown is explained. He affirms
that there should have the same field of experience
between the speaker and the listener.

Field of Experience is everything that makes a person


unique-everything that he/she has ever learned,
watched, seen, heard, read, and studied.
05/16/2024 9

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